Batool Fayaz
Abu Dhabi
Summary
Marketing and communications professional with 3+ years of experience managing brand content, editorial planning, and community-driven initiatives across lifestyle, hospitality, and consumer brands. Experienced in coordinating cross-functional teams, maintaining brand consistency, and delivering audience-focused communication across digital and on-ground platforms. Published author with strong editorial judgment and stakeholder management skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Content Strategist
KoinX
Remote
10.2025 - 01.2026
- Researched and developed SEO-informed blogs on cryptocurrency taxation, compliance, and financial products, ensuring accuracy.
- Collaborated with editorial guidelines to produce search-optimized content that supported brand credibility and organic visibility by 28%.
Content Writer+ Social Media Manager
Offlimits Coffee & Homes
Himachal Pradesh
12.2024 - 08.2025
- Developed and executed marketing strategies and content calendars that increased organic traffic by 25%, strengthening brand positioning and user engagement.
- Coordinated end-to-end execution of brand and wellness experiences, working closely with vendors, facilitators, and internal teams to deliver consistent guest experience and brand standards.
Content Strategist
30 Sundays
Remote
10.2024 - 05.2025
- Developed and executed marketing strategies and content calendars that increased organic traffic by 15%, strengthening brand positioning and driving engagement
- Coordinated end-to-end execution of brand and wellness experiences, working closely with vendors, facilitators, and internal teams to deliver consistent guest experience and brand standards.
- Led large-scale editorial operations, ensuring consistency, quality, and SEO performance across high-volume content pipelines.
Content Writer
Park Plus
Gurgaon, India
12.2023 - 04.2025
- Developed SEO-informed editorial content on automotive technology and urban mobility to support brand positioning and industry thought leadership.
- Created engaging Google Stories to deliver product updates and news in accessible formats, increasing website traffic by 12%.
Content & Research Intern
Seven Seas Hotel
New Delhi, India
01.2023 - 05.2023
- Wrote SEO-optimized blogs and articles for hotel website, in-house brands, and clients
- Performed keyword research and competitive analysis to identify content opportunities, and increased website visits by 10%
Education
Bachelor of Arts - ENGLISH
Hindu College, University of Delhi
New Delhi07.2024
High School Diploma -
Radiant Higher Secondary
Anantnag, India01.2021
Skills
- Content Strategy
- Editorial Planning
- Campaign Execution
- Marketing Communications
- Stakeholder Coordination
- Vendor Coordination
- Community Experience
- Content Quality
- Brand Consistency
- Tools: WordPress, Google Search Console, Google Analytics, Canva, Google Workspace
Languages
English
Bilingual or Proficient (C2)
Arabic
Intermediate (B1)
Urdu
Bilingual or Proficient (C2)
Kashmiri
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Certification
1. Academic Writing | University of California, Irvine | December 2025
2. Foundations of Digital Marketing and E-commerce | Coursera | August 2023
Awards
Award of Excellence- 01/21
Honored with the 'Award of Excellence' by SSP Awantipora for securing 6th rank with a score of 491/500 in J&K 12th Boards examinations.
Publications
Autumn of My Life- 10/01/21
I managed the overall writing, editing, cover design, and marketing of my coming-of-age novel. The book is available on Amazon and Flipkart.
Community Service & Volunteer Work
- Content Writing & Graphic Design- Sadey Sadev (01/23- Present)
- Project Coordinator- Share A Book Association India (01/23-01/23)
Hobbies and Interests
- Writing: Pursuing personally and professionally since age 13.
- Painting: Creative outlet and passion since childhood.
- Design: Creating digital designs on Canva.
- Video Editing: Self-teaching and exploring as a creative skill.
Timeline
Content Strategist
KoinX
10.2025 - 01.2026
Content Writer+ Social Media Manager
Offlimits Coffee & Homes
12.2024 - 08.2025
Content Strategist
30 Sundays
10.2024 - 05.2025
Content Writer
Park Plus
12.2023 - 04.2025
Content & Research Intern
Seven Seas Hotel
01.2023 - 05.2023
Bachelor of Arts - ENGLISH
Hindu College, University of Delhi
High School Diploma -
Radiant Higher Secondary