BASAVARAJ S S
Bengaluru
Summary
Experienced user experience designer with a strong background in designing scalable and user-centric digital products. Skilled in leading projects from research to execution, optimizing workflows, and enhancing customer engagement through intuitive design solutions. Proficient in design systems, user research, and interaction design, with a focus on creating seamless experiences for large-scale applications.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior UI/UX Designer
Hexad GmbH
06.2024 - Current
- Defined the overall UX strategy, ensuring design solutions align with user needs and business objectives, leading to a 35% improvement in event engagement.
- Lead UX Designer for the VFL Wolfsburg app, responsible for optimizing the entire event management ecosystem, impacting over 500,000 users.
- Designed and implemented a scalable design system to unify UI components across different projects.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Conducted UX research, gathering insights from over 1,000 user surveys and usability tests, improving feature adoption by 30%.
Senior UI/UX Designer
Victoria's Secret & PINK
01.2023 - 06.2024
- Redesigned the loyalty program enrollment process, increasing enrollment rates from 2% to 45%.
- Revamped the credit card and loyalty program landing pages, boosting conversion rates from 4% to 33%.
- Applied data-driven UX strategies, incorporating A/B testing and user research to optimize visuals and messaging.
- Developed high-fidelity prototypes and interactive wireframes to enhance stakeholder communication.
- Ensured brand consistency across digital platforms by creating and implementing comprehensive style guides.
UI/UX Designer
Definitive Healthcare
03.2022 - 01.2023
- Developed Design for Healthcare Analytics Platform: Developed the design of a customized analytics platform tailored for the healthcare sector, catering to professionals such as doctors, lab technicians, sales personnel, and other key stakeholders.
- Real-Time Data Visualization: Designed intuitive interfaces that deliver real-time updates on hospitals, new medications, and patient data, providing healthcare professionals with the critical information needed to analyze current medical trends.
- Supporting Medical Advancements: Helped to the launch of new drugs by designing user-friendly tools that enhance sales efforts for hospitals and laboratories.
- Platform Design Focus: Focused on crafting a modern, user-centric design for the new platform, ensuring a seamless user experience.
Visual Designer
Codewave Technologies
05.2021 - 03.2022
- Lead Design Projects: Lead the design process for major product initiatives, from concept development to final execution, ensuring alignment with business goals and user needs.
- Design Systems & Guidelines: Contributed to and evolved the design system, ensuring consistency across all digital touchpoints and enabling scalability across different platforms.
- Data-Driven Design: Utilize analytics and user feedback to inform design decisions, ensuring that design solutions are both user-friendly and effective in achieving business goals.
Product Support
Truecaller
06.2019 - 07.2021
- Developed comprehensive product support plans for smooth launch, growth, and maturity stages.
- Proactively identified opportunities for process improvement within the L2 Product Support team, resulting in increased efficiency and effectiveness over time.
- Reduced customer complaints by providing timely and effective product support to clients.
Quality Control Engineer
Deluxe Entertainment Services Group Inc
11.2017 - 07.2019
Technical Support Engineer
Convergys
01.2017 - 11.2017
- Mentored junior members of the team on best practices in issue resolution techniques.
- Supported global customers across diverse industries while adapting quickly to evolving technologies.
- Collaborated with cross-functional teams to develop solutions for recurring technical problems.
Education
UI/ UX Integrated Study - Design And Visual Communications
Design Boat School
12-2022
Bachelors of Engineering - Electronics And Communications Engineering
SVIT
05-2016
Skills
- User Research & Analysis
- Visual Design
- Usability Testing
- Design Thinking
- Responsive and Adaptive Design
- Interaction design
- Information Architecture
- Collaboration & Communication
- UX Research
- Adobe Xd
- Adobe Photoshop
- Sketch
- Framer
- AI tools
- Miro
- Wireframing and prototype design
- Usability testing
- Design systems
- Adobe creative suite
Certification
- Google UX Certification
Timeline
Senior UI/UX Designer
Hexad GmbH
06.2024 - Current
Senior UI/UX Designer
Victoria's Secret & PINK
01.2023 - 06.2024
UI/UX Designer
Definitive Healthcare
03.2022 - 01.2023
Visual Designer
Codewave Technologies
05.2021 - 03.2022
Product Support
Truecaller
06.2019 - 07.2021
Quality Control Engineer
Deluxe Entertainment Services Group Inc
11.2017 - 07.2019
Technical Support Engineer
Convergys
01.2017 - 11.2017
Bachelors of Engineering - Electronics And Communications Engineering
SVIT
- Google UX Certification
UI/ UX Integrated Study - Design And Visual Communications
Design Boat School
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