Bapi Dey
Marketing Manager
Summary
An astute professional with over 16 years of experience in business development and brand communications. Proven ability in creating & developing retail channels; experience in training with strong communication, problem-solving, teamwork, and technical skills; motivating teams with product information, schemes, & benefits for the customers to achieve the targets Managing the budget effectively across strategic investments in various channels, monitoring expenses, and optimizing the return on investment Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Manager Marketing North East
Pernod Ricard India Pvt. Ltd.
GUWAHATI
09.2022 - Current
- Manage a 4-member team providing daily leadership, mentorship and support to staff in North East States and serving as the marketing manager resource for comprehensive marketing needs from four market leaders and principals
- Spearhead the execution of marketing campaigns, includes retail communications and signage deployment, manpower at shop front, tracking dispatches, budget analyses, and business goal achievements
- Control budgets resources amongst campaigns & projects to achieve market share as per planned product campaigns to achieve target volumes
- Strategic plan for merchandise acquiring as per brands with a 360-degree marketing plan to enhance product connect and draw customers attention towards the brand
- Maximized performance by monitoring daily activities and mentoring team members.
- Produce ideas for promotional events or activities and organize them efficiently
- Input and maintain all regional activities in the firm-wide database recording key clients, opportunities and project lead to produce bi-weekly tracking reports for Regional Head.
- Develop and maintain relationship with customers and suppliers through account development.
- Accomplish multiple tasks within established timeframes.
- Develop and implement business strategies to achieve business goals and keep track of competition activities.
- Monitor and analyze business performance to identify areas of improvement and make necessary adjustments.
- Successfully manage budgets and allocate resources to maximize productivity and profitability.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Manage senior-level personnel working in marketing and sales capacities.
- Use industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Leverage data and analytics to make informed decisions and drive business improvements.
Manager Marketing North East
LG Electronics India Pvt. Ltd.
GUWAHATI
12.2018 - 01.2022
- Develop & implement strategic Sales & Marketing Plan to forecast & achieve corporate objectives
- Focus on Brand Shop business on day today basis & creating exclusive schemes & offers to achieve targets on monthly basis
- Review & analyze sales performance against all the channels & quote plans to determine effectiveness
- Sell-out analysis of promoters, category wise & initiate actions to maximise the output
- Analyzing latest marketing trends and tracking competitors' schemes & activities and implementing valuable inputs for fine tuning sales & marketing strategies
- Effectively control sales & marketing results & maintenance of designed budgets
- Managing the Marketing Communication and Brand visibility through ATL & BTL strategic activations & executions
- Social Media promotions of exclusive offers for Brand Shops and Category wise product offers for Key accounts
- Managing & focusing on developing and overseeing all aspects of the organizations marketing activations
- Channel wise promotions & communication of Finance Offers to Sales Team & Channel Partners
- Develop, supervise and improve procedures to design schemes & sales pitch as well as link entire marketing activities to support sell-out in the market
- Digital Promotions of LG Brand Shops & Key Accounts on timely basis to promote exclusive offers
- Regular market visit to check product placement, capture maximum display space & motivate promoter's and track competition activities
Sr. Manager Sales & Marketing (North East)
Gionee India Pvt. Ltd.
