Balu Venkatesan
Technical Architecht
Bengaluru
Summary
- Skilled with 10+ years of experience in e-Commerce and Various Web Developments.
- Successfully developed and implemented multiple solutions/module on Magento platforms and various web technologies
- Worked on end-to-end life cycle of e-Commerce/Ed-Tech (Sales, Marketing, Planning, Development, Logistics/Shipments, Delivery, Customer support)
- Worked on Marketing level campaign automations, and other requirement related automations
- Built Own Products (WhatsApp Bot Solutions / EzeBus -Bus Booking Portal, Ourlunch(Subscription Based Lunch Service Launched on 2016 before Zomato)
Overview
11
11
years of professional experience
Work History
Technical Manager
Livguard Energy Technologies Pvt Ltd
Bengaluru, India
11.2022 - Current
- Single handedly Planned and implemented complete digital transformation of the solar business.
- Developed technical strategies to align with business objectives, driving growth and innovation within the organization.
- Managed budgets and resources effectively, optimizing resource allocation to maximize project outcomes.
- Built internal CRM for lead handling
- Integrated IoT module with Mobile APP to track solar power generations
- Worked on Leadsquared CRM and made few customized automations as per the business requirement
- Connected with different stake holders to understand the business issues accordingly delivering the best solutions
- Built own WhatsApp bot for the business
Technical Manager
Visionet Systems Pvt Ltd
04.2022 - 11.2022
- Developed technical strategies to align with business objectives, driving growth and innovation within the organization.
- Spearheaded process improvement initiatives, identifying inefficiencies and implementing solutions to optimize operations.
- Oversaw vendor selection and negotiations, securing favorable terms and high-quality products or services at competitive prices.
- Mentored junior staff members, fostering a supportive environment and promoting professional development.
- Resolved complex technical issues by troubleshooting systems, analyzing root causes, and implementing effective fixes.
- Conducted thorough code reviews to ensure optimal functionality, stability, and maintainability of software products.
- Collaborated with clients to determine project specifications and scope.
Technology Lead ( Co-Founder)
ICEGlobal Ecommerce Technology Pvt Ltd (Startup)
09.2021 - 04.2022
- Planned complete project flow of each and every business models in the system
- Implemented multi-vendor marketplace module as per the business requirement in Magento 2
- Designed and developed Social-Commerce feature in e-Commerce flow (Like/Share/Comment/Follow)
- Designed and structured ice coins (Own Coins to be used in the product purchase for discount purpose)
- Tried converting own coins to locked crypto currencies (ETH based)
- Implemented separate portal to onboard sellers with required functionalities
- Designed and implemented unique business model called Weekly e-Expo (Every week new themes will be featured in the e-commerce website)
- Used Headless Commerce architecture
- Implemented application with PWA support (Website itself will act as a native mobile app when we open our website url in our mobile phones)
- Developed gamification model to create a more engagement with the customers by allowing them to make their own UGC
- Tried to integrate Live Commerce with the application
Manager
Livpure Smart Homes Pvt Ltd
04.2020 - 09.2021
- Implemented LMS (Lead Management System) to track customer leads and up-to-date with the customer journey status
- Integrated Magento & Mobile application with the Leadsquared system(3 rd Party LMS tool)
- Developed REST API’s to connect and fetch the data from Solar Devices
- Built real-time Dashboards to track complete analytics reports
- Planned and developed Mobile Application for Customers to track their complete end-to-end installation and services
- Integrated Web push notifications
- Done server and application level performance optimizations
- Worked on WaaS model subscription based project (Water As a Service)
Tech Lead
Magiccrate.in (Startup)
05.2017 - 04.2020
- Helped to scale business right from the beginning sales to delivery of the product
