BASAB MUKHOPADHYAY

Leading the Data Science team of 4 & collaborating with DA & DE teams

• Client project delivery in CLTV, MMM, MAM
• Client handling, Delivery Management & Product Development

Lead team of 5+ Data Scientists, Data Engineers & Analysts. Played an Instrumental role building Data Science & Analytics CoE. Introduced cloud hosted automated machine learning solutions to update the existing manual decision making processes

• Built Product Recommendation to Dealers, which resulted in 90% increase in diversification Sales
• Stock Out Prediction – 16% reduction in Plant downtime
• Field Marketing Strategy Optimization – 12% increase in Scans
• Intelligent Route Planning Strategy – 26% save in WFM

Lead the portfolio wide Risk strategy transformation and PD/EAD/LGD modelling. Orchestrated cross geographic & functional teams to implement strategy & technology solutions

• Contact Strategy Transformation – 1.1% increase in Payments in a $5B portfolio
• Authorization Strategy Tuning – 0.8% Reduction in NCL
• POS-CLI – Deployed an instant CLI system on the POS-swipe
• Forecasting for Acquisition & Forbearance programs for US cards

Lead a team of Database Developers to build a Datamart for the upcoming generation of analysts to access clean and real time data for analysis

• Built first set of risk algorithms for the collections team
• Predictive Modelling for Delinquency Prediction (Logistic Regression)
• Risk Segmentation with Decision Tree (SAS E-Miner)
• Budgeting (Forecasting) for Bad Debt Provisioning
• Awarded BIU Champion - built analytics data mart (vendor developers)

Worked across Strategy, Market Research, Operation & Marketing as fresh MBA graduate

• Engaged in to Marketing Strategy & Strategic Partnership with Sales & Operations
• Product Development & Marketing Mix proposal
• Segmenting & Targeting with Conjoint Analysis

• Joined as a trainee in data engineering, moved to the modelling team for the fortune 500 Pharma companies
• ETL: Data Engineering & Modelling with Informatica MDM for the pharma companies
• Structural equation model for dealer performance improvement & Net Performance Score automation