BEENEE YADAV
Team Lead- Amazon Ads Manager
Bangalore
Summary
Experienced individual excelling in relationship building, strategic negotiation, and driving business growth. Demonstrates strong analytical, quantitative, and technical skills with keen attention to detail. Self-motivated, results-oriented, and adaptable, consistently exceeding goals in the industry
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work History
Team Leader- Amazon Account Manager
Tech Mahindra
06.2023 - Current
- Manage a team of Amazon Account Managers (20-22 direct reports)
- Contribute to goal setting for the team to align with organizational goals
- Conduct deep dive analysis on issues affecting Amazon Torso Seller business performance and provide the Voice of the Seller as an input into product development and process improvement
- Analyze territory trends, diagnose root cause of performance and create plan of action for operational improvements
- Contribute to business strategy development and identify correct input metrics that drive growth and improve the end customer & seller experience, in collaboration with cross-functional teams and other Amazon programs
- Possess the ability to manage and deliver against complex goals where strategy is not defined
- Able to make tradeoffs between short term seller needs and long-term strategic investment
- Monitor seller satisfaction survey results to investigate both positive and negative feedback trends
- Establish improvement plans and manage expectations with Account Managers as and when required
- Use customer feedback, market growth trends, and analyze key metrics to contribute to strategic development of features and programs that accelerate seller's growth and improve their experience working with Amazon
- Driving efficiencies through tools and processes, simplifying SOPs, etc., working across multiple organizations
- Implement and track metrics to record the success and quality of your team's sellers
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
Key Account Manager
Assiduus Global Inc
06.2022 - 06.2023
- Taking brand ownership and devising the brand strategy, including the brand guidelines, brand vision and value proposition for the short as well as the long term
- Build and maintain strong relationships with partner companies / Key accounts
- Plan and execute Sales and Marketing plan for e-commerce for assigned portfolio AOP and QOP for overall growth
- Annual planning, TOT budgeting, JBP and Activation for Ecommerce accounts
- Listing of new products across Ecommerce portals
- Merchandise planning, identifying category gaps, monitoring category/SKU level performance to improve conversion across the funnel
- Pricing, discount planning & promotions planning basis seasonality, inventory levels & competition to achieve top & bottom line with margin improvements
- Managing and improving inventory efficiency; ensuring stock availability by timely replenishment; reducing surplus inventory
- Coordinating with key people to ensure stock reaches fulfilment centers within delivery timelines
- Periodic business review with Accounts - Visibility/ Fill-Rate/ MBQ / Market share
- Weekly review with sales, planning, service, logistics and finance team to ensure service levels are achieved to trade partner and consumer satisfaction
- Having the knowledge of all products and services of the website, recommend new products and enhancements by coordinating with various cross functional teams to analyze product requirements
- Partner closely with Creative and Media agencies to brainstorm and extract best output as well as own and motivate the agency teams
- Manage end to end business at the Key accounts with regards to sales and retail marketing deployment
- Evaluate, analyze, and understand the voice of the customer through a variety of data sources
- Plan, develop, create and optimize PPC advertising campaigns
- Planning, coordinating and managing the Amazon’s DSP campaigns for multiple brands
- Provide ideas and suggestions to enhance CONVERGINT brand name and image through sales and marketing channels and improve the brand’s market share
Assistant Marketing Manager
Kimirica Hunter International
09.2020 - 06.2022
- Accountable for managing business development and On boarding activities on various Modern Trade, ECOM & B2B marketplaces at PAN India level
- Prepare general trade modern trade & ECOM Sales Strategy & growth plan in line with business strategy
- Working with PAN India Account Managers for assortment planning and execution of New Launches, Consumer Promotion, Incremental Space /Volume on regular intervals
- Sales forecasts, planning, Manage inventory, weekly offers/ discounts, promotional strategies, and actionable insights from weekly competition analysis P&L responsibility with ownership to drive key business metrics (Conversion, GMV, ASP, Returns, Cancellations, Margins, etc.) on various business platforms
- Create, manage and optimize product listing, and Implement marketing campaigns on various marketplaces
- Support sales team by providing sales data, market trends, forecasts, account analyses, and new product information
- Develop & manage relationship at stores, distribution centers, zonal offices of all modern trade & ECOM brands
- Manage and review outstation outlets through frequent market visit and liaising with local sales management
- Exceptional problem-solving skills at all stages of project, coupled with high attention to detail; constantly review specifics at every stage
- Planning, overseeing, executing, and working with cross functional teams during the entire process from designing, approvals, sampling, production, launch, and marketing
- To initiate and manage all margin negotiations Off-takes, TOT closure, revenue, campaign planning and collections
- - Ensuring Monthly, Quarterly, and Annual Off-take
- Liaising with the marketing team to plan and execute marketing activities to promote and get traffic on key products, price points, categories, & offers
- Increased brand awareness by developing and implementing strategic marketing campaigns.
