Innovative E-commerce Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in vendor, catalog, campaign & overall brand management Detail-oriented, attentive and decisive leader.
Hi, I’m
Bathula Meghana
Category Manager
Hyderabad
Summary
Overview
9
years of professional experience
5
years of post-secondary education
3
Languages
Work History
DistacartHyderabad
Category Manager
03.2022 - Current
Job overview
- Fostered positive work atmosphere by acting and communicating collaboratively with the Vendors.
- Working closely with different Stakeholders to identify new business prospects and cross-selling & range
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Maximized category turnover through proactive management strategies & managed a portfolio of 100+ brands in the Fashion & Apparel Category resulting in INR 25cr in revenue/month
- Devise long-term development strategies for product categories & develop exit strategies for unsuccessful products
- Determine the positioning of a product category to maximize visibility
- Devised and executed a robust key account management and shopper strategy for target accounts
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Supervised social media campaigns to increase brand engagement.
- Calculate ROI for each channel and make recommendations based on results to increase sales, opt-ins, Average Order Value (AOV), and repeat purchases
- Identified new product opportunities and spearheaded the Go To Market strategy for the same
- Achieved an Average growth of 8-10% month on month basis in transactions of flagship products
- P&L Management: Owned the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts, and enhance customer value
- Effectively managed a team of 4 members.
Meghvi Hyderabad
Startup Founder
06.2018 - 02.2022
Job overview
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created and monitored promotional approaches to increase sales and profit levels.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Formulated and executed strategic initiatives to improve product offerings.
- Initiated strategy to drive company growth and increase market share and profitability.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
TITANBangalore
Merchandiser
06.2015 - 07.2016
Job overview
- Established strong vendor relationships to maintain and support business.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Updated pricing and signage to complete product displays and educate customers.
- Collaborated with store managers to devise store layouts and establish aesthetic appeal.
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
- Developed and deployed store-level product training materials to mentor staff on new products and sales techniques.
- Conducted regular store audits to verify compliance with company policies.
Education
SR Engineering CollegeWarangal
Bachelor of Technology from Civil Engineering
08.2011 - 05.2015
University Overview
National Institute of Fashion TechnologyHyderabad
MBA from Masters in Fashion Management
08.2016 - 05.2018
University Overview
Skills
MS Office
Education - Degrees
Education - Degrees
- MBA/PGDM, National Institute of Fashion Technology, Hyderabad, 8/10
- B.Tech/B.E., SR Engineering College, 80%
- 12th from Sri Chaitanya Junior College, 93%
- 10th from Tejaswi High School, 89%
Social Links - Linkedin
Social Links - Linkedin
https://www.linkedin.com/in/meghana-08b00366/
Personal Information
Personal Information
- Total Experience: 6years 6months
- Date of Birth: 10/02/93
- Marital Status: Married
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Category Manager
Distacart
03.2022 - Current
Startup Founder
Meghvi
06.2018 - 02.2022
National Institute of Fashion Technology
MBA from Masters in Fashion Management
08.2016 - 05.2018
Merchandiser
TITAN
06.2015 - 07.2016
SR Engineering College
Bachelor of Technology from Civil Engineering
08.2011 - 05.2015
Similar Profiles
Suresh BhumireddySuresh Bhumireddy
Technical Specialist at Bosch Global Software TechnologiesTechnical Specialist at Bosch Global Software Technologies
Sameer TelikicherlaSameer Telikicherla
PAM Consultant at Capgemini India Pvt Ltd.PAM Consultant at Capgemini India Pvt Ltd.
Shalini BathalaShalini Bathala
Lead – Business Technology Manager at BayerLead – Business Technology Manager at Bayer
Rahul SinghRahul Singh
Manager-HR & L&D at KhetyiManager-HR & L&D at Khetyi
Ankush PatelAnkush Patel
Category Manager at Indkal Technology (Acer)Category Manager at Indkal Technology (Acer)