BALASAHEB SHINDE
Area Sales Manager
Aurangabad
Summary
To pursue a career in Sales and Marketing offering a professional outlook and to add value to the organization.
Present work experience of more than 23 years which inter-alias includes: Experience of channel sales (FMCG) in Milky Mist Dairy Foods Pvt. Ltd. Experience of channel sales (FMCG) in SUN FRESH AGRO (LACTALIS INDIA) Experience of channel sales (FMCG) in NATURE DELIGHT Beverages PVT LTD. Experience of channel sales (FMCG) in HINDUSTAN COCA-COLA Beverages PVT LTD. Experience of channel sales (FMCG) in SCA HYGIENE PRODUCTS INDIA PRIVATE LID. Experience of channel sales (FMCG) in HINDUSTAN COCA-COLA Beverages PVT LTD. Experience of channel sales (FMCG) in PERFETTI VAN MELLE INDIA PVT LTD. Experience of channel sales (FMCG) in GUJARAT TEA PROCESSORS & PACKERS LTD. Experience of channel sales (FMCG) in PRAVIN Masale wale PUNE. Experience of channel sales (FMCG) in CADBURY INDIA LIMITED. Ensuring quick resolutions of all types of complaints from all sources. Experience of handling distributor.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Area sales manager
MILKY MIST DAIRY FOODS PVT.LTD
08.2024 - Current
- Sales and Distribution
- Handling 38 distributors for this brand for all the Aurangabad, Jalna, Beed, Latur, Solapur, Nanded, Parbhani, Jalgaon, Ahilya nagar, Dhule, Nashik.
- Team handling 9 SE and 2 DSR
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- New Product Launching and insure placement of product in retail store.
- Competition mapping and decide on course of action to counter the competitive moves
- Train the sales force and ensure that quality service is provided in the market
- Appointment of distributors, monitor and appraise their performance
Area sales manager
SUN FRESH AGRIO INDUSTRIES (LACTALIS INDIA)
02.2022 - 08.2024
- Sales and Distribution
- Handling 2 TD & 34 distributors & 10 sub distributors for this brand for all the Aurangabad Jalna Buldhana Urban & Upcountry.
- Team handling 4 Sales officer and 3 PSR.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Competition mapping and decide on course of action to counter the competitive moves
- Train the sales force and ensure that quality service is provided in the market
- Appointment of distributors, monitor and appraise their performance
Area sales manager
NATURE DELIGHT BERVAGES PVT LTD
01.2020 - 02.2022
- Sales and Distribution
- Handling 1 SS & 8 distributors & 10 sub distributors for this brand for all the Aurangabad Jalna Beed Urban & Upcountry.
- Team handling 4 Sales officer and 3 PSR.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Product activation to increase the consumer base of the brands
- Competition mapping and decide on course of action to counter the competitive moves
SALES EXECUTIVE (SE)
HINDUSTAN COCA-COLA BERVAGES PVT LTD
10.2016 - 12.2019
- Sales and Distribution
- Handlin 1 Hub & 3 distributors & 16 Spoke for this brand for all the Aurangabad Upcountry.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Plan and execute the coverage of whole region for all the products
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Product activation to increase the consumer base of the brands
- Competition mapping and decide on course of action to counter the competitive moves
- Train the sales force and ensure that quality service is provided in the market
- Appointment of distributors, monitor and appraise their performance
SALES OFFICER
SCA HYGIENE PRODUCTS INDIA PRIVATE LID.
12.2013 - 10.2016
- Sales and Distribution
- Handling 8 distributors for this brand for all the AURANGABAD, NANDED, PARBHANI, HINGOLI, BEED, JALANA, and JALGAON. City and upcountry.
- Appointment of distributors, monitor and appraise their performance.
- Ensure implementation of Sales strategies to deliver objectives within allocated accounts.
- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends.
- Monitor the performance of distributor within the region.
- Achieve primary and secondary sales ensuring effective distribution of Company’s products.
- Reach out to new set of customers through expansion into new geographies and new market segment.
- Implement contact management strategies and regular meetings with distributors
- Recruiting competent sales people for his team.
