Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Barasha Medhi

Summary

Seasoned Product Marketer with 5+ years of experience in B2B SaaS, specializing in Go-to-Market strategies and product positioning for technical audiences. Adept at translating complex technical concepts into clear, compelling product messaging that resonates with technical audiences and decision-makers. Proven track record of collaborating cross-functionally with product, sales, and engineering teams to drive successful product launches and marketing campaigns.

Overview

6
6
years of professional experience

Work History

APMM (Assistant Product Marketing Manager)

Vantage Circle
Guwahati
06.2023 - Current
  • Owned the Go-to-Market (GTM) strategies and adoption for three major feature launches for Vantage Rewards-Budget Automation, Profile Badging, and Vantage Recognition Cards
  • Developed sales enablement materials (brochures, pitch decks, elevator pitches, buyer guides, case studies, video scripts) and competitive assets (battle cards, competitor SWOT analysis, win-loss stories) for the sales, CX, and PX teams
  • Partnered with the Product team to build, launch, and market new features and enhancements- where I delivered BRDs, PRDs, data sheets, product release notes, and user-adoption materials (such as site tours, tooltips, help documentation, and hotspots)
  • Led the go-to-market strategy for Vantage Pulse, including product collaterals, product positioning & messaging, landing page wireframing, copywriting, and execution across all marketing channels
  • Drove a 50% win rate on enterprise-grade RFPs by creating targeted, technical pre-sales materials that addressed key decision-makers' concerns.

Content Marketing Manager

Vantage Circle
Guwahati
10.2018 - 05.2023
  • Designed a content strategy that increased the company's blog organic MAU by 4,336%, from 4,616 to over 2 million in four years
  • Strategized and designed SEO-driven content, created funnel-based content calendars, conducted keyword research, implemented on-page SEO, and monitored performance with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console
  • Managed a team of 6-8 in Content Marketing for four years, serving as editor, primary manager, and POC
  • Created award-winning content that contributed to Vantage Circle receiving prestigious awards such as Brandon Hall and Baker's Dozen.

Education

B.Tech - Computer Science

GIMT Guwahati
Assam, India
08.2018

Skills

  • Go-to-Market (GTM) Strategy
  • Product Positioning
  • Product Messaging
  • Sales Enablement
  • Battlecards
  • Product Launches
  • Competitor Analysis
  • Market Research
  • User Personas
  • User Interviews
  • Win-loss Analysis
  • Content Marketing
  • Content Strategy
  • Product Differentiation
  • Competitive Analysis
  • Search Engine Optimization (SEO)
  • Case Studies & Whitepapers
  • Business Requirement Documents (BRDs)
  • Product Requirement Documents (PRDs)
  • Lead Generation Campaigns
  • Brand Awareness
  • Pre-Sales
  • Technical Writing
  • Technical Communication
  • Materials Copywriting
  • Data Sheets
  • CMS
  • Google Search Console
  • Ahrefs
  • SEMrush
  • Cross-functional Collaboration
  • Agile

Accomplishments

Best in-house content/brand Studio by India Digital Enabler Award powered by Entrepreneur India 2023

Timeline

APMM (Assistant Product Marketing Manager)

Vantage Circle
06.2023 - Current

Content Marketing Manager

Vantage Circle
10.2018 - 05.2023

B.Tech - Computer Science

GIMT Guwahati

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Barasha Medhi