Innovative E-commerce Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in vendor, catalog, campaign & overall brand management Detail-oriented, attentive and decisive leader.
Hi, I’m
Bathula Meghana
Category Manager
Hyderabad
Summary
Overview
9
years of professional experience
5
years of post-secondary education
3
Languages
Work History
DistacartHyderabad
Category Manager
03.2022 - Current
Job overview
- Fostered positive work atmosphere by acting and communicating collaboratively with the Vendors.
- Working closely with different Stakeholders to identify new business prospects and cross-selling & range
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Maximized category turnover through proactive management strategies & managed a portfolio of 100+ brands in the Fashion & Apparel Category resulting in INR 25cr in revenue/month
- Devise long-term development strategies for product categories & develop exit strategies for unsuccessful products
- Determine the positioning of a product category to maximize visibility
- Devised and executed a robust key account management and shopper strategy for target accounts
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Supervised social media campaigns to increase brand engagement.
- Calculate ROI for each channel and make recommendations based on results to increase sales, opt-ins, Average Order Value (AOV), and repeat purchases
- Identified new product opportunities and spearheaded the Go To Market strategy for the same
- Achieved an Average growth of 8-10% month on month basis in transactions of flagship products
- P&L Management: Owned the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts, and enhance customer value
- Effectively managed a team of 4 members.
Meghvi Hyderabad
Startup Founder
06.2018 - 02.2022
Job overview
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created and monitored promotional approaches to increase sales and profit levels.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Formulated and executed strategic initiatives to improve product offerings.
- Initiated strategy to drive company growth and increase market share and profitability.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
TITANBangalore
Merchandiser
06.2015 - 07.2016
Job overview
- Established strong vendor relationships to maintain and support business.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Updated pricing and signage to complete product displays and educate customers.
- Collaborated with store managers to devise store layouts and establish aesthetic appeal.
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
- Developed and deployed store-level product training materials to mentor staff on new products and sales techniques.
- Conducted regular store audits to verify compliance with company policies.
Education
SR Engineering CollegeWarangal
Bachelor of Technology from Civil Engineering
08.2011 - 05.2015
University Overview
National Institute of Fashion TechnologyHyderabad
MBA from Masters in Fashion Management
08.2016 - 05.2018
University Overview
Skills
MS Office
Education - Degrees
Education - Degrees
- MBA/PGDM, National Institute of Fashion Technology, Hyderabad, 8/10
- B.Tech/B.E., SR Engineering College, 80%
- 12th from Sri Chaitanya Junior College, 93%
- 10th from Tejaswi High School, 89%
Social Links - Linkedin
Social Links - Linkedin
https://www.linkedin.com/in/meghana-08b00366/
Personal Information
Personal Information
- Total Experience: 6years 6months
- Date of Birth: 10/02/93
- Marital Status: Married
Availability
See my work availability
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Available
monday
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wednesday
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Timeline
Category Manager
Distacart
03.2022 - Current
Startup Founder
Meghvi
06.2018 - 02.2022
National Institute of Fashion Technology
MBA from Masters in Fashion Management
08.2016 - 05.2018
Merchandiser
TITAN
06.2015 - 07.2016
SR Engineering College
Bachelor of Technology from Civil Engineering
08.2011 - 05.2015
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