ERP
BASUDEO KUNDAN
Business Lead - GeM Business, Cyber Security, IT Sales (SMBs & Partner Ecosystem)
New Delhi,DL
Summary
Dynamic and results-driven professional with 14+ years of progressive leadership experience in Operations, Retail Management, Business Development, and Corporate Sales. Currently leading Cyber Security Business (GeM & Corporate Sales) with expertise in SMB segment, SI partner ecosystem, and enterprise account management. Strong techno-commercial acumen with proven ability to drive revenue growth, manage P&L, build strategic partnerships, and scale business operations. Blending business leadership with techno-functional expertise to drive Cyber Security and IT solution growth.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Business Lead
AVOSYS TECHNOLOGY PVT. LTD.
08.2025 - Current
- Leading Cyber Security business with ownership of GeM and corporate sales vertical
- Driving Cyber Security solutions portfolio (endpoint, network, cloud)
- Managing SI partner ecosystem and expanding channel network
- Handling enterprise & SMB accounts with focus on growth and retention
- Driving complete sales cycle: lead → proposal → closure
- Owning P&L, forecasting, and profitability targets
- Building OEM alliances and executing GTM strategies
- Aligning teams across sales, pre-sales & technical for execution
- Driving upsell, cross-sell, and renewal strategies
Sr. Operations Manager
CHEMIST BOX PVT. LTD.
11.2024 - 07.2025
- Managed end-to-end operations including supply chain & store operations
- Improved efficiency through process optimization and cost control
- Handled vendor management, procurement & logistics
- Implemented SOPs and compliance frameworks
- Monitored KPIs and drove performance improvements
- Led cross-functional teams and enhanced productivity
- Ensured high customer satisfaction and service quality
- Supported business expansion and operational setup
Area Sales Manager – Bihar & Jharkhand
PEPE JEANS INDIA LTD.
03.2023 - 10.2024
- Managed 14 stores & 2 distributors
- Achieved topline & bottom-line targets
- Ensured SOP compliance and EBITDA growth
- Led training, KPI tracking & performance improvement
- Drove retail expansion and marketing execution
Cluster Manager – NE Odisha & Bihar
CITY KART STORES PVT. LTD.
02.2019 - 02.2023
- Managed 16 stores with full operational control
- Delivered profitability and operational excellence
- Led team development and KPI tracking
- Planned store expansion and marketing initiatives
Senior Store Manager
NYSAA RETAIL PVT. LTD.
09.2018 - 02.2019
- Managed multi-store operations and revenue targets
- Ensured SOP adherence and inventory control
Store Manager
V-MART RETAIL LTD.
01.2016 - 08.2018
- Achieved sales & profitability targets
- Managed team, audits, and store operations
Assistant Store Manager
MADURA FASHION & LIFESTYLE (Aditya Birla Group)
12.2011 - 04.2015
- Supported store operations, sales & customer engagement
- Ensured compliance and merchandising standards
Education
Bachelor of Commerce (B.Com) - Commerce
CCS University
MeerutIntermediate - Commerce
BSEB
PatnaMatriculation - undefined
BSEB
PatnaSkills
MS Excel, Word, PowerPoint, Outlook
SAP / ERP Systems / Retail MIS
Strong Leadership & Decision Making
Strategic Thinking & Execution
Operations management
Innovation management
Teamwork
Teamwork and collaboration
Time management
Problem-solving abilities
Problem-solving
Accomplishments
- Built and scaled Cyber Security business vertical with SI partner ecosystem
- Strengthened GeM business pipeline and government sales opportunities
- Delivered consistent revenue growth and profitability improvement
- Managed multi-location operations and large teams with strong performance outcomes
- Improved operational efficiency through SOPs and governance frameworks
- Enhanced customer retention via structured account management
- Supervised team of 300 staff members.
Software
SAP
Genesis
Outlook
Timeline
Business Lead
AVOSYS TECHNOLOGY PVT. LTD.
08.2025 - Current
Sr. Operations Manager
CHEMIST BOX PVT. LTD.
11.2024 - 07.2025
Area Sales Manager – Bihar & Jharkhand
PEPE JEANS INDIA LTD.
03.2023 - 10.2024
Cluster Manager – NE Odisha & Bihar
CITY KART STORES PVT. LTD.
02.2019 - 02.2023
Senior Store Manager
NYSAA RETAIL PVT. LTD.
09.2018 - 02.2019
Store Manager
V-MART RETAIL LTD.
01.2016 - 08.2018
Assistant Store Manager
MADURA FASHION & LIFESTYLE (Aditya Birla Group)
12.2011 - 04.2015
Intermediate - Commerce
BSEB
Matriculation - undefined
BSEB
Bachelor of Commerce (B.Com) - Commerce
CCS University
CORE COMPETENCIES
- Cyber Security Business & IT Solution Sales
- GeM Business & Government Tendering
- P&L Management & Revenue Growth
- SI Partner & Channel Development
- Enterprise & SMB Account Management
- Business Operations & Process Optimization
- GTM Strategy & Market Expansion
- Team Leadership & Performance Management
- Customer Success & Retention Strategy
TECHNO-FUNCTIONAL EXPERTISE
- Cyber Security Solutions (Endpoint, Network & Cloud – Business Level Understanding)
- IT Solution Selling & Enterprise Sales
- Bid Management, RFP & Proposal Handling
- SLA Management & Service Delivery Governance
- Partner Enablement & Channel Growth Strategy
- Customer Lifecycle Management (Acquisition to Renewal)