Hi, I’m
BALAM SINGH BISHT
Visual Merchandiser
Delhi,west delhi
Summary
Professional visual merchandising expert with proven track record of enhancing store aesthetics and driving customer engagement. Known for strategic approach to implementing creative displays that align with brand identity and promote sales. Reliable team player with strong focus on achieving results and adapting to changing retail environments. Professional visual merchandising specialist with proven track record in creating impactful in-store displays and optimizing product presentations. Adept at fostering team collaboration, adapting to changing retail environments, and driving sales through innovative and results-focused strategies. Possesses strong skills in layout design, color coordination, and visual aesthetics, ensuring cohesive and appealing customer experience. Known for reliability, creativity, and keen eye for detail.
Overview
8
years of professional experience
Work History
ZARA – INDITEX INDIA PRIVATE LIMITED
Visual Merchandiser
06.2023 - Current
Job overview
- Executing weekly visual merchandising strategies aligned with commercial priorities and product rotation.
- Managing department-level layout decisions to improve product visibility and customer navigation.
- Supporting sell-through by adapting displays based on stock depth and trading performance.
- Collaborating with merchandising and commercial teams to ensure alignment between VM and business goals.
- Contributed to store execution during high-level international visits, ensuring consistency with global standards.
- Engaged in leadership interactions, contributing to brand representation and store performance discussions.
- Actively developing commercial decision-making and leadership capabilities toward Visual Commercial role.
- Accomplishments:
- Selected as a Change Maker at Zara (Inditex), representing store-level sustainability initiatives and supporting alignment with global environmental goals.
- Contributed to store execution during visits from senior international leadership, including collaboration linked to the Head of Merchandising – Asia.
- Recognized for strong visual execution and commercial understanding within the Kids Department at Zara Gurgaon.
- Progressed from operational retail responsibilities toward Visual Commercial development through consistent performance and ownership.
- Successfully balanced visual creativity with commercial priorities in a fast-paced, high-volume retail environment.
- Trusted to support customer experience, product presentation, and department standards under global brand expectations.
WESTSIDE – TATA TRENT LIMITED
Sales Advisor
08.2018 - 09.2019
Job overview
- Delivered consistent sales results through strong customer engagement and product recommendations.
- Improved ATV and UPT by identifying customer needs and suggesting complete looks.
- Maintained visual and operational standards on the shop floor, supported stock management, replenishment, and POS accuracy.
- Contributed to team targets and overall store performance.
- Accomplishments:
- Consistently contributed toward achieving individual and store sales targets in a high-footfall retail environment.
- Developed strong customer engagement skills through personalised product recommendations and styling support.
- Supported improvement of key retail KPIs including ATV (Average Transaction Value) and UPT (Units Per Transaction) through effective cross-selling and upselling.
- Maintained high visual and operational standards aligned with brand expectations and customer experience goals.
- Recognised for adaptability, teamwork, and ability to perform efficiently during peak retail hours and seasonal campaigns.
- Built strong understanding of customer behaviour, product movement, and fast fashion retail operations.
Education
Uttarakhand Board
Higher Secondary Certificate
01-2015
Uttarakhand Board
Secondary School Certificate
01-2013
Skills
Strong ownership of visual execution in high-volume retail environment
Ability to adapt layouts based on stock flow, trading needs, and customer behaviour
Understanding of KPIs (sell-through, ATV, UPT) and their link to VM decisions
Experience working under global retail standards
Exposure to leadership-level operations and store strategy
Visual Merchandising Execution
Store Layout & Zoning
Commercial Awareness & KPI Understanding
Customer Journey Optimization
Product Presentation & Styling
Team Collaboration
Visual merchandising
Product display
Merchandising plan creation
Window displays
Product expertise
Time management
Mannequin dressing
Timeline
Visual Merchandiser
ZARA – INDITEX INDIA PRIVATE LIMITED
06.2023 - Current
Sales Advisor
WESTSIDE – TATA TRENT LIMITED
08.2018 - 09.2019
Uttarakhand Board
Secondary School Certificate
Uttarakhand Board
Higher Secondary Certificate