Summary
Overview
Work history
Education
Skills
Timeline
Generic
BASIL VARGHESE

BASIL VARGHESE

Kochi,Kerala

Summary

Digital Marketing Professional with over a decade of experience in leading and executing global campaign strategies across various industries including Healthcare, Finance, Software and Aviation. Developed and implemented digital marketing campaigns, strategies, and initiatives to drive lead generation, customer engagement, and brand awareness, leveraging the full spectrum of marketing technologies.

Overview

12
12
years of professional experience

Work history

Web Marketing Consultant

Multiple Clients
04.2024 - Current
  • Web marketing management of different clients, including IT, Education, and Finance.
  • Streamlined internal processes, enhancing productivity levels within the team.
  • Implemented SEO techniques, improving search engine rankings.
  • Liaised with third-party vendors, ensuring the timely delivery of marketing materials.
  • Led cross-functional teams to execute successful marketing projects.
  • Lead the management of paid advertising campaigns across multiple platforms such as Google Ads and Facebook Ads.

INDEPENDENT CONSULTANT

Eddy Pump Corporation
11.2023 - 03.2024
  • Utilizing Adobe Analytics and Google Analytics to generate reports that provide valuable insights into brand's digital performance
  • Analyzed websites/Apps and generated detailed insights to better understand users and traffic. Created accurate reports with strong data visualizations and clear, actionable solutions to drive website traffic, conversions, and brand awareness
  • Implemented, debugged and fixed Google Analytics tracking issues across all websites and mobile apps to increase accuracy of data collection
  • Digital marketing management and review digital marketing activities such as SEO, Paid Ads and Marketing KPIs

SENIOR LEAD

Experion Technologies
Kakkanad, Kochi, KL
04.2022 - 06.2023
  • Developed and enhanced comprehensive marketing strategies, including digital, content, email, and social media marketing, to drive engagement and growth
  • Revamped company website to improve SEO parameters, increasing organic traffic flow by 25% in initial phase
  • Managed implementation and tracking of digital marketing initiatives using Google Analytics, leading to more insightful analysis and reporting of campaign performance metrics
  • Collaborated with external vendors on digital marketing projects, including website landing pages and third-party campaigns
  • Utilized wide range of digital marketing tools, including Google Ads, LinkedIn Ads, and other B2B platforms, for effective lead generation

MANAGER - DIGITAL MEDIA PLANNING

Geojit Financial
Padivattom, Kochi, KL
06.2018 - 10.2021
  • Managed and executed digital marketing initiatives using tools like Adobe Campaign, Adobe Target, Hootsuite, Microsoft Dynamics CRM, CMS platforms, Semrush, and other relevant systems
  • Managed the process for capturing and tracking online activity from various websites and mobile apps using Google Analytics and Adobe Analytics, delivering actionable recommendations to improve and optimize customer experience across all platforms
  • Implemented and managed digital media campaigns with annual budget exceeding 6 crore Indian Rupees
  • Analyzed marketing campaign effectiveness through Power BI/Excel visualizations, and adjusted strategies based on insights, current market trends and platform analytics

DIGITAL MARKETING SPECIALIST

ISDC Global
Kakkanad, Kochi, KL
10.2017 - 06.2018
  • Spearheaded digital media strategy for ISDC Global and its verticals
  • Designed, built, and maintained robust social media presence
  • Planned and executed all Web, SEO, SEM, Email, Social Media, and Display Advertising Campaigns
  • Evaluated emerging technologies for their potential impact on marketing strategies
  • Collaborated effectively with agencies and vendor partners to achieve marketing objectives

DIGITAL MARKETING SPECIALIST

Singnet Software
Kakkanad, Kochi, KL
07.2016 - 09.2017
  • Managed digital strategy, marketing campaigns, market research, and presentations
  • Developed social and political digital marketing strategies
  • Managed Google Ads and social media ad campaigns for e-commerce platforms
  • Created and executed email marketing campaigns for diverse clients
  • Planned and implemented full spectrum of SEO activities

WEB ANALYTICS AND RESEARCH ENGINEER

Mepits Infotech Pvt. Ltd
Vytilla, Kochi, KL
06.2013 - 07.2016
  • Conducted research on current technology trends to generate project ideas aligned with latest innovations
  • Implemented up-to-date SEO techniques to optimize projects and tutorials for improved search engine rankings
  • Managed Google Ads and social media ad campaigns effectively
  • Leading e-commerce product management
  • Designed embedded systems
  • Implemented SEO strategies including link building and keyword research for e-commerce websites
  • Implemented updates on websites in response to Google algorithm changes

Education

Bachelor of Technology (B.Tech) - Electronics And Communication Engineering

Mar Baselios Institute of Technology And Science
Nellimattom, Kerala, India
2013

Higher Secondary Certification - Science (Physics, Chemistry, Mathematics)

Mar Basil Higher Secondary School
Kothamangalam, Kerala, India
2009

Secondary School Leaving Certification -

Santom Public School
Kerala, India
2007

Skills

  • Project Management
  • Marketing Analytics
  • Google Analytics
  • Adobe Analytics
  • Google Ads
  • Adobe Campaign
  • Search Engine Marketing
  • Google Tag Manager
  • Social Media Ads
  • Search Engine Optimization
  • Strategic Research and Planning
  • Competitor Analysis
  • Marketing Automation
  • Content Marketing
  • LinkedIn Campaign Manager
  • SEO and SEM tools such as Semrush,
    Keyword Density and Planner tools,
    Moz SEO tools, Crazy Egg, Lighthouse,
    DeepCrawl etc
  • Basic knowledge of HTML, CSS, Web
    Design, WordPress and MySQL
  • Microsoft Office & Teams, Adobe
    Photoshop, Dreamweaver, Premiere
    Pro, Power BI

Timeline

Web Marketing Consultant

Multiple Clients
04.2024 - Current

INDEPENDENT CONSULTANT

Eddy Pump Corporation
11.2023 - 03.2024

SENIOR LEAD

Experion Technologies
04.2022 - 06.2023

MANAGER - DIGITAL MEDIA PLANNING

Geojit Financial
06.2018 - 10.2021

DIGITAL MARKETING SPECIALIST

ISDC Global
10.2017 - 06.2018

DIGITAL MARKETING SPECIALIST

Singnet Software
07.2016 - 09.2017

WEB ANALYTICS AND RESEARCH ENGINEER

Mepits Infotech Pvt. Ltd
06.2013 - 07.2016

Bachelor of Technology (B.Tech) - Electronics And Communication Engineering

Mar Baselios Institute of Technology And Science

Higher Secondary Certification - Science (Physics, Chemistry, Mathematics)

Mar Basil Higher Secondary School

Secondary School Leaving Certification -

Santom Public School

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BASIL VARGHESE