Bibhuti Bhattacharya
Design Lead And Creative Director
New Delhi
Summary
Design-led product leader with 25 years of experience in the Apparel and Fashion Industry, combining a strong creative vision with extensive technical, product development, and production expertise. A keen understanding of consumer preferences and brand DNA drives the creation of innovative, trend-right, and commercially viable apparel. Recognized for the ability to translate creative concepts into scalable, high-quality products through hands-on leadership across design, development, and manufacturing processes. Consistently delivers value by aligning product strategy with brand vision, market demand, and long-term business growth objectives.
Overview
26
26
years of professional experience
Work History
DESIGN LEAD & PRODUCT HEAD
LB EXPRESSIONS
01.2025 - Current
- Provided executive leadership across Design, Product Development, and Merchandising to deliver trend-driven, commercially successful collections aligned with brand strategy.
- Collaborated with Creative Directors to define seasonal narratives, silhouettes, fabrications, color palettes, and key product stories.
- Owned the overall product vision and collection architecture, ensuring alignment across categories, price points, and target customer segments.
- Led the end-to-end product development lifecycle, including concept development, material sourcing, prototyping, fittings, and production handoff.
- Maintained design integrity, craftsmanship, and quality standards while managing cost targets, timelines, and scalability requirements.
- Directed trend forecasting, fabric innovation, and competitive market research to drive differentiated, brand-relevant product innovation.
- Partnered with Design, Sourcing, and Production teams on cost engineering and bill of materials (BOM) optimization to support margin goals.
- Managed global vendor and factory relationships to execute technically complex products, while ensuring compliance with brand and quality standards.
- Built, led, and mentored high-performing cross-functional teams, fostering a collaborative, design-led, and results-driven culture.
- Brand Experience: PROMOD | SESSÙN | IRO | ZADIG & VOLTAIRE | SANDRO | MAISON LABICHE
DESIGN LEAD & BRAND CREATIVE DIRECTOR
B77 LIFE
05.2021 - 12.2024
- Led creative direction and design strategy for the brand, ensuring alignment with brand identity, target customer, and commercial goals.
- Conceptualized and developed seasonal fashion collections, maintaining brand consistency, trend relevance, and market competitiveness.
- Directed the end-to-end design process, from initial concept and research, through development, fittings, and final execution.
- Demonstrated strong leadership in managing, mentoring, and inspiring multidisciplinary creative teams to deliver high-quality design outcomes.
- Applied in-depth knowledge of fashion trends, textiles, fabric development, and garment construction to create innovative, commercially viable products.
- Defined and communicated the brand design vision and creative direction across internal teams and external partners.
- Oversaw garment fittings, providing detailed feedback to ensure optimal fit, construction, and quality standards.
- Developed and presented design concepts, mood boards, and creative presentations to executive leadership and key stakeholders.
- Collaborated cross-functionally with Marketing and Sales teams to align creative strategy with business objectives, and brand messaging.
- Led creative teams, including designers, photographers, stylists, and copywriters, fostering collaboration and ensuring successful project execution.
SNR. MANAGER - PRODUCT & MERCHANDISING
LB EXPRESSIONS
03.2019 - 04.2021
- Led merchandising and product development for womenswear and menswear, delivering brand-aligned, commercially successful collections.
- Owned the end-to-end product lifecycle from concept, design, development, production, and commercialization.
- Managed and mentored a cross-functional team of 10 across Merchandising, Product Development, Planning, and Allocation.
- Partnered with French fashion brands, including Promod, Sessùn, IRO, Zadig & Voltaire, and Sandro, to execute brand-specific product strategies.
- Drove seasonal assortment planning, trend-led collection development, supply chain management, and vendor negotiations to optimize margin and delivery.
- Led costing, risk management, purchase order execution, and data accuracy to support profitable growth and operational efficiency.
SNR. MANAGER - DESIGN & MARKETING
EV EXPORTS
05.2014 - 02.2019
- Led and managed a design team to develop and present seasonal collections to buyers across multiple apparel categories.
- Developed seasonal trends and concept boards to guide design direction and ensure alignment with market trends and brand requirements.
- Provided design leadership throughout the collection lifecycle, ensuring execution aligned with approved concepts, and buyer expectations.
- Partnered directly with buyers to understand brand positioning, product requirements, and commercial objectives.
- Managed product development and sampling for new and existing buyers, supporting business growth, and long-term client relationships.
- Presented new design concepts, including silhouettes, embellishment techniques, wash treatments, and fabric innovations.
- Conducted domestic and international travel to collaborate with brands, stakeholders, and align on design strategy and business goals.
- Performed market and competitive research to inform range development, and deliver strategic design input.
- Applied specialized expertise in embroidery, beading, embellishments, wash processes, and cut-and-sew garment construction.
- LUCKY BRAND, FREE PEOPLE, ANTHROPOLOGIE [Urban Outfitters], ONLY & VEROMODA [Bestseller], CACHE CACHE & BONOBO [Beaumanoir Group], REVIEW [PNC Group Germany], 123 [Etam Group], BERENICE, MONOPRIX [France], SHOPDIRECT [UK].
