Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Personal Information
Careerstatement
Timeline
Generic
Balasri Adinarayana Rao

Balasri Adinarayana Rao

Summary

Dynamic leader with a proven track record at Vertex Homes Private Ltd, excelling in team management and pricing strategy. Spearheaded sales of over 600 units, achieving targets through effective negotiation and team motivation. Demonstrates exceptional decision-making and an analytical mindset, ensuring high-level integrity and commercial judgment in fast-paced environments.

Overview

25
25
years of professional experience

Work History

Sr. DGM – Sales

Vertex Homes Private Ltd
04.2023 - Current
  • Sold 353 units in just a year and half time from the date of Promotion
  • Focusing on the customer engagement, channel Sales building activities

DGM - Sales

Vertex Homes Private Ltd
01.2021 - 03.2023
  • Majorly involved in guiding & decision making issues along with management, in Project Pricing, Process implementation, Designing of the Brochure, Booking Form, Marketable Unit Sizes, Floor Plans, Sales Targets & Achievements, Incentive structure designing, Collections & R & R etc
  • Along with Team Management & Delegation
  • Currently handling a 23.50 Lakh square feet & 1400cr Premium Project with 1428 units
  • Sold 271 units in a year time despite of pending approvals since a year

AGM - Sales

Sumadhura Infracon Pvt Ltd
04.2018 - 06.2020
  • Company Overview: Sumadhura Infracon Pvt
  • Ltd
  • With over two decades of experience in the real estate sector, Sumadhura Group has established itself as a premier residential property developer in the country with significant presence in Bangalore and Hyderabad
  • Our unique customer centric business model has a proven track record of innovation and quality, and has been instrumental in the group’s rapid growth
  • Transparency in our operations has been an effective strategy for achieving highest levels of customer satisfaction
  • Our expertise in acquisition of land, appointment of architects and designers, construction, sales to after sales service, has helped us to be counted among Bangalore’s fore runners in real estate development
  • Ensuring the customer experience and customer satisfaction at sites
  • Ensuring the role clarity and role definition to the team members
  • Ensuring each individual perform month on month to achieve targets
  • Coordination with the pre-sales & marketing departments to get more site visits & walk-ins at project sites
  • Performing Performance review plans with team members
  • Market research and analysis in the vicinity of the projects assigned
  • Coordinating with CRM sales & CRM Tech till the Handover of the flats
  • Sumadhura Infracon Pvt
  • Ltd
  • With over two decades of experience in the real estate sector, Sumadhura Group has established itself as a premier residential property developer in the country with significant presence in Bangalore and Hyderabad
  • Our unique customer centric business model has a proven track record of innovation and quality, and has been instrumental in the group’s rapid growth
  • Transparency in our operations has been an effective strategy for achieving highest levels of customer satisfaction
  • Our expertise in acquisition of land, appointment of architects and designers, construction, sales to after sales service, has helped us to be counted among Bangalore’s fore runners in real estate development
  • Q3 achieved 100% target
  • Successfully sold SSR project 180 units in 8 months time
  • Successfully launched the Acropolis project, process and sales strategy
  • Successfully launched Phase 2 of Sumadhura Soham & sold with more than 70% appreciated pricing
  • Generated 56 cr of revenue for 40 units
  • Selling the units with less discount and with command on pricing in the vicinity

Project Sales Head

Sumadhura Infracon Pvt Ltd
03.2015 - 03.2018
  • Applying strategies to meet the business plans
  • Train the Sales on the decision making attributes
  • Ensure collection of payments from booked clients till agreement is executed
  • Develop and implement Short term, Long term business plans
  • Design strategies for marketing Residential, Recruit, train, supervise and evaluate the sales
  • Analyse and evaluate the effectiveness of Sales Methods, Costs and Results
  • Understand the Demand and supply in the vicinity of the projects
  • Associate with proactive consultants in Bangalore
  • Participating in Overseas property shows targeting NRI’s
  • Co-ordinate with the Legal team to draft the Agreements
  • Outdoor Publicity, Media Planning, Design of Brochures, Shortlist portals and exhibitions where our products can be displayed to reach the target audiences
  • Come up with promotional activities to increase inquiries
  • Weekly & monthly forecast and consolidation of reports
  • Interacting with the HFC’s and the Consultants dealing with Home loans
  • Grown within the Company and has promoted twice in my tenure
  • Got promoted as AGM - Sales in April 2018
  • Sold Silver Ripples project 180 units in 9 months
  • Sold Sumadhura SOHAM project, 255 units in 18 months time, which was 9 months ahead of the possession and created history
  • Sold 75 units during the launch as a sole contributor and set benchmark for the team
  • Achieved 94% in 2017 - 2018 annual target
  • Achieved 98% in 2016 - 2017 annual target
  • Sold Sumadhura Madhuram project 2015 - 2016 last 40 units successfully

Project Sales Head

Aparna Constructions & Estates Pvt Ltd
06.2012 - 12.2014
  • Company Overview: Aparna, Pioneering innovation in gated communities, we have been growing since 1996
  • Holding an unwavering vision to offer a sustainable balance between affordability and luxury, we bring you homes that enthrall your heart
  • We build homes of global standards of construction with a great sense of environmental responsibility
  • Our mission has been to reach new heights and become the standard bearer of the real estate industry by creating the best living spaces
  • Our strength lies in our experience, skill and dedication to deliver the best
  • Ensure each sales individual attain their individual targets
  • Marketing strategies to meet the business plans
  • Training the Sales team on the project & product knowledge
  • Ensure collection of payments from booked clients
  • Develop and implement Short term, Long term business plans
  • Understand the demand and supply in the vicinity of the project sites of assigned project
  • Sale of Hi-end Residential units as per the set targets for each project
  • Associate with proactive consultants in Hyderabad
  • Actively participating in Expo’s and Home Mela’s
  • Come up with promotional activities to increase inquiries
  • Weekly & monthly forecast and consolidation of reports
  • Aparna, Pioneering innovation in gated communities, we have been growing since 1996
  • Holding an unwavering vision to offer a sustainable balance between affordability and luxury, we bring you homes that enthrall your heart
  • We build homes of global standards of construction with a great sense of environmental responsibility
  • Our mission has been to reach new heights and become the standard bearer of the real estate industry by creating the best living spaces
  • Our strength lies in our experience, skill and dedication to deliver the best
  • Sold 110 units in 7 months time in Aparna Kanopy phase-1
  • Sold 169 plots in 5 months time in Aparna Kanopy Jasmine
  • Sold 6 villas ranging 75 -1cr in Kanopy Tulip out of 12
  • Completed ultra luxury project Aura by selling 111 units out of 135
  • Collected a single cheque worth 1.09cr for the first time in Aparna

