Balu Venkatesan
Technical Architecht
Bengaluru
Summary
- Skilled with 10+ years of experience in e-Commerce and Various Web Developments.
- Successfully developed and implemented multiple solutions/module on Magento platforms and various web technologies
- Worked on end-to-end life cycle of e-Commerce/Ed-Tech (Sales, Marketing, Planning, Development, Logistics/Shipments, Delivery, Customer support)
- Worked on Marketing level campaign automations, and other requirement related automations
- Built Own Products (WhatsApp Bot Solutions / EzeBus -Bus Booking Portal, Ourlunch(Subscription Based Lunch Service Launched on 2016 before Zomato)
Overview
11
11
years of professional experience
Work History
Technical Manager
Livguard Energy Technologies Pvt Ltd
11.2022 - Current
- Single handedly Planned and implemented complete digital transformation of the solar business.
- Developed technical strategies to align with business objectives, driving growth and innovation within the organization.
- Managed budgets and resources effectively, optimizing resource allocation to maximize project outcomes.
- Built internal CRM for lead handling
- Integrated IoT module with Mobile APP to track solar power generations
- Worked on Leadsquared CRM and made few customized automations as per the business requirement
- Connected with different stake holders to understand the business issues accordingly delivering the best solutions
- Built own WhatsApp bot for the business
Technical Manager
Visionet Systems Pvt Ltd
04.2022 - 11.2022
- Developed technical strategies to align with business objectives, driving growth and innovation within the organization.
- Spearheaded process improvement initiatives, identifying inefficiencies and implementing solutions to optimize operations.
- Oversaw vendor selection and negotiations, securing favorable terms and high-quality products or services at competitive prices.
- Mentored junior staff members, fostering a supportive environment and promoting professional development.
- Resolved complex technical issues by troubleshooting systems, analyzing root causes, and implementing effective fixes.
- Conducted thorough code reviews to ensure optimal functionality, stability, and maintainability of software products.
- Collaborated with clients to determine project specifications and scope.
Technology Lead ( Co-Founder)
ICEGlobal Ecommerce Technology Pvt Ltd (Startup)
09.2021 - 04.2022
- Planned complete project flow of each and every business models in the system
- Implemented multi-vendor marketplace module as per the business requirement in Magento 2
- Designed and developed Social-Commerce feature in e-Commerce flow (Like/Share/Comment/Follow)
- Designed and structured ice coins (Own Coins to be used in the product purchase for discount purpose)
- Tried converting own coins to locked crypto currencies (ETH based)
- Implemented separate portal to onboard sellers with required functionalities
- Designed and implemented unique business model called Weekly e-Expo (Every week new themes will be featured in the e-commerce website)
- Used Headless Commerce architecture
- Implemented application with PWA support (Website itself will act as a native mobile app when we open our website url in our mobile phones)
- Developed gamification model to create a more engagement with the customers by allowing them to make their own UGC
- Tried to integrate Live Commerce with the application
Manager
Livpure Smart Homes Pvt Ltd
04.2020 - 09.2021
- Implemented LMS (Lead Management System) to track customer leads and up-to-date with the customer journey status
- Integrated Magento & Mobile application with the Leadsquared system(3 rd Party LMS tool)
- Developed REST API’s to connect and fetch the data from Solar Devices
- Built real-time Dashboards to track complete analytics reports
- Planned and developed Mobile Application for Customers to track their complete end-to-end installation and services
- Integrated Web push notifications
- Done server and application level performance optimizations
- Worked on WaaS model subscription based project (Water As a Service)
Tech Lead
Magiccrate.in (Startup)
05.2017 - 04.2020
- Helped to scale business right from the beginning sales to delivery of the product
