Balaji Nagendran

A senior leadership role to expand the business portfolio and to enhance revenue through product offerings, new acquisition and retention with complete P&L responsibility and to ensure team is hired, trained and managed to provide digital solutions to business entities.

Role:

• To establish a business model to ensure presence in the assigned market.
• Identify opportunities to generate business and increase revenue across the zone with multiple product offerings.
• Responsible to grow the partner, distribution network and growing the under tapped territories for the SMB business.
• To ensure the team promotes the brands like Dailyhunt, Josh, One India along with the other digital marketing tools like Google ads, Performance marketing (CPL/CPI/CPR), Social Media Marketing (Facebook & Instagram ads) in the zone by planning and executing the right marketing activities and strategies.
• Build, train, manage teams to drive P&L and market expansion.
• To work closely with cross functional teams and other relevant stakeholders to manage business requirement.
• To launch new products/solutions across zone post identifying the demand.
• To ensure the best of service and client connect to increase retention and renewal % and the ops team is aligned to committed deliverables & client ROI.
• To ensure a data & process driven approach to build business hygiene.
• To identify the mandate input & output parameters and ensure it is followed to increase productivity.

This is a senior level position for new client acquisition & existing client servicing, a role to encompass complete P&L responsibility of a large direct sales team & DSA Vertical which includes hunting and farming. Responsible to plan, execute and monitor the sales operations with the objective of attaining accelerated growth of new client acquisition & from existing clients in accordance with the agreed cost of sales and to generate revenue. Along with that I am heading Tradila (a B2B ecommerce initiative of Trade India) – for South.

Role:

• Creating the annual operating plan and sales action plan for the Zone.
• To drive P&L and increase revenue.
• To increase new client acquisition and grow the customer base.
• To build the existing business by providing best of services.
• To ensure the delivery of product/services on time.
• Initiate marketing activities across zone.
• To ensure the entire team (direct team & DSAs) are completely trained on product and process.
• To ensure a data & process driven approach to build business hygiene.
• To identify the business opportunity in the market and plan expansion by hiring direct team and DSAs as per requirement.
• Drive launch of new products.
• Distributor appointment for Tradila.
• Controlling the distribution chain of the product from brand to retailer through distributor.
• To Increase the retailer penetration.

This is a senior role in the cars vertical of OLX, handling the used car business in the assigned Zone – Karnataka, AP & Telangana. Handling both hunting and farming portfolios.

Role:

• Creating the annual operating plan and sales action plan for the Zone.
• Build, train, manage and lead a team of ASMs to drive P&L across all used cars product solutions.
• Responsible for dealer signs up as per the defined targets and goal setting.
• Responsible for maintaining the dealer network and resolve escalations.
• Responsible for collections from their regions.
• Responsible for upsell/cross sell of various other products.
• Responsible for acquisition & retention of dealers.
• Assess customer needs and sell customized solutions.
• Generate customer insight to feed into and shape product development plans.
• Drive launch of new products.

A role with complete P&L responsibility of the zone. To plan, execute and monitor the sales operations with the objective of attaining accelerated growth of new client acquisition in accordance with the agreed cost of sales. Involved in managing & expansion of direct team across the multiple regions of Tamilnadu, AP, Telangana, Karnataka and Kerala, increasing the productivity level & overall efficiency of the sales team.

Role:

• Monitoring and analysis of key data of all the regions including sales figures, sales personnel, productivity ratio, cost of sale, client’s work status and receivables.
• Identifying the opportunity & problem areas, preparing the action plan for achieving the key sales figures and presenting the management reports.
• Planning and monitoring of team recruitment, optimizing team structure and ensuring high retention of team in 3 layers of about 300 team members.
• Plan & implement training program for skill and leadership development.
• Developing performance metrics and monitoring key parameters to increase the overall productivity of the sales team.
• Structuring appropriate performance incentive structure and sales promotion schemes.
• Collecting market feedback and assisting management in formulation of policy & strategy.

Role:

• Handling a team of CSMs, DSAs, DSTs and FSEs.
• Generating Postpaid and Data business through CSMs, DST team and Sales channels.
• Achieving primary targets for the given territory involving close supervision of CSMs and DST team.
• Ensuring Gross ads, Net ads and Base growth.
• Ensuring high ARPU and Revenue through hi-value plans and data acquisition.
• To handle expansion of postpaid business through acquisition & maximization of revenue per subscriber. Provided strategic direction for the postpaid business in terms of growth, ARPU, coverage & distribution & leadership.
• To develop business channels involving appointment of connects / DSAs in new / existing territory to enhance volume & market share.
• Handled post-paid sales in TN South (7 districts – including Madurai & Tuticorin).
• Kept a close track of trends of CWN, acquisition & churn for postpaid business.
• Rolled out promotional offers for company products on periodic basis for cross selling & up selling.
• Developed effective system to monitor performance of product and reviewed promotion plans.

• Managing the supply of products to super market and neighboring islands.
• Processing orders for retailers.
• Co-coordinating with sales team and understand the requirements.
• Analyzing the requirement for new strategies.
• Monitoring the process of sales and distribution for the entire segment.

• Handling Insurance sales in Branches of ICICI Bank.

• Handling customer queries regarding credit cards at Standard Chartered Bank.