Sr.Manager Sales

Max New York life Insurance Co. Ltd.
03.2008 - 05.2012
  • Company Overview: Max Life Insurance, one of the foremost life insurance companies in India, believes in contributing to the social and economic development of the society
  • See how we are making a difference to people’s lives
  • Max Life Insurance, constantly try to create solutions to make life insurance plans easy, affordable, and suitable for every stage of your life
  • At the same time, each day, we are working to make claims process quick and simpler for your family
  • Recruit agent advisers and develop them
  • My sustained agency size is 21 till date
  • Conduct GID s and PRP s and other developmental activities to ensure that agents are on auto mode
  • Assist my team on field for showing them how to open/close a sales call as per the company process
  • Rated as one of the top Sales Manager in terms of domain knowledge and process
  • Conduct Career Seminar in absence of my Supervisor and ensure smooth flow of the process
  • Self updation of product knowledge and man management
  • Updation of latest contests and create competitiveness among the team
  • Max Life Insurance, one of the foremost life insurance companies in India, believes in contributing to the social and economic development of the society
  • See how we are making a difference to people’s lives
  • Max Life Insurance, constantly try to create solutions to make life insurance plans easy, affordable, and suitable for every stage of your life
  • At the same time, each day, we are working to make claims process quick and simpler for your family
  • Associate Stars Club Member
  • Founder Member of the branch
  • Stood Top among people who joined along with me in My Ten Business, Pan India
  • I am rated as one of the top manager sales in terms of domain knowledge and process
  • Stood on 100% Recruitment standard till date (Recruitment Champion in 2010,2011)
  • Stood on 125% Pro-active agency
  • Quality Recruitment of more than 150% (2011)
  • Stood top in South in terms of Activisation of Agents(2009)
  • Stood as a Collections Winner (2011) for 137% of Collections
  • 3 Agent Advisers in 2010 and 2 Agent Advisor in 2011 qualified for Cruise Chalo contest
  • 6 Premier and 1 Platinum Agent Advisors out of 21 team

Manager Sales

Kotak Mahindra Old Mutual Life Insurance Co. Ltd.
11.2006 - 02.2008
  • Company Overview: Kotak Mahindra Life Insurance Company Ltd
  • (formerly known as Kotak Mahindra Old Mutual Life Insurance Ltd.) is one of the fastest growing insurance companies in India, covering over 20 million lives nationwide
  • Recruiting team of advisors
  • Training the team on product
  • Managing them to drive sales
  • Guiding and Coaching them to achieve the targets
  • Updating the team with the latest contests procedures and guidelines
  • Kotak Mahindra Life Insurance Company Ltd
  • (formerly known as Kotak Mahindra Old Mutual Life Insurance Ltd.) is one of the fastest growing insurance companies in India, covering over 20 million lives nationwide

Team Leader

ICICI Home Finance Company Ltd.
02.2002 - 11.2006
  • Company Overview: ICICI Home Finance Company Limited ('ICICI Home Finance' or 'ICICI HFC') is one of the leaders in the Indian mortgage finance and realty space
  • Part of the ICICI Group, we have been driving innovation and growth in this sector
  • Our vision as a growing housing finance company is to make the dream of owning a new home come true, for millions of Indians
  • Our range of innovative products, from different type of home loans to property related services will help meet these dreams
  • Leading a team of 7 and more
  • Achieved the set targets out of the team
  • Taking responsibility of sanction to disbursement
  • Ensuring Max customer satisfaction by closely interacting them
  • Planning various promotional activities
  • Understanding the requirements and customizing the services accordingly
  • Presentations to corporate employees
  • Communicating with Builders
  • Consistent contributor to sales manager targets and individual
  • Strengthening relations with old clients as well new
  • ICICI Home Finance Company Limited ('ICICI Home Finance' or 'ICICI HFC') is one of the leaders in the Indian mortgage finance and realty space
  • Part of the ICICI Group, we have been driving innovation and growth in this sector
  • Our vision as a growing housing finance company is to make the dream of owning a new home come true, for millions of Indians
  • Our range of innovative products, from different type of home loans to property related services will help meet these dreams

