Balaji Rao PSV

Senior academic leader with over 25 years of expertise in management education and institutional governance, currently serving as Professor and Dean at Vidyavardhaka College of Engineering. Possesses a strong foundation in Organizational Behavior, complemented by extensive research and consultancy experience in Diversity, Equity, Belonging, and Inclusion (DEBI), driving a commitment to fostering an inclusive academic environment. Achievements include maintaining 100% admissions, strengthening the research culture, enhancing industry integration, and implementing outcome-based academic frameworks. Leadership approach prioritizes structured growth, financial sustainability, and a relentless pursuit of research-driven excellence.

• Maintained a 100% admission rate across both Management and Government quota seats consistently over the past decade.
• Strategically led the department to generate over 30 crore in net annual revenue, ensuring sustained financial growth and stability.
• Established a foreign institute exchange program, enhancing global exposure and cross-cultural learning opportunities for students and faculty.
• Spearheaded curriculum development and regular syllabus reviews to align with industry trends, enhancing program relevance and managing the transition from a university-affiliated system to an autonomous framework.
• Established a foreign exchange program, expanding global exposure for students and faculty, and fostered industry and government partnerships to provide real-world management insights.
• Launched workshops, seminars, and training programs to boost student engagement and skills, alongside faculty mentorship initiatives that increased research output, teaching quality, and graduate employability.

• ISTD, Associate Member
• Visvesvaraya Technological University, BOE Member
• JSS Centre for Management Studies, BOE Member

