BALAJI P
Sales Manager
Chennai
Summary
Having 21 years of experience in sales and distribution within the telecom industry, I aim to enhance my business skills and stay updated with global challenges. I am seeking a challenging position that offers growth opportunities and aligns with the latest developments in sales and distribution. My goal is to contribute to the organization's ongoing development while achieving personal growth.
Driven professional with knowledge and experience to guide and direct retail stores across multiple locations. Successful background enhancing service quality and profitability. Dedicated to creating visually appealing and welcoming environments to generate sales and build loyal customer base.
Overview
20
20
years of professional experience
Work History
Area Manager
Bharti Airtel Ltd
05.2019 - Current
- Led a team of 25 direct sales employees, driving business growth in Trichy, Thanjavur, Cuddalore, Pondy, and Kumbakonam.
- Developed and executed strategic sales initiatives across 20 towns, focusing on Broadband and Postpaid services.
- Managed retail operations, enhancing customer acquisition and service quality for Postpaid and Broadband WIFI.
- Supervised 6 Territory Managers and Catchment Managers, ensuring effective territory coverage and business development.
- Oversaw a network of 250,000 home passes, expanding market reach and service penetration.
- Managed 20 towns with direct operating retail business, optimizing sales performance and customer engagement.
- Focused on increasing Broadband walk-in and Postpaid business, improving revenue streams and market share.
- Achieved Rank 1 as the top performer in TN Zone, demonstrating exceptional leadership and business acumen.
Team Leader
HATHWAY BROADBAND SERVICES PVT LTD
01.2016 - Current
- Managing Direct Sales team for 80k Home pass & OLTs
- Supervising a team of 37 Sales Executives
- Ensuring Direct Sales team effectively closes sales leads
- Providing daily reports to the Zonal Manager
- Conducting direct client visits to resolve issues
- Managing activities in all respective streets and 100+ apartments weekly, including stall, umbrella, and demo activities
- Enhancing area visibility through strategic initiatives like no parking boards, posters, and mass activities to generate floor leads
- Tracking Daily Call Reports (DCR) with a minimum of 25 door calls per executive
- Conducting daily streetwise market visits in respective zones
- Visiting existing customers personally in respective areas
- Providing daily motivation to all executives (morning, noon, and day closing)
Data Senior Exe
Getit Infomedia Pvt Ltd (Askme.com)
01.2014 - Current
- Spearheading the Direct Sales team across 3 key regions: Coimbatore, Madurai, and Vellore.
- Driving the Direct Sales team to successfully close leads with APL clients, ensuring targets are consistently met.
- Providing comprehensive daily reports to the Regional Manager, facilitating informed decision-making and strategic planning.
- Conducting on-site client visits to proactively resolve issues, coupled with regular reporting to the RM to maintain transparency and alignment.
- Overseeing diverse projects, including Ask Me Bazaar and Ask Me Grocery, to expand market reach and enhance customer engagement.
- Collaborating closely with the sales team to efficiently collect and analyze data, enabling data-driven strategies and optimized performance.
- Managing a wide array of tasks, demonstrating adaptability and resourcefulness in achieving organizational objectives.
- Visiting client locations to capture high-quality photos and videos, enhancing visual content for marketing and promotional purposes.
- Uploading engaging content to the YouTube channel, amplifying brand visibility and attracting a wider audience.
- Ensuring timely and accurate photo uploads to the Ask Me customer visited site, enhancing user experience and showcasing successful client interactions.
Area Sales Manager
CHERRINET BROADBAND SERVICES
08.2017 - 05.2019
- Leading Direct Sales Team (7 Zones)
- Managing 15 Sales Executives and 2 Team Leaders
- Ensuring Direct Sales Team closes sales leads effectively
- Providing daily reports to the General Manager
- Visiting client locations to resolve issues directly
- Managing activities in 100+ apartments weekly, including stall, umbrella, and demo activities
- Enhancing area visibility through no parking boards, posters, and mass activities to generate leads
- Tracking Daily Call Reports (DCR) with a minimum of 25 door calls per executive
- Conducting daily streetwise market visits in respective zones
- Visiting existing customers personally in respective areas
- Motivating all executives daily (morning, noon, and day closing)
Channel Manager
Aircel Cellular Ltd
01.2011 - 09.2013
- Handled entire Showroom operations retail business for post-paid and prepaid.
- Responsible for exploring and expanding Prepaid & Postpaid business in the given respective store.
- Generating revenue and profitability for the business.
- Conducting Shift brief to all CCE's for 1st and 2nd shift on daily basis(Ex: New products launching, Updations.IPMS report etc.,)
- Reporting to TRSM on daily basis (Staffs available in counters, stocks issues to all CCE's, Postpaid sim, Prepaid sim, Vas Card. etc)
- Scores updation to reporting managers on Regular basis.( Vas sale, Postpaid sale, dongle sale etc.,)
- Previous day follow-ups.