SALES EXECUTIVE (SE)
HINDUSTAN COCA-COLA BERVAGES PVT LTD
05.2012 - 11.2013
- Sales and Distribution
- Handlin 22 distributors for this brand for all the NANDED, PARBHANI, HINGOLI, WASHIM, LATUR, AKOLA, BEED, BULDHANA, city and upcountry.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Plan and execute the coverage of whole region for all the products
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Product activation to increase the consumer base of the brands
- Competition mapping and decide on course of action to counter the competitive moves
- Train the sales force and ensure that quality service is provided in the market
- Appointment of distributors, monitor and appraise their performance
Distribution &Sales Executive (DSE)
PERFETTI VAN MELLE INDIA PVT LTD
03.2011 - 06.2012
- Sales and Distribution
- Handling 12 distributors & 42 SUB STOKIST & 1 SS (SUPER STOKIST) for this brand for all the NANDED,PARBHANI& HINGOLI BEED, city and upcountry.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Plan and execute the coverage of whole region for all the products
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Product activation to increase the consumer base of the brands
- Competition mapping and decide on course of action to counter the competitive moves
- Train the sales force and ensure that quality service is provided in the market
Sales Officer (SO)
GUJARAT TEA PROCESSORS & PACKERS LTD(WAGH BAKRI TEA)
03.2008 - 02.2011
- Sales and Distribution
- Handling 10 distributors &10 SUB STOKIST & 1 SS(SUPER STOLIST. for this brand for all the SOLAPUR,LATUR,OSMANABAD,BARAMATI, city and upcountry.
- To plan and achieve Sales target of the region ensuring employee and customer satisfaction
- To plan, develop and implement a successful growth strategy
- To develop and manage the channel partner, in line with company's channel strategy and maximize sales
- Plan and execute the coverage of whole region for all the products
- Develop merchandise plans and implement it to achieve brand visibility and retail off-take
- Conceptualize, Monitor & ensure implementation of all trade schemes
- Product activation to increase the consumer base of the brands
- Competition mapping and decide on course of action to counter the competitive moves
- Appointment of distributors, monitor and appraise their performance.
Territory Sales Supervisor
PRAVIN MASALEWALE PUNE
10.2007 - 02.2008
- Handling 4 distributors & 4 SUB STOKIST & 1 SS(SUPER STOLIST. for this brand for all the NANDED,PARBHANI,HINGOLI, city and upcountry.
- Increase depth and width of distribution for whole range of products
- Implement promotional strategies, coordinate activities, monitor the performance
- Market intelligence for whole range of products and their category
- Weekly business review, sales planning and indenting, inventory management
- Responsible for establishing and expanding sales, distribution network and consumer base
- Appointment of distributors, monitor and appraise their performance.
Education
B.A - undefined
Pune University
H.S.C - undefined
Pune Vidya Pith
S.S.C.
Pune Vidyapeeth
Khandala 06.1999
Skills
MS-EXCEL
Personal Information
- Date of Birth: 09/06/81
- Marital Status: Married
Experience Years
23
Timeline
Area sales manager
MILKY MIST DAIRY FOODS PVT.LTD
08.2024 - Current
Area sales manager
SUN FRESH AGRIO INDUSTRIES (LACTALIS INDIA)
02.2022 - 08.2024
Area sales manager
NATURE DELIGHT BERVAGES PVT LTD
01.2020 - 02.2022
SALES EXECUTIVE (SE)
HINDUSTAN COCA-COLA BERVAGES PVT LTD
10.2016 - 12.2019
SALES OFFICER
SCA HYGIENE PRODUCTS INDIA PRIVATE LID.
12.2013 - 10.2016
SALES EXECUTIVE (SE)
HINDUSTAN COCA-COLA BERVAGES PVT LTD
05.2012 - 11.2013
Distribution &Sales Executive (DSE)
PERFETTI VAN MELLE INDIA PVT LTD
03.2011 - 06.2012
Sales Officer (SO)
GUJARAT TEA PROCESSORS & PACKERS LTD(WAGH BAKRI TEA)
03.2008 - 02.2011
Territory Sales Supervisor
PRAVIN MASALEWALE PUNE
10.2007 - 02.2008
B.A - undefined
Pune University
H.S.C - undefined
Pune Vidya Pith
S.S.C.
Pune Vidyapeeth
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