PUBLICATIONS

Rao, P. S. V Balaji. 2012. “A Study on Job Factors Effecting Dysfunctional Employee Turnover Among Engineers in India.” International Journal of Management Research and Technology Volume 6, Number 2, July - December 2012:187-192.
———. 2014a. “A Study on Employee's Commitment Levels Among Private Sector Banks with Special Reference to Mysore City.” APJMMR, Vol.3(8), December (2014), Pp.1-8, ISSN 2319-2836.
———. 2014b. “A Study on Influence of Visual Merchandising on Consumer Purchasing Behavior with Special Reference to Retail Sector.” APJMMR, Vol.3(12), December (2014), Pp.62-72, ISSN 2319-2836.
———. 2014c. “Career Aspirations of Gen y Workforce of IT Sector in Mysore.” IJMSS Vol.02 Issue-07, (July, 2014) (Impact Factor-3.259) ISSN:2321-1784.
———. 2015. “The Gen y Workforce of India.” International Journal in Management and Social Science (Impact Factor-4.358) ISSN: 2321-1784, Vol.03 Issue-10 (October, 2015).
———. 2016a. “A Study Is Performance Evaluation of Selected Banks in India.” International Journal of Exclusive Management Research.
———. 2016b. “A Study on Current HR Practices and Policies Adopted b Commercial Banks in India.” International Journal in Management and Social Science (Impact Factor-5.276) ISSN:2321-1784, Vol.04 Issue-08, (August, 2016).
———. 2016c. “A Study on Economic Value Added and Investors Wealth Creation on Selected Indian Companies.” IJEMR-Special Issue March 2016 Online ISSN 2249-2585 Print - ISSN 2249-8672.
———. 2016d. “An Analysis of Financial Performance and Its Impact on the Shareholders Wealth - a Case of Selected Infrastructure Companies in India.” National Conference on Emerging Trends in Finance and Accounting.
———. 2016e. “Credit Risk Management: A Case Study on State Bank of Mysore Mandi Modally Branch Mysore.” IJEMR-Special Issue March 2016 Online ISSN 2249-2585 Print - ISSN 2249-8672.
———. 2016f. “Effect of Marginal Costing and Break - Even Analysis on Profitability & Shareholders Wealth - a Case of Triveni Engineering Industries Ltd.” IJEMR-Special Issue March 2016 Online ISSN 2249-2585 Print - ISSN 2249-8672.
———. 2017a. “A Study on Impact of Internal Mobility on Organizational Performance: A Case of Automotive Axles Pvt Ltd., Mysuru.” International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS) Volume VI, Issue XII, December 2017, ISSN 2278-2540.
———. 2017b. “A Study on Work Values of Gen y Workforce.” International Journal of Latest Engineering and Management Research (IJLEMR) ISSN:2455-4847, Volume 02- Issue 08, August 2017, PP.62-66.
Rao, P. S. V Balaji, and P. S. V Balaji Rao. 2025. “COMMUNITY RESILIENCE AND URBAN PLANNING: INTEGRATING SOCIAL CAPITAL AND INFRASTRUCTURE STRATEGIES.” Journal of Applied Bioanalysis.
Rao, P. S. V Balaji, and PSV Balaji Rao. 2016. “A Study on Customer Satisfaction Towards Private Banks with Special Reference to Mysuru City.” International Journal in Management and Social Science.
Kiran Kumar, K. V., and P. S. V. Balaji Rao. 2016. “A Book Review of ‘Strategic Financial Management : Managing for Value Creation' by Dr. Prasanna Chandra.” Indian Journal of Finance 10 (12): 56. https://doi.org/10.17010/ijf/2016/v10i12/106899.
———. 2017. “A Study on Factors That Influence Power Struggle and Peer Relation.” International Journal of Engineering Technology Science and Research.
———. 2018a. “Disclosure and Transparency in Banking.” JETIR October 2018, Volume 5, Issue 10, ISSN-2349-5162.
———. 2018b. “Women Empowerment to Women Entrepreneurship - a Success Story of Karnataka.” International Journal of Applied Engineering Research ISSN 0973-4562 Volume 13, Number 23(2018) Pp. 16683-16687. Research India Publication. Http://Www.ripublication.com (Scopus Index).
Rao, P. S. V Balaji, PSV Balaji Rao, Girish, Dr. Hema Patil, and Dr. Somashekhar I. C. 2023. “Decoding Team Dynamics: The Influence of Power Types on Participation and the Mediating Role of Conflict.” Migration Letters, Volume: 20, No: S12(2023), Pp. 292-312.
Rao, P. S. V Balaji, PSV Balaji Rao, and Girish K. 2019a. “A Review on Organizational Power: A Meta Analysis.” International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS) Volume VIII, Issue I, January 2019, ISSN 2278-2540.
Rao, P. S. V Balaji, PSV Balaji Rao, and Mrs. Vijayalakshmi Urs K. 2019b. “A Study on Turnover Intentions Among Employees Working in Software Industry.” International Journal of Applied Engineering Research.
Rao, P. S. V Balaji, PSV Balaji Rao, PSV Balaji Rao, and Vijayalakshmi Urs K. 2020. “Person-Environment Fit and Its Influence on Predicting the Employee Turnover Intentions.” Journal of Seybold Report.
Rao, P. S. V Balaji, PSV Balaji Rao, Present Shrivastava, Ajay Kumar Dogra, Dhannjay Singh Pundir, Vratika Singh, Ajay Sudhir Bale, Saurabh Mittal, and Mamta B Savadatti. 2024. “Management Strategies and Privacy Law Implementation in Healthcare: A Study of Clinical Data Protection Systems.” Frontiers in Health Informatics Vol. 13 No. 3 (2024).
Saranya, S, D Harris Kumar, P S V Balaji Rao, G N Hamsa, D Tarun Pawar, and Bindu. 2025. “AI at the Forefront: Redefining the Personalized Medicine for the Future.” In Recent Trends in Healthcare Innovation, 371–77. CRC Press. https://doi.org/10.1201/9781003501367-46.
Rao, B. P. S. V., P. K. Tripathi, K. A. Dhanya, P. K. Srivastava, P. K. Manoj, P. K. Parida, and D. Dey. 2025. “"COMMUNITY RESILIENCE AND URBAN PLANNING: INTEGRATING SOCIAL CAPITAL AND INFRASTRUCTURE STRATEGIES".” Journal of Applied Bioanalysis 11 (1): 72–79.

TRAINING & Workshop

• Universal Human Values, Inculcating Universal Human Values in Technical Education

• Making things Happen, Getting Things Done, Singapore Institute of Management, 02/27/19 - 02/28/19

• Export Management Training Programme, Mysuru, 01/07/19 - 01/12/19

• Crisis in the Indian Banking Sector – Issues and Concerns, Department of studies in Commerce & Economics, Pooja Bhagavat Memorial Mahajana Education Centre, SBRR Mahajana First Grade College PG – WING, Mysuru, 570016

• Women Empowerment: Issues and Challenges, Jain Narain Vyas University, 03/23/17 - 03/24/17

• Impact of Global Turbulence on Indian Economy, Periyar University, Salem, 01/30/17 - 01/31/17

• Teambuilding, Academies Australasia College, Singapore, 04/29/16

• Implementation of CBCS for Management Program, KSSEM, Bengaluru, 09/11/15

• Project Management, VIT University Vellore, 10/21/15

• Paper publication in Journals, SDMIMD, Mysuru, 06/27/15

• Innovative Methods in Teaching HRM and OB, SDMIMD, Mysuru, 06/05/15

• Leadership, MDIS, Singapore, 04/09/14

• Author Workshop, Springer, VTU Bangalore, 02/13/14

• Training of Evaluators/Resource Persons on outcome base accreditation, VVCE, Mysore, 07/18/13

• SHRI Outlook 2013, Singapore, 01/13/13

• Pedagogy for Revised MBA Subjects, VTU Belgaum, PES, Bangalore, 10/13/12

• Regional quiz, NIPM, Mysore Chapter, 08/01/12

• Corporate challenges and changing HR role, Dept. Of MBA, SVPECT, Puttur, 07/01/12

• Global investors meet, Bangalore, 05/01/12

• Training programs for finance for non-financial executives, 04/01/12

• Case study approach in teaching Management, M. S. Ramaiya College of Engineering, Bangalore, 11/01/11

AREAS OF INTEREST

• Business Analytics

• Organization Psychology

• Human Resource Development

• Management Strategies and Privacy Law Implementation in Healthcare: A Study of Clinical Data Protection Systems
• Decoding Team Dynamics: The Influence of Power Types on Participation and the Mediating Role of Conflict
• Balaji Rao, P. (2021). Relationship among factors influencing mutual fund investors satisfaction- An empirical study (4th ed., Vol. 20). Advancing Computing as a Science & Profession. https://www.acm.org/conferences/best-paper-awards
• Person-Environment Fit and its influence on Predicting the Employee Turnover Intentions., International Journal of Applied Engineering Research, 0973-4562, 14, 16, 08/2019, 3622-3632
• A Review on Organizational Power: A Meta Analysis, International Journal of Latest Technology in Engineering, Management & Applied Science, VIII, I, 01/2019, 2278-2540
• Women Empowerment to Women Entrepreneurship – A Success Story of Karnataka., International Journal of Applied Engineering Research, 0973-4562, 13, 23, 08/2018, 16683-16687
• Disclosure and transparency in banking, JETIR, 10/2018, 5, 10, 2349-5162
• A Study on Impact of Internal Mobility on Organizational Performance: A Case of Automotive Axles Pvt. Ltd., Mysuru, International Journal of Latest Technology in Engineering, Management & Applied Science, VI, XII, 12/2017, 2278-2540
• A Study on Factors that Influence Power Struggle and Peer Relation, IUEJST, 2394-3386, 4, 12, 12/2017
• A Study on Work Values of Gen Y workforce, International Journal of Latest Engineering and Management Research, 2455-4847, 02, 08/2017, 62-66
• A Book review of Strategic Financial Management: Managing for Value Creation by Dr. Prasanna Chandra, Indian Journal of Finance
• Effect of Marginal Costing and Break Even Analysis on Profitability & Shareholders Wealth – A Case of Triveni Engineering Industries Ltd., IJEMR-Special Issue, 03/2016, 2249-2585, 2249-8672
• Credit Risk Management: A Case Study on State Bank of Mysore Mandi Mohala Branch Mysore., IJEMR Special Issue, 03/2016, 2249-2585, 2249-8672
• A Study on Performance Evaluation of Selected Banks in India., IJEMR-Special Issue, 03/2016, 2249-2585, 2249-8672
• A Study on Economic Value Added and Investor Wealth Creation on Selected Indian Companies., IJEMR-Special Issue, 03/2016, 2249-2585, 2249-8672
• An Analysis of Financial Performance and its Impact on the Shareholders Wealth – A Case of Selected Infrastructure Companies in India., IJEMR – Special Issue, 03/2016, 2249-2585, 2249-8672
• A study on current HR practice and policies adopted by commercial Banks in India., International Journal in Management and Social Science, 04, 08, 08/2016
• A Study on Customer Satisfaction towards Private Banks with special reference to Mysuru city., International Journal in Management and Social Science, 04, 02/2016
• Do Fund Characteristics Determine Fund Performance? Empirical Evidence from Indian Equity Mutual Funds., International Journal in Management and Social Science, 03, 1, 01/2015
• The Gen Y workforce of India., International Journal in Management and Social Science, 03, 10, 10/2015
• A Study on Influence of Visual Merchandising on Consumer Purchasing Behavior with special reference to retail sector., Asia Pacific Journal of Marketing & Management review, 3, 12, 12/2014
• A Study on Employee's Commitment Levels among private sector Banks with special reference to Mysore city., Asia Pacific Journal of Marketing & Management review, 3, 8, 08/2014
• A Study on Job Factors Effecting Dysfunctional Employee Turnover Among Engineers In India., International Journal of Management Research and Technology, 6, 2, 07/2012 - 12/2012, 187-192
• Career Aspirations of Gen Y workforce of IT sector in Mysore., International Journal in Management & Social Science, 2
• Job stress and its impact among insurance officers on Job satisfaction., Journal of insurance management, Pune, 2, 2009
• Social environment and entrepreneurship in Chittoor district., Local journal on self employment, 3, 2007

• Universal Human Values, Inculcating Universal Human Values in Technical Education
• Making things Happen, Getting Things Done, Singapore Institute of Management, 02/27/19 - 02/28/19
• Export Management Training Programme, Mysuru, 01/07/19 - 01/12/19
• Crisis in the Indian Banking Sector – Issues and Concerns, Department of studies in Commerce & Economics, Pooja Bhagavat Memorial Mahajana Education Centre, SBRR Mahajana First Grade College PG – WING, Mysuru, 570016
• Women Empowerment: Issues and Challenges, Jain Narain Vyas University, 03/23/17 - 03/24/17
• Impact of Global Turbulence on Indian Economy, Periyar University, Salem, 01/30/17 - 01/31/17
• Teambuilding, Academies Australasia College, Singapore, 04/29/16
• Implementation of CBCS for Management Program, KSSEM, Bengaluru, 09/11/15
• Project Management, VIT University Vellore, 10/21/15
• Paper publication in Journals, SDMIMD, Mysuru, 06/27/15
• Innovative Methods in Teaching HRM and OB, SDMIMD, Mysuru, 06/05/15
• Leadership, MDIS, Singapore, 04/09/14
• Author Workshop, Springer, VTU Bangalore, 02/13/14
• Training of Evaluators/Resource Persons on outcome base accreditation, VVCE, Mysore, 07/18/13
• SHRI Outlook 2013, Singapore, 01/13/13
• Pedagogy for Revised MBA Subjects, VTU Belgaum, PES, Bangalore, 10/13/12
• Regional quiz, NIPM, Mysore Chapter, 08/01/12
• Corporate challenges and changing HR role, Dept. Of MBA, SVPECT, Puttur, 07/01/12
• Global investors meet, Bangalore, 05/01/12
• Training programs for finance for non-financial executives, 04/01/12
• Case study approach in teaching Management, M. S. Ramaiya College of Engineering, Bangalore, 11/01/11