Basharat Hussain Shah
Jammu & Kashmir
Summary
Results-driven Sales and Franchise Development professional with 14 years of experience in channel sales and distribution management. As Area Franchise Manager, led franchise development and premium product growth across Jammu & Kashmir. Previously managed multi-crore portfolios and large sales teams at ITC Limited, expanding distribution in challenging regions like Kashmir Valley and Ladakh while building strong dealer ecosystems for sustained revenue growth.
Overview
14
14
years of professional experience
Work History
Area Franchise Manager
Birla Opus Paints
Jammu & Kashmir
12.2025 - Current
- Lead franchise channel development by mapping towns into clusters and identifying high-potential dealers for franchise conversion.
- Built and maintained pipeline of potential franchise partners, collaborating with sales team to align targets.
- Drove dealer-led painting services, enhancing lead-to-conversion ratios through targeted initiatives.
- Monitor Retail Excellence Score (RES) across franchise stores ensuring compliance with hygiene, branding, and POS billing standards.
- Coordinate franchise store launches, upgrades, and initial operational setup.
- Monitored performance of new franchise stores during initial six months, implementing corrective measures to ensure operational success.
- Train dealer staff on company systems, sales conversions, upselling, and customer engagement.
- Support premium product and designer finish sales through colour consulting, in-store promotion, and visual merchandising.
Area Executive / Senior Area Executive
ITC Limited
Jammu & Kashmir
11.2011 - 08.2025
- Oversaw ₹49+ crore monthly turnover for cigarette and consumer product portfolios, ensuring profitability and market presence.
- Led sales structure including 6 Sales Officers, 42 Dealer Salesmen, 20 Team Leaders, and 8 Merchandisers.
- Expanded distribution network into remote markets including Gurez, Uri, Leh, and Kargil, enhancing product accessibility and brand visibility.
- Managed institutional business for J&K region including Police Canteens, CRPF Canteens, Shrine Boards, and Railways.
- Executed distributor partnership initiatives, resulting in increased partner engagement and boosted sales growth.
- Handled PCP Urban operations worth ₹1.7 crore turnover including merchandising and loyalty programs.
Education
MBA - Marketing & HR
Jammu University
Jammu06-2011
BBA - Business Administration
HNBGU University
Dehradun06-2009
Skills
- Franchise Network Development
- Channel Sales & Distribution Strategy
- Dealer & Distributor Management
- Key Account & Institutional Sales
- Business Development
- Territory Expansion & Market Penetration
- Retail Store Performance Optimization
- Trade Marketing & Visual Merchandising
- Team Leadership & Capability Building
Digital And Sales Tools
- MS Excel & Sales Reporting
- Distributor Management Systems
- Market Data Analysis
- Sales Forecasting
- SAP
- CRM
Languages
- Hindi
- Urdu
- Kashmiri
- English
Personal Information
Date of Birth: 04/24/87
Place: Srinagar, Jammu and Kashmir
Timeline
Area Franchise Manager
Birla Opus Paints
12.2025 - Current
Area Executive / Senior Area Executive
ITC Limited
11.2011 - 08.2025
MBA - Marketing & HR
Jammu University
BBA - Business Administration
HNBGU University