Bappaditya Jana
1.5+ YRS EXP
Bangalore, Karnataka
Summary
Performance-oriented Business Development Representative offering an exceptional record of achievement over a 1.5-year career in marketing, sales, and operations. Tenacious manager with a strategic and analytical approach to solving problems, bringing in partners, customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Business Development Associate
Urban Company
Bangalore
04.2022 - Current
- Spearheaded the entire screening process of the walk-ins and designed the menu planning concept in Personal Chefs Category
- Involved in building quality of the Personal Chef Category and worked on projects such as "New-Pro Handholding" and "Partner Success"
- Improved referral penetration to 60% (previously under 20%) which in turn revamped Bangalore City's TOF by the means of flawless partner expectations and positive dialogue for SPA Category
- On-boarded 90+ Partners to the platform also boosting onboarding targets of sub-categories of SPA-MFM(Ayurveda)
- Sustained In-training drop-off % under 80% (previously 50%)
- Enhanced Functional 2.0 Coverage to 36% (previously 4%) for the SPA Category and 50% for MFM Category which was previously 34%
- Launched and executed the Subscription Model of Urban Company for SPA-MFM category-Bangalore and achieved 78% adoption in the first month and sustained 75% adoption subsequently in the SPA Category and 80% adoption in the first month for MFM Category
- Accomplished 75% adoption of Auto-Replenishment Order for MFM Category
- Established Rebooking Adoption for Bangalore City at 41% for MFM Category and 38% for the SPA Category
- Kicked off Winter Adoption for Bangalore City 21% adoption in SPA and 24% adoption in the MFM category in the very first week
Social Media Marketing
Aashman Foundation
Haryana
09.2021 - 12.2021
- Distributed food and cloths toward widow and children
- Identified effective promotional methods and negotiated media through meticulous market research
- Increased user base by promoting brand awareness and launching key marketing efforts
Marketing & Sales Intern
IFORTIS Worldwide
Chennai
08.2021 - 09.2021
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Represented the brand and influenced the candidates for participating in various events
- Planned marketing initiatives and leveraged referral networks to promote business development
- Conducted research to analyze customers' behavior, preferences and purchasing habits
Education
MBA - Marketing And Digital Transformation
Presidency University
Bangalore 07.2020 - 03.2022
Bachelor of Science - Zoology(HONS)
Vidyasagar University
Kolkata 05.2014 - 04.2017
Skills
Microsoft Excel
Problem-Solving
Teamwork and Collaboration
Critical Thinking
SQL
Power BI
Certification
Introduction to Personal Branding-University of Virginia
Hobbies
- Gardening
- Travelling
- Charity Volunteering
Timeline
Business Development Associate
Urban Company
04.2022 - Current
Social Media Marketing
Aashman Foundation
09.2021 - 12.2021
Marketing & Sales Intern
IFORTIS Worldwide
08.2021 - 09.2021
MBA - Marketing And Digital Transformation
Presidency University
07.2020 - 03.2022
Bachelor of Science - Zoology(HONS)
Vidyasagar University
05.2014 - 04.2017