Bappaditya Das
Digital Marketing Analyst
Kolkata
Summary
Hi, I am Bappaditya Das. I have over 13+ years of experience in Digital Marketing and Ad sales with an excellent track record of expertise in internet marketing, advanced SEO, advanced on-page optimization, semantic search, competitor analysis, keyword research, , network and architecture analysis for SEO, advanced link building, social media, Conversion rate optimization (CRO) Good Knowledge of Search Engine Optimization.
• Flexible and versatile to adapt to any new environment and work on any project.
• Manage and maintain e-commerce website, ensuring product listings, descriptions, and images are accurate and engaging
• Experience with marketplaces like Amazon, Flipkart, Myntra, and other third-party sales channels.
• Good Knowledge of Search EngineOptimization.
• Working on Search Engine Optimization with sound knowledge of the On page & Off pageoptimization.
• Flexible and versatile to adapt to any new environment and work on anyproject.
• Possess excellent communication and interpersonal skills, agreeable personality, positive attitude, and Perseverance to undertake challengingjobs.
• Knowledge of Google Webmaster Tools andAnalytics.
• Good in Both On-page and Off-page Optimization (LinkBuilding).
• Knowledge of GoogleAd and Facebook Ad Campaign.
• Having good knowledge of competitoranalysis.
• Good in generating traffic via Social media promotion (Facebook, Twitter, Pinterest, Google+ and other Social media platforms).
• Knowing lead generation viathe internet.
• Understand new Google Updates and algorithms and work according toit.
• Understand the Client’s requirements and work according to theirrequirement.
• Keyword Analysis based on content and current market trends using Google Trends for Client Websites & channels..
Overview
13
13
years of professional experience
4
4
Certification
Work History
Digital Marketing Specialist
Gwambo Studios Pvt Ltd
12.2020 - Current
- Collaborate with the product and tech teams to drive initiatives for the best user experience, site architecture, and content, impacting rankings of category keywords in organic search results
- Develop link-building strategies, link architecture, and ensure spider friendliness of the website
- Manage tactical execution of organic search strategies, including regular site audits, comprehensive and complex keyword research, analysis, and portfolio management to identify and drive growth opportunities
- On-site content optimization; Ownership & reporting of key SEO performance metrics
- Perform keyword research and analysis from Google Adwords tool and other commonly used tools
- Update website content as needed
- Log file analysis and traffic reporting, and other topical trends in SEO
- Develop reports on organic metrics, and possess working knowledge of Google Analytics and other commonly used tools
- Manage and drive SEO reporting build, develop and present weekly updates to demonstrate the impact of the company's investment on senior management Compensation
- Google Adwords Campaign Setup and Management
- Plan and execute all digital marketing campaigns including SEO/ SEM, marketing database, email, and Social Media
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations on how to optimize them
- Increase organic traffic to the website
- Analyzing trends and making data-driven decisions
- To develop and manage the wider Paid Search team to an industry-leading standard
- Provide support for the team to develop accounts through the application of market insights, best practices, testing, and innovation
Digital Marketing Specialist
Web Gen Technologies
11.2018 - 10.2020
- On-Page Optimization: - Keyword research & analysis, Competitor Analysis, Meta tag, Meta title creation, Meta description creation, H1 - H6 Tag, Image alt tag etc
- Off-Page Optimization: - Directory submission, Social bookmarking, Classified add posting, Link Wheeling, Forum posting, Image sharing & PPT submission, Blog & Article submission, Blog commenting, PR submission
- Backlink generation, Business listing, RSS feed submission
- Social Media Optimization: - Facebook, Twitter, LinkedIn, Pinterest, Net vibes, Instagram, Flickr, Google+, Tumbler, etc
- PPC Campaigning: Setup Google Adwords campaigning, Bing ad campaigning also create social media Ad campaigning
- Content Writing: Writing blogs and Articles, Web content
- Change the website content as per client requirements
- Graphics designing: Design the social media post
Digital Marketing Specialist
MPS info services
01.2014 - 01.2018
- On-Page Optimization: - Keyword research & analysis, Competitor Analysis, Meta tag, Meta title creation, Meta description creation, H1 - H6 Tag, Image alt tag etc
- Off-Page Optimization: - Directory submission, Social bookmarking, Classified add posting, Link Wheeling, Forum posting, Image sharing & PPT submission, Blog & Article submission, Blog commenting, PR submission
- Backlink generation, Business listing, RSS feed submission
- Social Media Optimization: - Facebook, Twitter, LinkedIn, Pinterest, Net vibes, Instagram, Flickr, Google+, Tumbler, etc
- PPC Campaigning: Setup Google Adwords campaigning, Bing ad campaigning also create social media Ad campaigning
- Content Writing: Writing blogs and Articles, Web content
- Change the website content as per client requirements
- Graphics designing: Design the social media post
Advertising Sales Executive
MD Advertising Agency
02.2008 - 05.2014
- Persuading clients to buy advertising space or time
- Finding out who controls the advertising budget in target organizations and contacting them
- Explaining the benefits of your medium, using statistics on readership or viewing figures
- Offering a price and negotiating around it
- Closing the deal and recording the details
- Organize pipeline and revenue projections for management
- Assist with the creation of partner pitches and internal presentations and reports
- Naturally hard-working and inquisitive, with a passion and drive to overachieve
- Manage approval and closure of partnerships by liaising between invested internal teams
- Own and manage specific categories and/or agency relationships
- Research, develop and present compelling and customized sales proposals and pitches
- Develop prospective clients and increase business opportunities through various routes to market
Education
MBA - Digital Marketing
IIBM
Chennai, India02-2019
Skills
- Salesforce CRM
- Report preparation
- Detail-oriented
- Campaign planning
- Graphic design
- Keyword research
- Strategic planning
- Google adwords
- Competitor analysis
Certification
- Google Ad (2020-2021)
- Google Analytics (2020-2021)
- SEO certification course (2014)
- Web Designing Course (2019-2020)
Languages
English
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Software
Google Analytics
Google Tag Manager
Adobe Photoshop
Adobe Illustrator
HTML
CSS
Java Script
Timeline
Digital Marketing Specialist
Gwambo Studios Pvt Ltd
12.2020 - Current
Digital Marketing Specialist
Web Gen Technologies
11.2018 - 10.2020
Digital Marketing Specialist
MPS info services
01.2014 - 01.2018
Advertising Sales Executive
MD Advertising Agency
02.2008 - 05.2014
MBA - Digital Marketing
IIBM
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