Basudev Ghosh
Kolkata
Summary
Dynamic sales leader with extensive experience at Britannia Industries Ltd, excelling in territory expansion and revenue forecasting. Proven track record in enhancing distributor relations and driving market strategies, resulting in significant sales growth. Adept at customer engagement and team management, consistently achieving targets through innovative approaches.
Overview
2026
2026
years of professional experience
Work History
Ast Manager Sales (AMS)
BRITANNIA INDUSTRIES LTD
03.2006 - Current
- Handling Coastal & central of Orissa including 8 District with 8 direct reportee (2 Sr ASE + 6 ASE) and 8 indirect reportee.
- Value Handling 20cr with 56 Urban Distributors and 12 Super Stockist.
Sales Officer
BRITANNIA INDUSTRIES LTD
W.Bengal South 24Pgs District
06.2015 - 10.2017
- Handling W.Bengal South 24Pgs District (JUNE 2015 to Oct 2017)
- Handling W.Bengal South & North 24Pgs District (JUNE 2014 to JUNE 2015)
- Handling coastal belt of Orissa – Gamjam Dist, Kandhamal Dist, Gajapati Dist, Puri Dist, Cuttack Dist, Khurda Dist, Nayagargh Dist, (JAN 2011 to MAY 2014)
- To achieve pre-determined Primary & Secondary Sales targets.
- Assigning and finalizing targets to Distributors designated territory.
- To increase sales in my territory by extending coverage and appointing new distributors.
- Responsible for preparing market strategies & schemes to counter the competitor's activity in the territory.
- Regular arrangement of advertising material and other promotion activity.
- All claims follow-up till it is settled by the distributors and the company.
- Monthly follow-up with distributors for investment required.
Rural Territory Sales Incharge
BRITANNIA INDUSTRIES LTD
Meghalaya
12.2009 - 01.2011
- Handling Meghalaya and part of NE i.e Barak valley (Dec 2009 to Jan 2011)
Territory sales Incharge
BRITANNIA INDUSTRIES LTD
Guwahati
02.2006 - 10.2007
- Handling Guwahati (FEB 2006 to Oct 2007)
- Handling Hoogly Dist and South Bengal (Nov 2007 to Nov 2009)
- Responsible for Primary & Secondary Sales.
- Maintain the weekly sales review
- Control on Merchandising.
- Insure the new launch for respected product
- Give the Competitive feedback.
- Innovation for better results.
- Focus on activity to achieve the target
- Maintain the monthly closing report
PSM
BRITANNIA INDUSTRIES LTD
Central Bihar (Patna & surrounding)
06.1998 - 03.2006
- Handling Central Bihar (Patna & surrounding) North Bihar –Darbhanga & Madhubani District
Sales Executive
BPL INDIA Ltd.
- 05.1998
- To increase sales in my territory by extending coverage and appointing new distributors
- Implementing Trade Schemes and Strategies, Developing and Maintaining distributers and retailers Network.
- Assigning and finalizing targets for Distributor and Retailers in designated territory
- Stockiest sales tracking.
- Regular arrangement of advertising material and other promotion activities.
- Focus on brand distribution.
Education
Bachelor of Commerce -
Ranchi University
01.1993
Skills
- Sales management
- Market strategy
- Distributor relations
- Revenue forecasting
- Territory expansion
- Customer engagement
Languages
Hindi, English, Bengali
Timeline
Sales Officer
BRITANNIA INDUSTRIES LTD
06.2015 - 10.2017
Rural Territory Sales Incharge
BRITANNIA INDUSTRIES LTD
12.2009 - 01.2011
Ast Manager Sales (AMS)
BRITANNIA INDUSTRIES LTD
03.2006 - Current
Territory sales Incharge
BRITANNIA INDUSTRIES LTD
02.2006 - 10.2007
PSM
BRITANNIA INDUSTRIES LTD
06.1998 - 03.2006
Sales Executive
BPL INDIA Ltd.
- 05.1998
Bachelor of Commerce -
Ranchi University
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