Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Timeline
Generic

Basisth Narayan Jha

Director Marketing
Mumbai,India

Summary

Director -Marketing, “A very creative, adaptable and results orientated. I possess excellent communication skills to inspire, build and lead strong Marketing teams” of Agri. / Horticulture products. Have also worked in the position of Economist and Executive Director-i/c with the international organization in Jakarta, Indonesia with the UN -ESCAP body towards economic development of the PEPPER (spices) among the producing countries of Brazil, India, Indonesia, Malaysia, Sri-Lanka, Vietnam, Papua New Guinea as member countries. Further economic analysis of the progressive and potential for economic growth in “Pepper” prevalent in Cambodia, Philippines, Thailand, Madagascar, Nigeria, Ethiopia, Ecuador, China and other producing countries for enhancement of the livelihood of their farmers through enhancement of produce /yields of the commodity to meet the growing demands globally. Study of demand and supply in the global scenario and assessing the future supply and demand scenario. Detailed analysis for price stabilization and forecasting of future prices. Worked also with the “Forward Market Commission”, now merged with the “SEBI”-Department of Economic Affairs, as Deputy-Director-Finance ,worked in the policy division, instrumental in handling various aspects of contracts launching for forward trading in Commodities, monitoring, surveillance, development & regulations of the National exchanges, Viz; MCX, NCDEX, NMCE, ICEX etc.

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

51
51
years of professional experience
10
10
years of post-secondary education
11
11
Certificates

Work History

Director of Marketing

Commodity Board
Kochi, INDIA
08.2000 - Current
  • Marketing towards exports development, trade policy and putting in place relevant regulatory measures
  • Implementing schemes for infrastructure, quality, branding, packaging, exhibition and trade
  • Instrumental in achieving the predetermined goals related to Spices exports and development towards increase in business turnover of the industry by more than 10 to 15% annually
  • Fairs participation for business development in “Spices” in the global market
  • Overseeing the activities of office administration, accounts and Marketing
  • Update on Market intelligence related to demand, supplies, consumption pattern, prevailing and price forecasting of spices in the global market context
  • Controlling and maintaining quality standards of commodity as per country requirements
  • Facilitating in the process of enhancing the industry capacity to go hi-tech and upgradation of infrastructure to meet the global quality standards and markets demand.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.

ECONOMIST

International Pepper Community, UNESCAP
Jakarta, Indonesia
02.2015 - 02.2020
  • With an inter-governmental body of International Pepper Community, the (UN-ESCAP) organization
  • It has the Pepper producing countries as its member, i.e
  • Brazil, India, Indonesia, Malaysia, Sri-Lanka, Vietnam, Papua New Guinea & Philippines
  • Other producing countries like Cambodia, Nigeria, Ethiopia, Madagascar, China, Micronesia, Ecuador etc
  • Are the non-member Pepper producing countries
  • Effectively coordinating with the producing and major consuming countries for compilations of Pepper data’s and analyzing the same for the economic benefits of the stake holders and trades
  • Have made various presentations on Global Economy of Peppers, prepared standard cost of production of Pepper for global producing countries and common format for Pepper Crop Survey in the producing countries towards forecasting of Pepper production and effect on futures price movements of Pepper in the international market
  • Regularly publishing weekly Pepper bulletin, Monthly Market Review, Annual Pepper Statistical Book, Focus on Pepper etc
  • By regularly in coordination with the international organization and member countries
  • 3
  • Translated economic evidence-based findings into comprehensible narrative to communicate policy and project development.
  • Conducted broad‐based economic research and prepared articles, digests and reports for management, specialty publications and clients.
  • Generated, analyzed and reported data to forecast market trends and explain economic phenomena.
  • Worked effectively to influence key players across private and public sectors.
  • Analyzed factors that affected economic growth and leveraged information.
  • Liaised with analysts to strengthen evidence base, raise value awareness and gain positive reputation about content accuracy.
  • Developed market, economic and sector analysis to inform business strategy.
  • Studied economic and statistical data in [Area of expertise].
  • Conducted direct survey with target individuals and reviewed market data.