DESIGN CONSULTANCY & BRAND BUILDING
GENUS APPARELS PVT LTD
05.2010 - 04.2014
- Provided design direction based on trend forecasting, market research, and consumer insights.
- Developed new surface embellishments, design techniques, and value-added treatments to support product differentiation.
- Created apparel ranges tailored to buyer requirements, brand aesthetics, and price architecture.
- Attended buyer meetings and collaborated closely on new product development and seasonal assortments.
- Presented design collections and concepts during domestic and international travel to support buyer engagement and business growth.
- Built and maintained strong business relationships with key buyers, including Free People, Urban Outfitters, and Lucky Brand.
SENIOR DESIGNER & PRODUCT DEVELOPER
V & S INDIA PVT LTD
05.2006 - 04.2010
- Served as a Senior Designer to create seasonal collections and oversee end-to-end product development for multiple buyers.
- Designed and presented concept boards and collection proposals, aligning creative direction with buyer requirements and market trends.
- Managed product development for key buyers, including Marks & Spencer, Promod, Banana Republic, Calvin Klein Jeans, Club Monaco, PACSUN, French Connection, DKNY, Armani Exchange, and Fat Face.
- Developed innovative knitted fabrics and apparel using wash effects, embellishments, and advanced textile techniques.
- Collaborated with buyers to ensure collections met brand standards, commercial objectives, and delivery timelines.
CHIEF ASSISTANT DESIGNER
RITU BERI DESIGN PVT LTD
05.2004 - 05.2006
- Worked as a chief assistant for one of India’s premier fashion designers, overseeing creative direction and collection development.
- Managed end-to-end design projects from concept development to fabric and trim sourcing, embroidery motif creation, and production of complete collections.
- Assisted with fashion shows in India and internationally, managing all aspects, including outfit design, sourcing, production, stage and set design, lighting, and music coordination.
- Developed and produced press packs for PR, media, and invited guests to support brand visibility and event success.
- Collaborated cross-functionally with internal teams and external vendors to ensure timely delivery, and high-quality execution of collections and events.
DESIGNER & PRODUCT DEVELOPER
MARVEL CRAFTS
07.2001 - 02.2004
- Key member of the design team, responsible for designing and developing seasonal collections.
- Managed end-to-end development of new ranges, including sourcing fabrics and trims, and creating machine and handmade embroidery designs.
- Assisted in sample development for buyers, ensuring designs met brand standards, and commercial requirements.
- Communicated design specifications and requirements effectively to the production team for accurate execution.
- Coordinated the product development process with clients and internal teams to ensure timely delivery and quality standards.
- Clients included: Kmart, Walmart, JCPenney, New Directions, IE Industries, and other catalog stores.
DESIGNER & PRODUCT DEVELOPER
AJ CORPORATION
06.2000 - 03.2001
- Managed end-to-end product development, sampling, and merchandising for Dhaka-based buying house clients.
- Delivered brand-aligned collections for international clients, including Bill Blass, Union Bay, Tommy Hilfiger, and other sportswear brands.
- Oversaw sample creation, fit reviews, and quality assurance to ensure timely and accurate delivery.
- Coordinated with production teams and vendors to streamline processes, maintain standards, and optimize efficiency.
- Supported client communications and merchandising strategy to achieve commercial objectives and seasonal goals.
Education
Fashion Design Graduate -
National Institute Of Fashion Technology
01.2000
10 +2 - Science
Kendriya Vidyalaya
01.1997
Skills
Product assortment management
Innovative design leadership
Product design expertise
Effective communication
Team development
Risk Analysis/ Problem Solving
Women's clothing expertise
Men's fashion expertise
Woven & Knits fabric
Skilled in Microsoft Office tools
Adobe design tools
Graphic design using Canva and AI tools
Timeline
DESIGN LEAD & PRODUCT HEAD
LB EXPRESSIONS
01.2025 - Current
DESIGN LEAD & BRAND CREATIVE DIRECTOR
B77 LIFE
05.2021 - 12.2024
SNR. MANAGER - PRODUCT & MERCHANDISING
LB EXPRESSIONS
03.2019 - 04.2021
SNR. MANAGER - DESIGN & MARKETING
EV EXPORTS
05.2014 - 02.2019
DESIGN CONSULTANCY & BRAND BUILDING
GENUS APPARELS PVT LTD
05.2010 - 04.2014
SENIOR DESIGNER & PRODUCT DEVELOPER
V & S INDIA PVT LTD
05.2006 - 04.2010
CHIEF ASSISTANT DESIGNER
RITU BERI DESIGN PVT LTD
05.2004 - 05.2006
DESIGNER & PRODUCT DEVELOPER
MARVEL CRAFTS
07.2001 - 02.2004
DESIGNER & PRODUCT DEVELOPER
AJ CORPORATION
06.2000 - 03.2001
10 +2 - Science
Kendriya Vidyalaya
Fashion Design Graduate -
National Institute Of Fashion Technology
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Advanced (C1)
Software
Photoshop
Ms office
Canva
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursInterests
Painting
Photography
Cooking
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin