Balam Singh Bisht
Visual Merchandiser
Delhi
Summary
High-performing Visual Merchandiser at Zara (Inditex) with 3+ years of experience executing commercially driven store environments in a fast-paced fashion retail setting. Known for combining strong visual execution with business awareness to influence sales, customer flow, and product performance. Currently progressing toward a Visual Commercial role, with growing responsibility in layout strategy, KPI alignment, and store-level decision making.
Overview
8
8
years of professional experience
Work History
Visual Merchandiser
ZARA – INDITEX INDIA PRIVATE LIMITED
06.2023 - Current
- Executing weekly visual merchandising strategies aligned with commercial priorities and product rotation.
- Managing department-level layout decisions to improve product visibility and customer navigation.
- Supporting sell-through by adapting displays based on stock depth and trading performance.
- Collaborating with merchandising and commercial teams to ensure alignment between VM and business goals.
- Contributed to store execution during high-level international visits, ensuring consistency with global standards.
- Engaged in leadership interactions, contributing to brand representation and store performance discussions.
- Actively developing commercial decision-making and leadership capabilities toward Visual Commercial role.
- Accomplishments:
- Selected as a Change Maker at Zara (Inditex), representing store-level sustainability initiatives and supporting alignment with global environmental goals.
- Contributed to store execution during visits from senior international leadership, including collaboration linked to the Head of Merchandising – Asia.
- Recognized for strong visual execution and commercial understanding within the Kids Department at Zara Gurgaon.
- Progressed from operational retail responsibilities toward Visual Commercial development through consistent performance and ownership.
- Successfully balanced visual creativity with commercial priorities in a fast-paced, high-volume retail environment.
- Trusted to support customer experience, product presentation, and department standards under global brand expectations.
Sales Advisor
WESTSIDE – TATA TRENT LIMITED
08.2018 - 09.2019
- Delivered consistent sales results through strong customer engagement and product recommendations.
- Improved ATV and UPT by identifying customer needs and suggesting complete looks.
- Maintained visual and operational standards on the shop floor, supported stock management, replenishment, and POS accuracy.
- Contributed to team targets and overall store performance.
- Accomplishments:
- Consistently contributed toward achieving individual and store sales targets in a high-footfall retail environment.
- Developed strong customer engagement skills through personalised product recommendations and styling support.
- Supported improvement of key retail KPIs including ATV (Average Transaction Value) and UPT (Units Per Transaction) through effective cross-selling and upselling.
- Maintained high visual and operational standards aligned with brand expectations and customer experience goals.
- Recognised for adaptability, teamwork, and ability to perform efficiently during peak retail hours and seasonal campaigns.
- Built strong understanding of customer behaviour, product movement, and fast fashion retail operations.
Education
Higher Secondary Certificate - undefined
Uttarakhand Board
01-2015
Secondary School Certificate - undefined
Uttarakhand Board
01-2013
Skills
Strong ownership of visual execution in high-volume retail environment
Ability to adapt layouts based on stock flow, trading needs, and customer behaviour
Understanding of KPIs (sell-through, ATV, UPT) and their link to VM decisions
Experience working under global retail standards
Exposure to leadership-level operations and store strategy
Visual Merchandising Execution
Store Layout & Zoning
Commercial Awareness & KPI Understanding
Customer Journey Optimization
Product Presentation & Styling
Team Collaboration
Visual merchandising
Product display
Merchandising plan creation
Window displays
Product expertise
Time management
Mannequin dressing
Timeline
Visual Merchandiser
ZARA – INDITEX INDIA PRIVATE LIMITED
06.2023 - Current
Sales Advisor
WESTSIDE – TATA TRENT LIMITED
08.2018 - 09.2019
Secondary School Certificate - undefined
Uttarakhand Board
Higher Secondary Certificate - undefined
Uttarakhand Board