Deputy Director Marketing

Commodity Board, Ministry of Commerce and Industry,
Delhi and Mumbai , INDIA
10.2011 - 02.2015
  • Marketing)” Overall management of a SBU- Regional office performance, Administration, Accounts, International business/Marketing, Liaisons with various Government departments, Ministries, Embassies etc
  • Business delegates from abroad, attending meetings with the chambers like FIEO, FICCI, CII PHD and other promotion bodies of exports and Imports
  • Attending to various meeting , conference, seminars of CODEX, WTO, IIP, business
  • Have been able to successfully implement infrastructure, hi-tech, upgradation of technology for processing unit and other promotion and export development schemes
  • Have set-up Spices Park towards common facilities provided to the processing unit for expansion and growth of export development program in India
  • Set up of QEL towards international quality standards/ safe foods
  • Management institutes etc
  • Managing Quality evaluation laboratory (QEL) which has credibility of maintaining state of the art, global standard
  • Forward Market Commission”, Ministry of Consumer affairs food and public distribution
  • Carried out day-to-day duties accurately and efficiently.
  • Collaborated with team members to achieve target results.
  • Used coordination and planning skills to achieve results according to schedule.
  • Identified issues, analyzed information and provided solutions to problems.
  • Developed and maintained courteous and effective working relationships.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.

Deputy Director Finance /Economist

Government of India
Mumbai, INDIA
05.2007 - 10.2011
  • Finance and Accounts” in the division of Market trade and development
  • Regulatory, suggestions for policies improvement, sanctioning approvals, business contracts design for proper functioning of the futures market in Commodities exchanges, traded across 24 Commodities Exchanges (National and Regional commodity Exchanges) in the states of INDIA
  • Have carried out in-depth, commodity analysis towards its feasibility before launching trading in the exchanges, so that it helps in proper price discovery and price risk management
  • Various commodities of Agriculture, Bullion, Crude Oil, Metals were launched.
  • Translated economic evidence-based findings into comprehensible narrative to communicate policy and project development.
  • Generated, analyzed and reported data to forecast market trends and explain economic phenomena.
  • Supported thought-leadership topics to facilitate dialogue with policymakers and shape outcomes.
  • Developed and refined forecasts for areas affecting [Type] market.

Assistant Director Marketing / Liaison Officer

Spices Board
New Delhi /Mumbai, India
08.2000 - 06.2007
  • Markets under my control: Delhi, U.P, .M.P., Bihar, Jharkhand, U.K, Punjab ,Haryana ,Jammu & Kashmir, H.P.& Rajasthan, for promotion and development of Export markets.
  • Carried out day-to-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Resolved problems, improved operations and provided exceptional service.
  • Improved operations through consistent hard work and dedication.
  • Prepared variety of different written communications, reports and documents.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Delivered services to customer locations within specific timeframes.
  • For getting the work done through the various departments of the Ministries of Govt
  • Of India, New Delhi and other offices of UN and
  • Embassies
  • Participated and organized the International trade fair BIOFACH-Organic Products Expo in the WASHINGTON D.C.,U.S.A.,
  • Implemented Financial schemes of Govt
  • Of India for the development of Export markets
  • Organized and participated in various international and national meetings, conference and B2B participation
  • Efficiently worked as Liaison officer and SBU incharge
  • Maintained knowledge of latest requirements and support strategies.
  • Increased program outreach by building strong relationships with educators and community.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.

Asst. Manager

BELL CERAMICS LTD
, Maharashtra
12.1998 - 06.2000
  • Sales”, as Branch In charge of Nagpur and Vidharva Region in the state of Maharashtra
  • Achievement of Sales Target/ Revenue Collection
  • C&F / Subordinate Management
  • Inventories/ Stock, Account Management
  • Market Development and Sales Promotional
  • Activities
  • Expansion of client base comprising of Dealers, Architects, Interior-Designers, Builders/ Contractors, Institutions, Projects Sales for higher turnover achievements

Senior Sales Executive

KITPLY INDUSTRIES LTD
Mumbai
04.1995 - 11.1998
  • Marketing/Selling Consumer durable Goods of Kitply range of products
  • Effectively Managing Dealers Network, Projects, Institutions, Architects &
  • Interior- Designers and expansion of market 7

Assistant Branch Executive

STP LTD, Turner Morrison Ltd. Group
Bombay
03.1993 - 04.1995
  • Marketing / selling consumer Durables & Building materials of waterproofing and other Bituminous products and services of laying Mastic Asphalt of Bridges and flyovers
  • Effectively managed large Dealers network, Institutions & Industrial sales
  • Participating and organizing business promotions and exhibitions

Officer

VAM ORGANIC CHEMICALS LTD
Bombay
08.1991 - 03.1993
  • Marketing / Selling “VAMICOL” range of adhesives in the assigned territory of Maharashtra in Mumbai, Navi-Mumbai and Thane
  • Effectively managed Achieved sales target through Dealers and projects sales
  • Participations in Exhibitions and business promotion activities.

