Summary
Overview
Work History
Education
Skills
Timeline
Generic
BASANTH VARSHA

BASANTH VARSHA

Hyderabad

Summary

Accomplished marketing professional with over 5 years of expertise in devising and executing highly successful affiliate marketing campaigns, driving substantial revenue growth; proven track record in Affiliate Marketing, Marketing Operations, and performance-driven strategies. Demonstrated proficiency in marketing operations, optimizing processes; with expertise in developing partnerships with affiliate networks, publishers, and influencers to expand brand reach and drive customer acquisition.

Strategic thinker with a focus on data-driven decision-making, leveraging analytics to identify trends, optimize campaigns, and maximize ROI. Experienced in navigating tracking platforms such as Hasoffers, Cake, Everflow, Twyne, and Trello.

Proven ability to analyze market trends, competitor landscapes, and consumer behavior to inform strategic marketing plans and capitalize on emerging opportunities. Strong project management skills, successfully overseeing end-to-end campaign lifecycles from ideation to execution and performance analysis.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

6
6
years of professional experience

Work History

Media Operations Coordinator

Launch Potato
05.2022 - 09.2023
  • Spearheaded campaign operations, excelling in setup, tracking, delivery, and debugging, demonstrating expertise in internal tracking systems and adeptly interpreting advertisers' vendor documentation.

Digital Business Analyst

Madera Digital
07.2021 - 12.2021
  • Orchestrated day-to-day campaign management across various platforms for CPA, CPL, and CPC offers, consistently achieving a daily revenue of approximately $300 from clients.

Media Sales Manager

Adcanopus Digital Media Pvt. Ltd
12.2020 - 04.2021
  • Spearheaded the identification, approach, and onboarding of digital advertising agencies and direct advertisers across diverse verticals, demonstrating a strategic focus on expanding the client portfolio.

Media Sales Manager

Way2Online
01.2020 - 11.2020
  • Developed and maintained robust relationships with direct clients, digital ad agencies, and ad networks, contributing to the business development of the entire US e-mail marketing department.

Assistant Sales Manager

Way2Online
04.2018 - 12.2019
  • Played a pivotal role in developing and maintaining relationships with direct clients, digital ad agencies, and ad networks, contributing significantly to the business development of the entire US e-mail marketing department.

Sales Management Trainee

Way2Online
01.2018 - 03.2018
  • Conducted in-depth research on Affiliate Marketing, acquiring valuable insights into industry trends, competitor strategies, and emerging opportunities.

Education

PGDM (Marketing and HR) -

ICBM-School of Business Excellence

BCom -

Siddhartha Degree College, Osmania University

Skills

  • Affiliate Marketing
  • Marketing Operations
  • Partnership Development
  • Revenue Growth Strategies
  • Campaign Optimization
  • ROI Analysis
  • Influencer Marketing
  • Analytics and Trend Analysis
  • Market Research
  • Competitor Analysis
  • Performance Marketing
  • Project Management
  • Digital Marketing
  • Lead Generation
  • Content Marketing
  • SEO and SEM

Timeline

Media Operations Coordinator

Launch Potato
05.2022 - 09.2023

Digital Business Analyst

Madera Digital
07.2021 - 12.2021

Media Sales Manager

Adcanopus Digital Media Pvt. Ltd
12.2020 - 04.2021

Media Sales Manager

Way2Online
01.2020 - 11.2020

Assistant Sales Manager

Way2Online
04.2018 - 12.2019

Sales Management Trainee

Way2Online
01.2018 - 03.2018

PGDM (Marketing and HR) -

ICBM-School of Business Excellence

BCom -

Siddhartha Degree College, Osmania University
BASANTH VARSHA