Baldeep Pal Singh Bali
New Delhi
Summary
A highly accomplished and results-driven sales strategist with over 19 years of progressive experience in Sales, Marketing, and Business Development. Currently leading the Monitoring & Diagnostics (M&D) Sales & Marketing division at GEV T&D India, spearheading substantial revenue growth across India, Bangladesh, Nepal, and Sri Lanka. Expertise in fostering high-value channel partnerships, driving key account acquisition, and formulating targeted market penetration strategies. Recognized for accelerating revenue growth, optimizing profit margins, and leading transformative business initiatives within highly competitive sectors.
Overview
20
20
years of professional experience
6
6
Certifications
4
4
Languages
Work History
Senior Sales & Segment Leader (M&D)
GE Vernova T&D India Ltd. (GE Vernova)
12.2010 - Current
- Architected and executed a strategic sales roadmap that doubled regional sales within five years
- Revamped OEM market engagement, leading to a 20% surge in high-margin deals
- Strengthened channel partner ecosystem, leading to increase in footprints across private and government sectors
- Initiated and closed $3M+ pilot projects, driving customer adoption of Transformer Protection Solutions
- Established and nurtured long-term government and private partnerships, fostering repeat business growth
- Championed customer education programs (seminars, workshops, demonstrations), increasing awareness and accelerating deal conversions
- Collaborated with global GE teams to align product positioning and market strategy, ensuring sustained competitive advantage
- Territories: India, Bangladesh, Nepal, Sri Lanka
- Clients: All of the Government central & state utilities, Industrial segments which includes metal,cement & Auto industry,Oil & Gas,Renewable Energy players,Transformer OEM's,EPC segment ,Data centres
- Key Clientele include PGCIL,NTPC,NHPC,SEB's,Adani,Reliance,Jindal, Hindalco , ONGC,IOCL,HPCL,MRPL,Tata Group, Maruti Suzuki,AMNS,AVADA, Ayana, SAIL,Hitachi,Siemens,CG,Schneider
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Maintained team flexibility and embraced change to adapt within dynamic markets.
- Conducted regular reviews of operations and identified areas for improvement.
- Evaluated customer needs and feedback to drive product and service improvements.
- Managed budgets and resources, ensuring optimal allocation towards achieving organizational objectives.
- Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
- Mentored colleagues, helping them develop leadership skills and advance their careers within the organization.
Dy. Manager – Marketing & Sales (Transformers)
Crompton Greaves Ltd.
08.2007 - 11.2010
- Spearheaded Industrial & Dealer segment sales, delivering consistent 15% YoY revenue growth
- Expanded dealer network, resulting in a 25% increase in order intake and profitability
- Drove high-value contracts with major SEBs and private firms, ensuring sustainable revenue streams
- Successfully launched new product lines, positioning the company as an industry leader in transformer solutions
- Territories: Northern India
- Clients: ABB, Siemens, Honda, JK Group, Aditya Birla, NTPC, SEBs,Jindal, Shree Cement,IOCL,HPCL,GAIL,Honda,Maruti etc.
Assistant Manager – Marketing & Operations
Ruff India Pvt. Ltd.
10.2004 - 07.2007
- Led a 5-member technical sales team, boosting machine sales by 40% within two years
- Enhanced customer satisfaction through efficient after-sales service, driving repeat business
- Trained in CNC/PLC core cutting & winding machines in Australia, optimizing product sales and service efficiency
- Territories: Pan-India
- Clientele includes Transformer OEM's PAN India
Education
MBA - Marketing
GGSIP University
B.E. - Mechanical Engineering
Regional Engineering College (now NIT)
Srinagar, J&KSkills
Sales & Business Development
undefinedCertification
GE Leadership Development (Certified)
Accomplishments
- 30% YoY revenue growth in India's M&D business by implementing a targeted market strategy.
- Expanded GE T&D's footprint in Bangladesh, Nepal, and Sri Lanka, unlocking $5M+ in incremental business.
- Enhanced profit margins by 15% through structured pricing, cost optimization, and strategic deal closures.
- Strengthened channel partner ecosystem, leading to a 40% increase in deal closures across private and government sectors.
- Spearheaded high-value pilot projects for Transformer Monitoring, securing approvals from PGCIL, NTPC, and SEBs.
- Awarded by GE T&D for outstanding contributions in commercial excellence, compliance, and strategic business growth.
Personal Information
- Passport Number: Indian Passport No. Z6991668
- Date of Birth: 10/22/76
- Marital Status: Married
Timeline
Senior Sales & Segment Leader (M&D)
GE Vernova T&D India Ltd. (GE Vernova)
12.2010 - Current
Dy. Manager – Marketing & Sales (Transformers)
Crompton Greaves Ltd.
08.2007 - 11.2010
Assistant Manager – Marketing & Operations
Ruff India Pvt. Ltd.
10.2004 - 07.2007
MBA - Marketing
GGSIP University
B.E. - Mechanical Engineering
Regional Engineering College (now NIT)
GE Leadership Development (Certified)
Change Acceleration Process (CAP) – Leading Change
Channel Management Development Course (CMDC)
M&D Product Training – GE UK & Germany
Transformer & Switchgear Training – CGL
Distributed Gap Wound Core Technology – Australia
Similar Profiles
ERASTUS NDUNGUERASTUS NDUNGU
Senior Sales /Project Dev Manager - SADC/EA at GE Vernova (GE Gas Power)Senior Sales /Project Dev Manager - SADC/EA at GE Vernova (GE Gas Power)
HAMMAD MUHAMMAD ARIFHAMMAD MUHAMMAD ARIF
Finance Intern at GE Vernova Canada, GE Renewable Energy-HydroFinance Intern at GE Vernova Canada, GE Renewable Energy-Hydro
Sourav GhoshSourav Ghosh
Project Engineer (Primary) - Electrical at GE Vernova, Part of GE Renewable EnergyProject Engineer (Primary) - Electrical at GE Vernova, Part of GE Renewable Energy