Bandaru Ramakanth
Hyderabad
Summary
Experienced Marketing Professional with a year in executing marketing strategies and campaigns. Proven in driving brand awareness, enhancing customer engagement, and boosting revenue. Adept in cross-functional collaboration, project leadership, and staying ahead of industry trends for successful results in fast-paced environments.
Overview
1
1
year of professional experience
Work History
Assistant Marketing Manager - Retail Industry
Dofey Ventures
Noida
03.2022 - 05.2023
- Conducted comprehensive market research, leveraging consumer insights and competitor analysis, leading to a 20% increase in product positioning effectiveness and a 15% improvement in target audience segmentation
- Collaborated with cross-functional teams to align marketing initiatives with overarching business goals, fostering 30% faster project completion and a 25% boost in campaign ROI
- Efficiently managed and executed multi-channel marketing campaigns, including digital advertising, social media, email marketing, and events, resulting in a 10% increase in lead generation and a 15% growth in brand visibility
- Demonstrated strong data-driven decision-making by analyzing website traffic and user behavior, optimizing conversion rates, and achieving a 20% improvement in online engagement
- Spearheaded cost-effective vendor negotiations and contract management, achieving a 15% reduction in marketing expenses while maintaining service quality and effectiveness
- Pioneered innovative A/B testing strategies for ad creatives, leading to a remarkable 30% increase in click-through rates and a 25% improvement in conversion rates for digital advertising campaigns
- Developed and implemented a content calendar with SEO-focused content, resulting in a 20% increase in organic website traffic and a 15% growth in organic search engine rankings.
Education
MBA (Retail Management) -
Amity Business School, Noida
05.2022
B.Sc. (Chemistry) -
Andhra University - Vizianagaram
04.2019
Skills
- Customer Acquisition
- CRM
- Ware-house Management
- Quality Management
- Client Relations
- Customer Experience
- E-Commerce
- Website Building
- Public Relations
- Sourcing
- Vendor Management
- Product Marketing
- People Management
- Social Media Marketing
- Google Ad Words
Websites
Projects
Internship Project - Developed a descriptive research report on the CRM role in e-commerce., During my internship, I recognized the need to explore the CRM role in the e-commerce industry, understanding its significance in enhancing customer relationships and business operations., Conducted extensive research, analyzed industry practices, and gathered data to develop a descriptive research report on e-commerce CRM. This involved studying various CRM strategies, identifying challenges, and evaluating their impact on e-commerce companies., The project yielded a comprehensive report that provided insights into the strategies and challenges associated with CRM in e-commerce. This research enhanced my analytical skills, deepened my understanding of CRM's pivotal role in optimizing customer experiences, and its contribution to driving success in the e-commerce sector.
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Assistant Marketing Manager - Retail Industry
Dofey Ventures
03.2022 - 05.2023
MBA (Retail Management) -
Amity Business School, Noida
B.Sc. (Chemistry) -
Andhra University - Vizianagaram
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