Financial Advisor

Karvy Consultancy Ltd.
11.1999 - 12.2001
  • Company Overview: The Karvy Group is today a well diversified conglomerate
  • Its businesses straddle the entire financial services spectrum as well as data processing and managing segments
  • Since most of its financial services were retail focused, the need to build scale and skill in the transaction processing domain became imperative
  • Also during stressed environment in the financial services segment, the non financial businesses bring in a lot of stability to the group’s businesses
  • Karvy's financial services business is ranked among the top-5 in the country across its business segments
  • The Group services over 70 million individual investors in various capacities, and provides investor services to over 600 corporate houses, comprising the best of Corporate India
  • The Group offers stock broking, depository participant, distribution of financial products (including mutual funds, bonds and fixed deposits), commodities broking, personal finance advisory services, merchant banking & corporate finance, wealth management, NBFC (loans to individuals, micro and small businesses), Data management, Forex & currencies, Registrar & Transfer agents, Data Analytics, Market Research among others
  • Karvy prides itself on remaining customer centric at all times through a combination of leading edge technology, Professional management and a wide network of offices across India
  • Karvy is committed to its quest as an Equal Opportunity Employer and believes in the rights for differently-abled persons
  • We have over 12% employees who are challenged in some form in one of our prominent businesses
  • Analyzing market position
  • Creating awareness of upcoming issues
  • Advising clients for profitable investments
  • Promoting Mutual funds of all AMC’s
  • Encouraging clients to open Trading account and do Trading
  • The Karvy Group is today a well diversified conglomerate
  • Its businesses straddle the entire financial services spectrum as well as data processing and managing segments
  • Since most of its financial services were retail focused, the need to build scale and skill in the transaction processing domain became imperative
  • Also during stressed environment in the financial services segment, the non financial businesses bring in a lot of stability to the group’s businesses
  • Karvy's financial services business is ranked among the top-5 in the country across its business segments
  • The Group services over 70 million individual investors in various capacities, and provides investor services to over 600 corporate houses, comprising the best of Corporate India
  • The Group offers stock broking, depository participant, distribution of financial products (including mutual funds, bonds and fixed deposits), commodities broking, personal finance advisory services, merchant banking & corporate finance, wealth management, NBFC (loans to individuals, micro and small businesses), Data management, Forex & currencies, Registrar & Transfer agents, Data Analytics, Market Research among others
  • Karvy prides itself on remaining customer centric at all times through a combination of leading edge technology, Professional management and a wide network of offices across India
  • Karvy is committed to its quest as an Equal Opportunity Employer and believes in the rights for differently-abled persons
  • We have over 12% employees who are challenged in some form in one of our prominent businesses

Education

M.com -

B.Com(Comp.Appl) -

Honors Diploma in Systems Management -

GNIIT

Skills

  • Pricing Strategy
  • Negotiating
  • Team Management
  • Collection
  • Target Achievement
  • Team Building
  • Team Motivation
  • Management
  • Personal
  • Auditing
  • Presentation skills
  • Effective delegation
  • Problem solving
  • Conflict resolution
  • Analytical mind
  • Decision Making
  • High level of integrity
  • Predicting future trends
  • Supervisory skills
  • Good listener
  • Economic awareness
  • Commercial Judgment

Languages

  • English
  • Hindi
  • Telugu

Hobbies and Interests

  • Badminton
  • Physical fitness
  • Travelling

Personal Information

  • Date of Birth: 04/30/75
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Careerstatement

To excel in the area of innovative and emerging technologies by implementing all my skills acquired through many years of time tested experience with rendering quality services and to obtain a niche position in the industry.

Timeline

Sr. DGM – Sales

Vertex Homes Private Ltd
04.2023 - Current

DGM - Sales

Vertex Homes Private Ltd
01.2021 - 03.2023

AGM - Sales

Sumadhura Infracon Pvt Ltd
04.2018 - 06.2020

Project Sales Head

Sumadhura Infracon Pvt Ltd
03.2015 - 03.2018

Project Sales Head

Aparna Constructions & Estates Pvt Ltd
06.2012 - 12.2014

Sr.Manager Sales

Max New York life Insurance Co. Ltd.
03.2008 - 05.2012

Manager Sales

Kotak Mahindra Old Mutual Life Insurance Co. Ltd.
11.2006 - 02.2008

Team Leader

ICICI Home Finance Company Ltd.
02.2002 - 11.2006

Financial Advisor

Karvy Consultancy Ltd.
11.1999 - 12.2001

M.com -

B.Com(Comp.Appl) -

Honors Diploma in Systems Management -

GNIIT

Similar Profiles

CREATE PROFILE
Balasri Adinarayana Rao