SQL, Hive Queries
Barakathullah R
Data Analyst
Bangalore
Summary
Motivated and results-driven Data Analyst with proven track record in data analytics and process mapping. Identifies business needs and develops valuable solutions to improve accuracy and process optimization. Drives business success with recommendations based on data findings. Experience in working on domains like External marketing, Digital advertising.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Data Analyst- Josh Ads
Verse Innovation Pvt Ltd
Bangalore
2021.04 - Current
- Handling all kinds of JOSH Ads-data requirements and created a G-sheet Dashboard for FAQ
- Analyzing the gap between the ad-ops and ads-tech team to give them proper insights using the past data
- Extracted and interpreted data patterns to translate findings into actionable outcomes.
- Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users.
- Providing support to Ads-tech-team to find issues for on-boarded campaigns and performance
- Produce strategic insights with a service level of consistent quality to partners and stakeholders, including Executives, Product, Marketing, Sales, etc
- Utilized data visualization tools to effectively communicate business insights.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Knowledge Transfer for new joiners to various teams like the Business, and Strategy Team
Data Analyst - Dailyhunt Ads-tech
Verse Innovation Pvt Ltd
Bangalore
2017.04 - 2021.03
- Provided analytical support to Dailyhunt AdTech team, sales team & Ad-ops team with critical data insights
- Worked on user behavior prediction on various genres to improve ads performance, optimizing the click-through rate, etc
- Collaborated with business-unit leaders to identify and prioritize problems.
- Created and maintained customized interactive reports, data sources for performance tracking of different business actions
- Analyzed transactions to build logical business intelligence model for real-time reporting needs.
- Statistical & demographic analysis of Ads data to find out customer click patterns, identifying genre and interest from data
- Updating about the new corrections in the data part and also in the launch of the new tools
- Upheld security and confidentiality of documents and data within area of responsibility.
Associate Quality Engineer- BuyT
Verse Innovation Pvt Ltd
Bangalore
2015.08 - 2017.03
- Involved in all types of manual testing efforts from test planning to test-case documentation
- Involved in Smoke, Functional and Regression Testing in every test cycle
- Exposure of Exploratory Testing, Adhoc Testing and Compatibility Testing on various different platforms such as Android, iOS and web
- Tools and techniques used: Manual Testing, SQL
CRO- Relationship Officer
Hinduja Global Solution
Bangalore
2014.01 - 2015.04
- Retained and grew portfolio of relationships by performing proactive, mobile and value-adding partnership role.
- Monitored, followed-up and escalated cases to meet customer response commitments.
- Liaised with clients by phone, email and text messaging to meet client needs and define expectations.
- Utilized CRM applications for recording and tracking client interactions.
Education
Master of Science - Computer Application
Anna University- VEC
Chennnai 2010.08 - 2013.07
Bachelor of Science - Computer Science And Programming
Periyar University - JASC
2007.07 - 2010.06
Skills
Data visualizations
Software
MongoDB
Kibana, Superset, Tableau
Python
MS-Excel
Timeline
Data Analyst- Josh Ads
Verse Innovation Pvt Ltd
2021.04 - Current
Data Analyst - Dailyhunt Ads-tech
Verse Innovation Pvt Ltd
2017.04 - 2021.03
Associate Quality Engineer- BuyT
Verse Innovation Pvt Ltd
2015.08 - 2017.03
CRO- Relationship Officer
Hinduja Global Solution
2014.01 - 2015.04
Master of Science - Computer Application
Anna University- VEC
2010.08 - 2013.07
Bachelor of Science - Computer Science And Programming
Periyar University - JASC
2007.07 - 2010.06
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