Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
BARSHA RANI HOTA

BARSHA RANI HOTA

Mumbai

Summary

Sales and marketing professional with over nine years of experience in managing B2B eCommerce, key accounts, customer marketing, and business. Playing a vital role in the development, management, growth, and retention of accounts across various industries. Service-centric leader dedicated to fueling revenues, enhancing client experience, and achieving top brand loyalty. Highly adept at performing in high-pressure and deadline-driven environments, driving the full sales lifecycle with a focus on brand recall.

Overview

9
9
years of professional experience

Work History

Senior Manager, B2B E-Commerce

L'Oreal India
Mumbai
06.2025 - Current
  • Designing and implementing the GTM strategy for B2B platform launch in India
  • Managed project timelines, ensuring adherence to budgets and schedules.
  • Led cross-functional teams to develop and implement strategic initiatives.
  • Analyzed market trends to inform strategic decision-making processes.
  • Developed training programs to enhance staff skills and performance.
  • Established key performance indicators to monitor project effectiveness and progress.
  • Coordinated with internal departments to ensure the successful execution of projects according to timeline and budget constraints.
  • Created detailed reports on project progress for senior management review.
  • Analyzed customer feedback to implement strategies enhancing user experience.
  • Resolved customer complaints regarding sales and service.
  • Supported sales team members to drive growth and development.
  • Facilitated regular team meetings to promote communication and collaboration.

National Key Account Manager

Loreal
Mumbai
12.2021 - 06.2025
  • Designed JUBPs, promotions, and activations for key accounts by engaging internal stakeholders.
  • Led strategy for channel management program to optimize commercial budget usage.
  • Advised management on market trends and competition to establish business goals.
  • Collaborated with National Sales Manager on data analysis and stakeholder presentations.
  • Onboarded clients for digital campaigns and hyperlocal activations.
  • Enhanced sales through regular account reviews and customized marketing priorities.

Key Account Manager

Diageo
Mumbai
10.2020 - 12.2021
  • Leveraged strategic planning to onboard trend-leading key accounts.
  • Ensured the upgrading of premium products through relationship building, and acquired an understanding of customer needs through JUBP.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and implement relevant calls to action.
  • Ensured that IOP is achieved while focusing on city strategy in alignment with TTL and BTL budget for the region.
  • Liaised with Sales, Marketing, and management teams to develop solutions to increase market share as part of the Diageo Innovators Program.
  • Devised sales strategies to increase the width of distribution, shelf space, product positioning, consumer awareness, trial, conversion, and user acquisition by focusing on various touchpoints.

Luxury Customer Marketing Manager

Diageo
Bangalore
01.2019 - 09.2020
  • Developed strategies to improve and maximize trade investments ROI by conducting promotional analysis and validating through M&E.
  • Collaborated with the merchandising team on creating differentiated in-store experiences through unique merchandising and GOP/GWP opportunities.
  • Helped develop experiential schemes, programs, and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
  • Built and strengthened strategic relationships with vendors, media agencies, influencers, and leading partners.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Conducted trials and tests of marketing channels, such as paid marketing, social media, and fresh content creation.

Corporate Sales Manager

HDFC Life
Bangalore
06.2016 - 01.2019
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase the client base.
  • Grew retail sales volume in the assigned territory by 130% through strategic budgeting and product promotion.
  • Coached employees in successful selling methods, and encouraged cross-selling to drive revenue.
  • Organized promotional events and interacted with the community to increase sales volume.
  • Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
  • Increase regional market share by 15% within six months.
  • Identified, hired, and trained highly qualified staff by teaching best practices, procedures, and sales strategies.

Education

MBA - Marketing & Operations, Finance & System

Bhubaneswar
Bhubaneswar
03.2016

B.Tech - Information Technology

Bhubaneswar
Bhubaneswar
05.2014

Skills

  • Stakeholder engagement
  • Customer marketing
  • Project management
  • Go-to-market strategy
  • Stakeholder engagement
  • Customer marketing
  • Project management
  • Go-to-market strategy

Languages

English, Hindi, Odia

Timeline

Senior Manager, B2B E-Commerce

L'Oreal India
06.2025 - Current

National Key Account Manager

Loreal
12.2021 - 06.2025

Key Account Manager

Diageo
10.2020 - 12.2021

Luxury Customer Marketing Manager

Diageo
01.2019 - 09.2020

Corporate Sales Manager

HDFC Life
06.2016 - 01.2019

MBA - Marketing & Operations, Finance & System

Bhubaneswar

B.Tech - Information Technology

Bhubaneswar

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BARSHA RANI HOTA