GUWAHATI
07.2016 - 12.2018
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Create an environment of interdepartmental coordination and team building for all sales processes to run business efficiently
- Responsible for Distribution hygiene & business expansion support to the partner
- Managing the sell-out team at shop floor and follow up a large team for the better coverage of retail channel
- Developing & supervising the display schemes at Key accounts & retail points
- Understanding stake-holder's feedback and inputs on regular intervals and get them resolved on priority basis
- Motivate team members and subordinates to exceptional performance
- Developing marketing strategy ideas to optimize target customers
- Accountable for designing & executing all the campaigns as well as manage the ATL & BTL planning and execute hi-impact, with relevant communication plans effective in the market & deliver a positive Top of Mind Association
- Developing Innovative, impactful elements with effective execution to ensure maximum output and to create Brand awareness
- Ensuring timely & relevant execution of marketing communication strategies, despite large geographical spread of North East market covering the Seven North East States with different socio / geographical challenges / sensitivities and different expectations from the Brand
- Maintaining strong working relationships with other departments including Key Accounts and Distribution Partners
- Taking full accountability for the brand positioning at retail points that includes – Signage, On-shop & In-shop element installations
Manager Marcom (West Bengal Circle)
Reliance Jio Infocom
Kolkata
09.2015 - 07.2016
- Managing the 360 degree roll-out Smartphone Launch “LYF” campaign of West Bengal Circle
- Planning & Execution of ATL & BTL activities of Smartphones launch campaign, as to derive the brand identity
- Developing the POP/POSM for the new range of Smartphones & Products
- Handling the Retail merchandising of POS/POP, Signage & Flange deployment at the dealer's/retailers point
- Supervising the direct workflow of marketing, advertising & public relations
- Designing & Organising the Distributors & Retailers conference at major towns of West Bengal
- Developing strategies for the brand alignment with the corporate plans and overall marketing plans
- Coordinate with Advertising & Research agencies as well as consultants to develop suitable brand initiatives to position the brand
- Responsible for launch planning at Institutions, Malls & Major markets of West Bengal
- Coordination with Sales & Marketing team for product conceptualisation, positioning, new product launch & development etc
- Monitoring and tracking the performance of brand based on specified criteria and sharing of competition activities to concerned departments.
Trade Marketing In-charge (West Bengal & North East)
Sony India Pvt. Ltd.
Kolkata
07.2010 - 09.2016
- Managing Consumer Audio Video Division (CAV)
- Managing the on ground Sales staff to float the day today schemes & supporting them for product placement at the retail channels
- Responsible for managing the promoter team at the Key retail accounts & Modern Trade to capture maximum share & increase the SKU at all retail points
- Supporting the Distributor partners to enhance SKU display at retail points & training the distributor sales staff for better placement & extraction of maximum business
- Time to time activations need to be conducted to support retail partners & increase the premium product sell-out at the outlets
- Promoters selection & conducting training for the sales staff on regular basis & motivating them with attractive incentive schemes to achieve their monthly targets
- Conceptualizing and executing sales promotional activities of products and on ground promotions, events, activations as a part of brand building activities
- Executing numerous 360 degree national & local campaigns including media planning, outdoor & retail merchandising for ATL & BTL communication
- Performing media planning and buying (BTL, ATL, Digital), channel visibility (MBC, Brand shops, Sub dealers) Campaign design and rollout (mass market and segmented), Channel partner events, PR and Internal communication
- Using Innovation interventions to create wow factor at market place (POS design, Outdoor innovation, Consumer engagement) and usage of PR to amplify messaging
- Handling team of Trade Marketing, Marketing Coordinators, Support Team and POP Ware House In-charge.
Sr. Executive Marketing (North East & North Bengal)
Dish TV India Ltd., Essel Group
Kolkata
06.2010 - 06.2012
- Responsible to develop direct sales prospects & develop new distribution channels to increase brand footprints & capture maximum share
- Develop & Implement strategic sales plans designed to meet business goals for clients for optimal customer service
- Create an environment of interdepartmental coordination and team building for all sales processes to run business efficiently
- Responsible for Distribution hygiene & business expansion support to the partner
- Managing the sell-out team at shop floor and follow up a large team for the better coverage of retail channel
