Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Bansi Lal Pathak

Bansi Lal Pathak

Delhi/NCR

Summary

Data Analytics & Digital Strategy Professional with over 12 years of experience in leveraging marketing, customer, and operational analytics to drive business growth. Demonstrated success in delivering comprehensive insights for e-commerce, enhancing customer acquisition, engagement, and post-purchase experiences. Proficient in Adobe Analytics, GA4, AEP, SQL, and cloud-based data pipelines, facilitating seamless data integration and analysis across digital and supply chain systems. Skilled in leading cross-functional initiatives that optimize marketing ROI and operational efficiency in digital commerce and BFSI sectors.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Data Analyst

Blackhawk Network India
Bengaluru
02.2022 - Current
  • Own end-to-end analytics for the e-commerce customer journey — from homepage interactions through to checkout, order fulfillment, and post-purchase engagement — driving improvements in both user experience and operational performance.
  • Collaborated with product, supply chain, and operations teams to analyze order processing workflows, fulfillment rates, and delivery SLAs — improving visibility into bottlenecks and reducing delivery delays by 18%.
  • Partnered with engineering to implement Adobe Experience Platform and GA4 for unified customer journey tracking, combining clickstream, transactional, and fulfillment data into actionable insights.
  • Designed Power BI dashboards used by marketing, operations, and leadership teams to monitor funnel performance, identify drop-offs, track campaign results, and measure fulfillment KPIs such as digital stock availability, order cycle time, and vendor response rates.
  • Led personalization and segmentation initiatives that increased user engagement by 20% and lifted marketing ROI by 13%, using AEP and behavioral data to create real-time audience profiles.

Senior Data Engineer

Coforge Ltd.
Greater NOIDA
07.2018 - 02.2022
  • Designed and optimized data pipelines using AWS Redshift, SQL, and Python to support real-time marketing analytics, customer segmentation, and supply chain visibility for enterprise clients.
  • Created dashboards in Power BI to surface insights on inventory availability, order fulfillment rates, customer churn, and marketing attribution across channels.
  • Developed predictive models for customer risk profiling and marketing analytics, enhancing decision-making for BFS clients.
  • Collaborated with cross-functional teams including marketing, operations, and product stakeholders in Agile sprints to deploy scalable analytics solutions across business verticals.

Principal Associate

BlueKraft Digital Foundation
03.2018 - 07.2018
  • Designed multi-touch attribution models to optimize marketing spend allocation, improving campaign ROI by 15%.
  • Built predictive models to map customer behavior and refine the user journey, increasing retention rates by 15%.
  • Implemented advanced A/B testing strategies across digital channels, improving engagement and funnel performance.

Digital Marketing Consultant

Swissclear Service & Other Startups
12.2011 - 07.2017
  • Developed customer segmentation strategies, leading to120% boost in conversion rates.
  • Implemented CRO techniques to optimize landing pages and checkout funnels, increasing sales by 20% MoM.
  • Leveraged SEO, SEM, and social media analytics to drive brand visibility and digital performance.
  • Automated marketing workflows using HubSpot, enhancing customer engagement and sales efficiency.

Education

B.Tech -

Galgotia’s College of Engineering & Technology
Greater NODA
05-2011

Skills

  • Web analytics: Adobe Analytics, GA4, AEP, Segmentio, Google Tag Manager, VWO, funnel drop-off, conversion rate optimization (CRO), post-purchase insights
  • Supply chain and fulfillment analytics: order lifecycle analysis, fulfillment performance dashboards, SLA monitoring, inventory visibility, demand forecasting, vendor response analytics, last-mile delivery optimization
  • Data Engineering & Predictive Analytics: SQL, BigQuery, Python, AWS
  • BI & Data Visualization: Power BI, Tableau, Google Data Studio, C-Suite Reporting
  • Experimentation and optimization: A/B testing, MVT, personalization strategy, campaign ROI, segmentation, CLV modeling
  • Cross-functional collaboration and agile delivery: JIRA, Confluence, agile Scrum, stakeholder engagement across product, marketing, and supply chain

Certification

  • Adobe Certified Expert – Adobe Analytics Business Practitioner (In Progress)
  • Google Analytics Advanced (GA4) Certification
  • AWS Certified Data Analytics – Specialty (In Progress)
  • SQL for Data Science & Advanced Python for Analytics (Coursera)

Timeline

Sr. Data Analyst

Blackhawk Network India
02.2022 - Current

Senior Data Engineer

Coforge Ltd.
07.2018 - 02.2022

Principal Associate

BlueKraft Digital Foundation
03.2018 - 07.2018

Digital Marketing Consultant

Swissclear Service & Other Startups
12.2011 - 07.2017

B.Tech -

Galgotia’s College of Engineering & Technology

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Bansi Lal Pathak