Bathrinath Chandrasekaran
Marketing Operations Analyst
Bengaluru,KA
Summary
Experienced and analytical professional with expertise in data management, and data visualization. Proficient in using Excel, Sheets, Tableau, along with a curious mindset that fuels a passion for learning new skills, such as Python and SQL.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Pipeline Analyst
6Sense
06.2022 - Current
- Developed and implemented flow automation to capture the correct campaign on opportunities, building an attribution model to share ROI with the right campaign
- Worked closely with the tech team to create and update logic for new fields in Salesforce
- Built event-specific dashboards to provide insights and monitor performance
- Spearheaded the design and development of bespoke sales dashboards that yielded a significant uptick in conversion rates
- Conducted in-depth analysis of Account Executives' (AEs) performance metrics, enabling informed business decisions on hiring and resource allocation
- Utilized advanced data analytics techniques to evaluate and optimize campaign channels, furnishing actionable insights and recommendations to senior leadership for revenue growth acceleration
- Generated and presented mission-critical insights to sales leaders that informed key business decisions and catalysed sales performance improvements
Marketing Operations Analyst
Freshworks
06.2019 - 05.2022
- Conducted thorough monthly analysis of customer acquisition data, resulting in a remarkable 70% reduction in costs
- Played an instrumental role in contributing 12% of leads towards overall growth and success of the marketing department
- Leveraged predictive analytics to forecast marketing trends based on previous data, leading to a significant increase in marketing-qualified leads from 30% to 55%
- Oversaw cost estimation and resource allocation, generating comparative analysis of operating programs by evaluating costs relative to services rendered
- Produced comprehensive documentation outlining research findings to be utilized by project managers and other marketing personnel in making informed decisions about future plans
Business Development Intern
Freshworks
07.2018 - 12.2018
- Spearheaded the identification of optimal tools to gather potential partner details, such as competitor analysis, data scraping, and evaluation of tech forums
- Formulated a comprehensive on-boarding plan and tracking of an email campaign which led to 50 new ISV partners
- Organized a hackathon and partner meet-up at Freshworks' first user conference in October 2018 which generated 30 RSVPs and contributed 25 new apps and 15 partner booths increasing visibility of Freshworks
- Drove a remarkable 42% increase in the total number of apps on the Freshworks marketplace, expanding from 350 to 500 within a six-month period
- Recruited 10 solution partners to engage in reselling and service-related activities
Education
PG Program - Data Science and Business Analytics
Greatlakes
01.2021 - 02.2022
BITS-PILANI, Hyderabad Campus
01-2019
Skills
Data management
Analytical thinking
Data visualization
Excel
Documentation and reporting
Workflow Analysis
Data processing
Certification
Greatlakes, 01/21, 02/22, PG Program in Data Science and Business Analytics
Timeline
Pipeline Analyst
6Sense
06.2022 - Current
PG Program - Data Science and Business Analytics
Greatlakes
01.2021 - 02.2022
Marketing Operations Analyst
Freshworks
06.2019 - 05.2022
Business Development Intern
Freshworks
07.2018 - 12.2018
BITS-PILANI, Hyderabad Campus