- Implemented internal support ticket system to track and update complete query of the sales team and shipment team
- Automated complete order creation process and shipment process
- Developed subscription based order management system
- Automated shipment manifest of logistics vendor
- Built dashboard to track day to day and month/year wise sales data ( Individual wise / Team wise / Customer wise)
- Developed automated system to find dormant customers and send the automated email/SMS/push notifications
- Implemented CRM to manage customer leads for sales team – in the sales CRM we have integrated automated calling features, SMS, lead follow-ups and recent activity tracking
- Developed separate application for finance department with the required data for the audit purposes
Software Programmer
Innoppl Technologies Pvt Ltd
08.2016 - 05.2017
- Worked on various Magento 1 and 2 projects
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
07.2015 - 08.2016
- Worked on various Magento 1 projects
- Built Coupon based product website and delivered
Software Engineer
BORN Ecommerce Pvt Ltd
06.2014 - 07.2015
- Worked on various Magento 1 projects
- Followed all the best practices to deliver the project on time
- Built customized modules as per the business requirement
- Done lot of optimization techniques to improve the performance of the website ( Integrating cache / Reddis / Memcache )
- Done migration from X-Cart to Magento 1
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
04.2013 - 06.2014
- Planned complete work flow of the project
- Implemented multivendor marketplace module
- Built own Image processing application for vendors to manage their product images (using Imagic )
- Built logic to convert single order into multiple orders automatically based on the product owners and location
- Tried connecting specific modules like Customer/Products in MongoDB to scale the performance
- Integrated Odoo ERP with Magento order system to track the inventory
Education
Bachelor of Engineering, India - Computer Science And Engineering
Panimalar Engineering College
Chennai 04.2001 -
Diploma - Computer Technology
Sri Krishna Polytechnic College
Vellore 04.2001 -
10th - State Board
St. Andrews Hr Sec School
Vellore 04.2001 -
Skills
JS Frameworks (Next JS/Node JS/React JS)
Headless Commerce
Social Commerce
Gamification & Monetization
End-to-End e-Commerce Practices
Progressive Web Applications (PWA)
IoT, MQTT
Blockchain (Beginner)
HTML, CSS, jQuery
WhatsApp Bot Development
Industry Experience
- E-Commerce / Social Commerce
- Ed-Tech
- Solar
- Startup's
Education Certifications
B.E - Computer Science & Engineering - Panimalar Engineering College, Chennai
Company Details
- BORN Ecommerce Pvt Ltd, Jun 2014 - Jul 2015, Software Engineer
- MCA140 Software Solutions Pvt Ltd (Startup), Apr 2013 - Jun 2014, Software Engineer
- MCA140 Software Solutions Pvt Ltd (Startup), Jul 2015 - Aug 2016, Software Engineer
- Innoppl Technologies Pvt Ltd, Aug 2016 - May 2017, Software Programmer
- Magiccrate.in (Startup), May 2017 - Apr 2020, Tech Lead
- Livpure Smart Homes Pvt Ltd, Apr 2020 - Sep 2021, Manager
- ICEGlobal Ecommerce Technology Pvt Ltd (Startup), Sep 2021 - Apr 2022, Technology Lead ( Co-Founder)
- Visionet Systems Pvt Ltd, Apr 2022 - Present, Technical Manager
Technology Experience
- Magento 1 & 2
- Node JS
- React JS/Next JS
- PWA
- EJS
- MySQL & MongoDB
- AWS
- Codeigniter
- Laravel
- HTML5, CSS
- JavaScript & jQuery
- REST & GraphQL
Timeline
Technical Manager
Livguard Energy Technologies Pvt Ltd
11.2022 - Current
Technical Manager
Visionet Systems Pvt Ltd
04.2022 - 11.2022
Technology Lead ( Co-Founder)
ICEGlobal Ecommerce Technology Pvt Ltd (Startup)
09.2021 - 04.2022
Manager
Livpure Smart Homes Pvt Ltd
04.2020 - 09.2021
Tech Lead
Magiccrate.in (Startup)
05.2017 - 04.2020
Software Programmer
Innoppl Technologies Pvt Ltd
08.2016 - 05.2017
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
07.2015 - 08.2016
Software Engineer
BORN Ecommerce Pvt Ltd
06.2014 - 07.2015
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
04.2013 - 06.2014
Bachelor of Engineering, India - Computer Science And Engineering
Panimalar Engineering College
04.2001 -
Diploma - Computer Technology
Sri Krishna Polytechnic College
04.2001 -
10th - State Board
St. Andrews Hr Sec School
04.2001 -