Education

Master of Arts - Economics

University of Mumbai
Mumbai
04.2020 - 04.2022

MBA - Marketing

University of Bihar
06.1989 - 05.1991

Bachelor of Arts - Economics

University of Mumbai
Mumbai
06.1985 - 05.1988

XII AISSCE - Science PCMB

Central School
Mumbai
06.1983 - 05.1985

X AISSE - General

Central School
Kochi
06.1982 - 05.1983

Skills

Key decision making

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Accomplishments

  • Study of “Future Market Price” and its impact in the agriculture commodities market with reference to spices like Coriander, Cumin, Cardamom and Black Pepper
  • Project undertaken for the establishment of “Spices Park” in India in the various states of Uttar- Pradesh for Mint, Madhya- Pradesh for seed spices, Chili and Garlic, Rajasthan for seed spices, Garlic etc
  • And establishment of quality evaluation laboratories in Mumbai and Gujarat towards meeting the global quality standards and providing common infrastructure facilities by facilitating backward and forward linkages in the supply chain management
  • Project study on variable prices of Pepper in the international market and factors affecting in the value chain
  • Mumbai / South East Asia
  • Functional Area
  • Marketing, Exports, Business Development and Economist
  • Name of Employer
  • Spices, International Pepper Com., (UN-ESCAP), Future Market Com
  • Present Industry Type
  • SPICES / HERBS/ CONDIMENTS/ COMMODITY

Certification

Professional Training/Certificates

Affiliations

IIFT, NEW DELHI Participation in the CODEX Alimentarius Commission, Ministry of Health, Govt. of India. international conference in New Delhi, Training of the Futures Commodity market in the year, May 2007. U.S.COMMODITY FUTURES TRADING COMMISSION, Washington professional symposium for freight traders and investors in Freight Derivatives IMAREX Asia Pte. Ltd, Singapore in the year 2008 Basic Derivatives Certificate Bombay Stock Exchange Ltd in the year 2008 HRD Certificate Ministry of finance and accounts, Govt. of India, year 2008 Certificate of Surveillance, Risk Management & Securities Settlement BSE Ltd in year 2008 Hindi Rajya Bahasa presentation, at Dalhousie; H.P in the month of Oct.2008 Ministry of HRD, Government of India RTI Act, training by Institute of Government Accounts & Finance, Regional Training center Ministry of Finance, Govt. of India in Dec.2008. Certificate course in Finance Management Bombay Stock Exchange (BSE Ltd.), Mumbai, September 2009 International Symposium and Training Program on Regulation of Derivatives Products, Markets and Financial Intermediaries for International Market Authorities at Chicago, Illinois from Oct.18-23, 2009. U.S .Commodity Futures Trading Commission, at the Federal Reserve Bank of USA, Chicago. (Won a Prize of appreciation amongst representatives of various countries from Europe, USA, Canada, Asia and other countries for best amongst question/answer session) Countries visited for the Export promotion and Business Development of agriculture, Spices and processed food products. Washington, New York, Chicago- U.S.A , Singapore, Sarawak-Malaysia, Panama-Central America , Indonesia(Jakarta,Kalimantan, Banka-Balitung, Lampung,Bandung, Bogor,Jawa etc. Islands), China, Ethiopia-Africa, Rasal- Khaima, Dubai, Sharjah- U.A.E. etc. I have expertise in PEPPER spices in global marketing / production / price and economic analysis. Attended meeting of SAFTA and ISLFTA in Colombo towards agreements on trade issues. Attended Annual Session of IPC-UN-ESCAP in Putrajaya, Malaysia and made presentations on country papers and Pepper in global perspectives.

Timeline

Master of Arts - Economics

University of Mumbai
04.2020 - 04.2022

ECONOMIST

International Pepper Community, UNESCAP
02.2015 - 02.2020

Deputy Director Marketing

Commodity Board, Ministry of Commerce and Industry,
10.2011 - 02.2015

Deputy Director Finance /Economist

Government of India
05.2007 - 10.2011

Director of Marketing

Commodity Board
08.2000 - Current

Assistant Director Marketing / Liaison Officer

Spices Board
08.2000 - 06.2007

Asst. Manager

BELL CERAMICS LTD
12.1998 - 06.2000

Senior Sales Executive

KITPLY INDUSTRIES LTD
04.1995 - 11.1998

Assistant Branch Executive

STP LTD, Turner Morrison Ltd. Group
03.1993 - 04.1995

Officer

VAM ORGANIC CHEMICALS LTD
08.1991 - 03.1993

MBA - Marketing

University of Bihar
06.1989 - 05.1991

Bachelor of Arts - Economics

University of Mumbai
06.1985 - 05.1988

XII AISSCE - Science PCMB

Central School
06.1983 - 05.1985

X AISSE - General

Central School
06.1982 - 05.1983
Basisth Narayan JhaDirector Marketing