Basavaraj Gaddigal
Digital Marketeer
Davanagere
Summary
Results-driven marketing professional with a robust academic foundation and hands-on experience in business and digital marketing. Holding a Ph.D. in Sustainability Management and Practices, I am poised to leverage my extensive knowledge and recent certifications to excel in roles focused on digital marketing strategy, SEO, and campaign management. Committed to driving growth and innovation in a dynamic digital environment.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Research Intern
Bosch India Pvt Limited
03.2013
- Assisted in marketing research projects, focusing on data collection and analysis.
Active Assistance in Family Business
11.2020 - Current
- Actively involved in the branding, sales, and operational activities of the family’s agri retail business and petrol bunk
- Implemented marketing strategies to enhance brand presence and drive sales growth
- Managed day-to-day operations, including customer engagement, inventory management, and promotional activities.
Assistant Professor
Kirloskar Institute of Management
01.2019 - 01.2020
- Taught courses on marketing management and strategic planning, integrating digital marketing concepts into the curriculum.
Brand Attribute Study for Philips TV
Phillips
06.2012 - 10.2012
Associated with Marketing Team of PE Electronics Limited for the project on Brand Attribute Study for Philips TV. October 2012
Education
Ph.D. in Sustainability Management and Practices -
Karnataka University
03.2014 - 04.2019
M.B.A. in Marketing - undefined
B.M. Srinivas College of Engineering
06.2013 -
B.Sc. in Computer Science - undefined
J.S.S. College
01.2011 -
Skills
Digital Marketing Strategy: Expertise in crafting and executing comprehensive digital marketing plans, including SEO, SEM, and social media strategies
SEO and SEM: Proficient in using AI tools for SEO, optimizing web content, and leveraging search engine marketing to improve online visibility
Marketing Tools: Experienced with various digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools
Marketing Leadership: Strong leadership skills with a focus on leading marketing teams and managing complex campaigns effectively
Data Analysis: Advanced skills in analyzing marketing data and metrics to drive decision-making and strategy refinement
Certification
Leading a Marketing Team
Accomplishments
Co-founder, Association for Community Empowerment (ACE): Spearheaded initiatives in digital marketing to promote healthcare development and social integration for underprivileged communities.
Personal Information
Hobbies: Music, Reading, Camping, Long Drives, Swimming
Researchpublications
Published articles in prestigious journals focusing on digital marketing, sustainability management, and related fields.
Languages
English
Hindi
Kannada
Telugu
Marathi
Disclaimer
I, Basavaraj Gaddigal, hereby declare that all the information provided above is true and correct to the best of my knowledge and belief.
Timeline
Active Assistance in Family Business
11.2020 - Current
Assistant Professor
Kirloskar Institute of Management
01.2019 - 01.2020
Ph.D. in Sustainability Management and Practices -
Karnataka University
03.2014 - 04.2019
M.B.A. in Marketing - undefined
B.M. Srinivas College of Engineering
06.2013 -
Research Intern
Bosch India Pvt Limited
03.2013
Brand Attribute Study for Philips TV
Phillips
06.2012 - 10.2012
B.Sc. in Computer Science - undefined
J.S.S. College
01.2011 -