Basil K Mathai

• Led and managed a diverse team of 30 associates, comprising B2B, B2C, and marketing divisions.
• Developed and executed comprehensive sales strategies resulting in consistent B2C sales growth.
• Conducted product demonstrations and provided sales team training to ensure effective engagement and closure.
• Collaborate with cross-functional teams to develop and implement marketing campaigns that align with business goals and objectives.
• Manage and optimize digital marketing channels, including social media, email, and search engine marketing, to drive traffic and conversions.
• Oversee the creation of marketing collateral, including brochures, presentations, and videos, to support sales and marketing efforts.
• Monitor and report on the performance of marketing campaigns, using data-driven insights to make informed decisions and optimize results.

Achievements

Collaborated with marketing to develop targeted lead generation campaigns.

• Yielded over 2 lakh leads from school campaigns and 20,000+ leads from mall campaigns across Kerala.
• Recognized as the best marketing manager for achieving outstanding conversion rates.
• Executed highly effective digital marketing initiatives. Achieved a remarkable 60% conversion rate from social media platforms.
• Generated a revenue of 50 crore +, leading to selection for an international trip.
  

• Conducted successful product demonstrations to potential customers, highlighting the value of Byju's Products.
• Employed persuasive sales techniques to convert interested prospects into satisfied customers, leading to significant growth in B2C sales.
• Collaborated with marketing and sales teams to optimize lead generation strategies and improve the sales funnel.
• Developed and executed innovative sales strategies, consistently meeting or surpassing sales targets.
• Played a pivotal role in expanding BYJU'S B2C business through impactful sales presentations and a thorough understanding of customer requirements.