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Experienced communications professional with a strong background in digital media, public relations, and sports journalism. Skilled in creating captivating content, managing social media platforms, and assisting with media relations. Exceptional organizational skills, meticulous attention to detail, and adept at handling multiple projects simultaneously. Deeply passionate about sports and live entertainment, dedicated to delivering exceptional experiences.

Achieved high levels of customer satisfaction through effective management in retail and cannabis sectors. Enhanced operational efficiency by applying strong customer service, retail management, agriculture, and cash handling skills. Cultivated a collaborative team environment while also excelling in independent roles. Drove safety initiatives and resolved problems effectively in retail and cannabis settings. Established a reputation for dependability and hard work with over five years of experience. Maintained a positive attitude and thrived under pressure. Promoted a safe work environment and utilized advanced troubleshooting skills. Open to relocation and authorized to work in the US for any employer.

SUMMARY
Digital marketing and IT project management professional with over 10 years of experience in Turkey, specializing in large-scale web development, e-commerce platforms, and SEO optimization, enhanced by cutting-edge AI and automation expertise. Currently serving as IT Project Manager at UBC Digital, developing advanced web applications and comprehensive CRM systems for enterprise clients while managing an extensive portfolio of 25+ professional websites across diverse industries including e-commerce, real estate, pharmaceuticals, tourism, financial services, and corporate solutions. Previously managed comprehensive online store development projects for UBC HOME, successfully streamlining e-commerce operations and building integrated customer management systems. Expert in creating scalable digital ecosystems that span multiple business sectors, from trading platforms and real estate portals to pharmaceutical websites and investment platforms. Proven ability to leverage generative AI tools and automated workflows to enhance project efficiency, customer experience, and business growth through creative AI-powered strategies across web development, digital marketing, and system optimization. Led technical and marketing projects from planning to execution using AI automation tools, consistently delivering measurable results across multi-industry website portfolios. Expert in implementing generative AI for content creation, marketing automation, customer personalization, predictive analytics, and system optimization to maximize performance and ROI across diverse digital platforms. Fluent in Arabic, French, English, and Turkish, bringing a comprehensive skill set that combines advanced AI technology, large-scale technical project management expertise, multi-industry digital marketing insight, and leadership for impactful business growth.

CORE COMPETENCIES
Marketing Strategy & Management

  Comprehensive marketing strategy development and implementation
  Multi-channel campaign management (SEO, SEM, social media, email marketing)
  Brand identity development and management
  Market research and competitive analysis
  KPI development and performance reporting
  Budget management and ROI optimization

Digital Marketing Expertise

  Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  Social Media Marketing and Management
  Content Marketing Strategy
  Email Marketing Campaigns
  Paid Advertising (Google Ads, Social Media Ads)
  E-commerce Marketing Strategies

IT Project Management & Development

  Web Application Development and Maintenance
  CRM System Development and Implementation
  E-commerce Platform Development and Integration
  System Performance Optimization and Testing
  Technical Documentation and User Training
  Cross-functional Team Leadership and Coordination
  Software Development Life Cycle (SDLC) Management
  Quality Assurance and Debugging Processes

Technical Skills

  Website Design and Development (WordPress, Magento, Shopify)
  CRM Management (Zoho, Bitrix24)
  Analytics and Data Analysis
  HTML/CSS Development
  AI and Automation Implementation


Cultivated strong customer service communication and problem-solving skills by taking on increased responsibilities. Fostered collaboration within diverse teams and adapted swiftly to new environments. Aimed to advance career by embracing greater responsibilities and contributing to organizational success.

Banumathi

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M.Sc. - Computer Science

B.Sc. - Computer Science

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B.Sc. - Computer Science

M.Sc. - Computer Science

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