- Developing & supervising the display schemes at Key accounts & retail points
- Understanding stake-holder's feedback and inputs on regular intervals and get them resolved on priority basis
- Motivate team members and subordinates to exceptional performance
- Developing marketing strategy ideas to optimize target customers
- Accountable for designing & executing all the campaigns as well as manage the ATL & BTL planning and execute hi-impact, with relevant communication plans effective in the market & deliver a positive Top of Mind Association
- Developing Innovative, impactful elements with effective execution to ensure maximum output and to create Brand awareness
- Ensuring timely & relevant execution of marketing communication strategies, despite large geographical spread of North East market covering the Seven North East States with different socio / geographical challenges / sensitivities and different expectations from the Brand
- Maintaining strong working relationships with other departments including Key Accounts and Distribution Partners
- Taking full accountability for the brand positioning at retail points that includes – Signage, On-shop & In-shop element installations
Circle Marketing Cordinator – Assam & North East Circle
Vodafone Essar Spacetel Ltd.,
GUWAHATI
11.2008 - 06.2010
- Allocating POP/POS elements for Assam & North East Circle
- Coordinating and supervising activities such as marketing related writing, layout, sales kit preparation and display arrangements
- Handling ATL & BTL activities along with providing regular reports and reviews of campaign metrics to marketing management
- Line Extension Conceptualization & Brand Management, Strategy & Communication
- Supervising Zonal Coordinators for reports on regular marketing activities and events.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Relationship Manager – North East
Motorola India Private Ltd., Mudramax Group
GUWAHATI
08.2006 - 10.2008
- Managing primary, secondary and tertiary sales in the area of control
- Administering branding and merchandising of the area i.e
- Working on the requirement and suitable execution of In-shop / On-shop, High End POS materials
- Working out all the BTL activities in the area along with analysing sales and stock auditing on regular basis
- Undertaking product training (Mobile Handsets) and development programme for the dealers and sales team
- Troubleshooting the service related issues with the service centre
- Implementing training sessions to sales team and dealers for motivation.
Education
MBA - Marketing Management & Finance
Adam Smith University of America
Guwahati 06.2014 - 09.2015
Bachelor's in Commerce - Accounts & Financials
K.C. Das Commerce College, Guwahati University
Guwahati 08.2003 - 09.2006
High School Diploma -
Nichols High School, Assam High Secondary Education Council
Guwahati 01.2000 - 06.2001
Skills
Excellent research, time management and problem resolution skills with exceptional focus, follow-through and coordination skillsundefined
Date Of Birth
07/03/1985
Linguistic Abilities
English (U.S), Hindi, Assamese and Bengali.
Father's Name
Mr. Niranjan Dey
Gender
Male
Hobbies
Traveling, Reading, Debates, Trainings, Music etc.
Strengths
Punctual, Optimistic, and Process Oriented.
Extramural Engagements
- Achieved position (Two times from 1997-1998) at State Science Exhibition.
- Represented Inter School Sports Competition for Athletics.
- Achieved position at Regional Sports Meet (1999).
Personal Information
Marital Status: Married
Accomplishments
· National Award Winner of Best Promoters Management All India in 2019.
· LG Water Purifier Sell-out achiever in the region Q2, 2021.
· Best Practise award All India in 2020, for participation in “Cherry Blossom Fest” Shillong, Meghalaya.
· Managing the 360 degree roll-out Smartphone Launch “LYF” campaign of West Bengal Circle.
· Planning & Execution of ATL & BTL activities of Smartphones launch campaign, as to derive the brand identity.
· Rated as the best Trade Marketing In-charge in the region for three years consecutively.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Manager Marketing North East
Pernod Ricard India Pvt. Ltd.
09.2022 - Current
Manager Marketing North East
LG Electronics India Pvt. Ltd.
12.2018 - 01.2022
Sr. Manager Sales & Marketing (North East)
Gionee India Pvt. Ltd.
07.2016 - 12.2018
Manager Marcom (West Bengal Circle)
Reliance Jio Infocom
09.2015 - 07.2016
MBA - Marketing Management & Finance
Adam Smith University of America
06.2014 - 09.2015
Trade Marketing In-charge (West Bengal & North East)
Sony India Pvt. Ltd.
07.2010 - 09.2016
Sr. Executive Marketing (North East & North Bengal)
Dish TV India Ltd., Essel Group
06.2010 - 06.2012
Circle Marketing Cordinator – Assam & North East Circle
Vodafone Essar Spacetel Ltd.,
11.2008 - 06.2010
Relationship Manager – North East
Motorola India Private Ltd., Mudramax Group
08.2006 - 10.2008
Bachelor's in Commerce - Accounts & Financials
K.C. Das Commerce College, Guwahati University
08.2003 - 09.2006
High School Diploma -
Nichols High School, Assam High Secondary Education Council
01.2000 - 06.2001
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