Bappaditya Jana
1.5+ YRS EXP
Bangalore, Karnataka
Summary
Performance-oriented Business Development Representative offering an exceptional record of achievement over a 1.5-year career in marketing, sales, and operations. Tenacious manager with a strategic and analytical approach to solving problems, bringing in partners, customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Business Development Associate
Urban Company
Bangalore
04.2022 - Current
- Spearheaded the entire screening process of the walk-ins and designed the menu planning concept in Personal Chefs Category
- Involved in building quality of the Personal Chef Category and worked on projects such as "New-Pro Handholding" and "Partner Success"
- Improved referral penetration to 60% (previously under 20%) which in turn revamped Bangalore City's TOF by the means of flawless partner expectations and positive dialogue for SPA Category
- On-boarded 90+ Partners to the platform also boosting onboarding targets of sub-categories of SPA-MFM(Ayurveda)
- Sustained In-training drop-off % under 80% (previously 50%)
- Enhanced Functional 2.0 Coverage to 36% (previously 4%) for the SPA Category and 50% for MFM Category which was previously 34%
- Launched and executed the Subscription Model of Urban Company for SPA-MFM category-Bangalore and achieved 78% adoption in the first month and sustained 75% adoption subsequently in the SPA Category and 80% adoption in the first month for MFM Category
- Accomplished 75% adoption of Auto-Replenishment Order for MFM Category
- Established Rebooking Adoption for Bangalore City at 41% for MFM Category and 38% for the SPA Category
- Kicked off Winter Adoption for Bangalore City 21% adoption in SPA and 24% adoption in the MFM category in the very first week
Social Media Marketing
Aashman Foundation
Haryana
09.2021 - 12.2021
- Distributed food and cloths toward widow and children
- Identified effective promotional methods and negotiated media through meticulous market research
- Increased user base by promoting brand awareness and launching key marketing efforts
Marketing & Sales Intern
IFORTIS Worldwide
Chennai
08.2021 - 09.2021
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Represented the brand and influenced the candidates for participating in various events
- Planned marketing initiatives and leveraged referral networks to promote business development
- Conducted research to analyze customers' behavior, preferences and purchasing habits
Education
MBA - Marketing And Digital Transformation
Presidency University
Bangalore 07.2020 - 03.2022
Bachelor of Science - Zoology(HONS)
Vidyasagar University
Kolkata 05.2014 - 04.2017
Skills
Microsoft Excel
Certification
Introduction to Personal Branding-University of Virginia
Hobbies
- Gardening
- Travelling
- Charity Volunteering
Timeline
Business Development Associate
Urban Company
04.2022 - Current
Social Media Marketing
Aashman Foundation
09.2021 - 12.2021
Marketing & Sales Intern
IFORTIS Worldwide
08.2021 - 09.2021
MBA - Marketing And Digital Transformation
Presidency University
07.2020 - 03.2022
Bachelor of Science - Zoology(HONS)
Vidyasagar University
05.2014 - 04.2017
Similar Profiles
Krishna Yadav SKrishna Yadav S
Sr. Electrician at Urban CompanySr. Electrician at Urban Company
RAHUL ISRANIRAHUL ISRANI
Senior Product Manager at Urban CompanySenior Product Manager at Urban Company
Nitin KumarNitin Kumar
EPC Trainer at urban companyEPC Trainer at urban company