- Implemented internal support ticket system to track and update complete query of the sales team and shipment team
- Automated complete order creation process and shipment process
- Developed subscription based order management system
- Automated shipment manifest of logistics vendor
- Built dashboard to track day to day and month/year wise sales data ( Individual wise / Team wise / Customer wise)
- Developed automated system to find dormant customers and send the automated email/SMS/push notifications
- Implemented CRM to manage customer leads for sales team – in the sales CRM we have integrated automated calling features, SMS, lead follow-ups and recent activity tracking
- Developed separate application for finance department with the required data for the audit purposes
Software Programmer
Innoppl Technologies Pvt Ltd
08.2016 - 05.2017
- Worked on various Magento 1 and 2 projects
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
07.2015 - 08.2016
- Worked on various Magento 1 projects
- Built Coupon based product website and delivered
Software Engineer
BORN Ecommerce Pvt Ltd
06.2014 - 07.2015
- Worked on various Magento 1 projects
- Followed all the best practices to deliver the project on time
- Built customized modules as per the business requirement
- Done lot of optimization techniques to improve the performance of the website ( Integrating cache / Reddis / Memcache )
- Done migration from X-Cart to Magento 1
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
04.2013 - 06.2014
- Planned complete work flow of the project
- Implemented multivendor marketplace module
- Built own Image processing application for vendors to manage their product images (using Imagic )
- Built logic to convert single order into multiple orders automatically based on the product owners and location
- Tried connecting specific modules like Customer/Products in MongoDB to scale the performance
- Integrated Odoo ERP with Magento order system to track the inventory
Education
Bachelor of Engineering, India - Computer Science And Engineering
Panimalar Engineering College
Chennai 04.2001 -
Diploma - Computer Technology
Sri Krishna Polytechnic College
Vellore 04.2001 -
10th - State Board
St. Andrews Hr Sec School
Vellore 04.2001 -
Skills
JS Frameworks (Next JS/Node JS/React JS)
undefinedIndustry Experience
- E-Commerce / Social Commerce
- Ed-Tech
- Solar
- Startup's
Education Certifications
B.E - Computer Science & Engineering - Panimalar Engineering College, Chennai
Company Details
- BORN Ecommerce Pvt Ltd, Jun 2014 - Jul 2015, Software Engineer
- MCA140 Software Solutions Pvt Ltd (Startup), Apr 2013 - Jun 2014, Software Engineer
- MCA140 Software Solutions Pvt Ltd (Startup), Jul 2015 - Aug 2016, Software Engineer
- Innoppl Technologies Pvt Ltd, Aug 2016 - May 2017, Software Programmer
- Magiccrate.in (Startup), May 2017 - Apr 2020, Tech Lead
- Livpure Smart Homes Pvt Ltd, Apr 2020 - Sep 2021, Manager
- ICEGlobal Ecommerce Technology Pvt Ltd (Startup), Sep 2021 - Apr 2022, Technology Lead ( Co-Founder)
- Visionet Systems Pvt Ltd, Apr 2022 - Present, Technical Manager
Technology Experience
- Magento 1 & 2
- Node JS
- React JS/Next JS
- PWA
- EJS
- MySQL & MongoDB
- AWS
- Codeigniter
- Laravel
- HTML5, CSS
- JavaScript & jQuery
- REST & GraphQL
Timeline
Technical Manager
Livguard Energy Technologies Pvt Ltd
11.2022 - Current
Technical Manager
Visionet Systems Pvt Ltd
04.2022 - 11.2022
Technology Lead ( Co-Founder)
ICEGlobal Ecommerce Technology Pvt Ltd (Startup)
09.2021 - 04.2022
Manager
Livpure Smart Homes Pvt Ltd
04.2020 - 09.2021
Tech Lead
Magiccrate.in (Startup)
05.2017 - 04.2020
Software Programmer
Innoppl Technologies Pvt Ltd
08.2016 - 05.2017
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
07.2015 - 08.2016
Software Engineer
BORN Ecommerce Pvt Ltd
06.2014 - 07.2015
Software Engineer
MCA140 Software Solutions Pvt Ltd (Startup)
04.2013 - 06.2014
Bachelor of Engineering, India - Computer Science And Engineering
Panimalar Engineering College
04.2001 -
Diploma - Computer Technology
Sri Krishna Polytechnic College
04.2001 -
10th - State Board
St. Andrews Hr Sec School
04.2001 -
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