- Preparing CCE individual performance report on daily basis( Postpaid sale, vas sale, Prepaid sale, Dongle etc.,)
- Resolving customer issues within TAT. ( Refund cheque, ISD, IR activation, etc)
- Maintaining all MIS reports ( Daily cash report - Postpaid EPS, Prepaid Sim replacement, EC recharge, Post to Pre migration, DSR report, DMS report etc.,)
- Maintaining stock ( Prepaid Sims, Postpaid Sims, Vas DT card etc.,)
- Week wise auditing for all stocks. (Prepaid Sims, Postpaid Sims, Vas DT card etc.,)
- Dongle and I phone demo reports maintaining same sent to concern team.
- Help to Backend activity ( Ex : Postpaid scanned and login, Same cleared rejections, Sent POI batches, Cheque report, etc.)
- Stock requirements raised STR in DMS.
- Checking stock availability on daily basis in DMS.
- On daily basis sent sms to Reporting managers EOD report for FTD and MTD..(Postpaid, Prepaid, Post to pre migration count, BB activation, Vas sale, Recharge, I Phone sale, Dongle sale, BB bold count, Olive count, etc)
- Conducting Road Shows to increase sales and participating in Exhibitions and events.
- Ensures CAF compliances are met with assured revenue.
Area Sales Executive
Sistema Shyam Teleservices Ltd
10.2008 - 12.2010
- Spearheaded comprehensive sales operations across North Chennai territory, orchestrating strategic growth initiatives.
- Established and optimized distribution network achieving unprecedented market penetration.
- Architected successful market entry strategies for MTS product portfolio across premium retail channels.
- Directed cross-functional team of 15 sales professionals and strategic partnerships with key distributors.
- Conceptualized and implemented performance-driven compensation frameworks.
- Facilitated high-impact strategic alignment sessions with senior leadership driving sustainable growth.
- Engineered systematic market expansion through data-driven territory mapping.
- Executed targeted channel acquisition strategy resulting in significant retail footprint expansion.
- Implemented robust lead generation system ensuring consistent business pipeline.
- Formulated and executed comprehensive distribution strategy optimizing both width and depth metrics.
- Established standardized processes for talent acquisition and development in sales function.
- Consistently surpassed performance metrics across product categories through strategic planning.
- Pioneered innovative field marketing initiatives driving brand visibility.
- Instituted systematic performance review mechanisms.
- Developed strategic business plans ensuring sustainable growth trajectory.
Store Manager
Tata Teleservices Limited
01.2005 - 01.2007
- Spearheaded end-to-end showroom operations, driving growth in both postpaid and prepaid segments.
- Achieved consistent revenue targets and optimized profitability through effective business planning.
- Led and mentored a team of Customer Care Executives (CCEs), conducting daily briefings on product launches and updates.
- Implemented performance tracking systems, resulting in improved team productivity.
- Established streamlined processes for customer issue resolution with focus on TAT adherence.
- Orchestrated comprehensive performance tracking across key metrics including VAS, postpaid activations, and device sales.
- Delivered detailed MIS reporting on critical KPIs including DSR, DMS, and financial metrics.
- Maintained 100% compliance in CAF and revenue assurance protocols.
- Implemented robust inventory management systems for all product categories.
- Executed weekly audits ensuring optimal stock levels and minimal discrepancies.
- Managed end-to-end supply chain operations through DMS platform.
- Conceptualized and executed successful promotional events and roadshows.
- Built strong customer relationships leading to increased customer retention.
- Consistently met and exceeded business expansion targets in assigned territory.
Education
B.A - History
Skills
- Comprehensive problem-solving abilities
- Verbal communication skills
- Written communication skills
- Influencing skills
- Negotiation skills
- Leadership qualities
- Man-management qualities
- Commitment to professional excellence
- Commitment to personal excellence
- Quick learner
- Team player
- Adaptability
- Collaboration skills
- Retail operations
- Customer acquisition
- Territory management
- Team leadership
- Performance tracking
- Revenue growth
- Lead generation
- Team building
- Interpersonal skills
- Follow-up calls
References
References will be made available on request.
Personal Information
- Date of Birth: 08/19/83
- Marital Status: Married
Timeline
Area Manager
Bharti Airtel Ltd
05.2019 - Current
Area Sales Manager
CHERRINET BROADBAND SERVICES
08.2017 - 05.2019
Team Leader
HATHWAY BROADBAND SERVICES PVT LTD
01.2016 - Current
Data Senior Exe
Getit Infomedia Pvt Ltd (Askme.com)
01.2014 - Current
Channel Manager
Aircel Cellular Ltd
01.2011 - 09.2013
Area Sales Executive
Sistema Shyam Teleservices Ltd
10.2008 - 12.2010
Store Manager
Tata Teleservices Limited
01.2005 - 01.2007
B.A - History
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