New Product Development & Modern Trade Exe
Panjon Limited
07.2018 - 08.2020
- Accountable for managing business development activities and vendor tie-ups of Modern Trade, Ecommerce & B2B sector at PAN India level and reporting to the Director
- Initiated the Modern Trade accounts (Metro, Reliance Fresh, Walmart, More etc. ) for Swad
- Worked on product development programs, and launched the brands- The Aroma Factory (agarbatti & Dhoopbatti), Kerry (fruit candies), Percy (Candies & Breakfast Cereals) under Panjon’s Brand name
- Generating PO and ensuring 95% OTIF (On time in fulfillment) of orders
- Meticulously developing pricing policies, operation plan for key accounts and ensuring customer satisfaction, adhering firms top-line & bottom-line goals
- Proven ability in managing the full scope of the category and vendor portfolio, driving top-line performance and profitability for the business
- Planning business growth and revenue generation by bringing new products to the market
- Developing strategies and ensuring MT and E-commerce portfolio is executed well across all businesses
- Efficiently managing monthly promotion task with creativity at each store on alignment with the vendor’s marketing and category heads
- Reviewing business with the chain store team & category manager on driving the category with their support every month
- Actively involved in appointment, training and performance review of all promoters/merchandiser store/location wise
- Actively designing and overseeing all aspects of digital marketing including advertising campaigns, promotional coupons and deals
Customer Service Representative (AT Brand Ambassador - Team Leader)
QMS Media Ltd.
02.2016 - 03.2018
- Participated in brand awareness programs
- Contributed to outreach programs to involve existing customers in the company’s offering
- Diligently maintained client preferences and collected customer feedback for the company to improve the services
- Managed administrative tasks and extended support to the marketing team
- Developed and maintained strong communication and relationship with the customers
- Active listener, provided full attention to different stakeholder’s requirements and ensured issues and specifications are understood and well-defined by both parties
- Demonstrated the capability to work well individually but recognized the significance of team unity, joint effort, and collaboration to maintain a smooth flowing work process, happy environment, and good workplace culture
- Played a significant role as a Brand Ambassador at QMS Media Ltd, served as the customer relationship manager and promotional representative of the organization
- Track record of representing the company and its services to the customers in a positive and presentable manner
Assistant Test Engineer
Signal & Telecom Const
07.2013 - 06.2015
- Devised specifications and related documents following the requirements, established formats, & general instructions
- Scrupulously reviewed and analyzed a variety of engineering data documents and reports
- Consulted and collaborated with other engineering groups to ensure specified engineering criteria were suitable for the proposed application, and recommended revisions as appropriate
- Planned, conducted, and coordinated relatively straight forward engineering analysis, tests, and prepared related reports and summaries for review
- Participated in the investigation of technical problems and establishment of procedures and corrective actions to avoid recurrence
- Achieved a varied exposure in working with different projects and enhanced documentation skills, as well as the ability to multitask and work productively under pressure
Education
MBA - Global Business
AUT University
Auckland NZ 08.2015 - 03.2017
Bachelor of Engineering - Electronics and Communication
Rajiv Gandhi Proudyogiki Vishwavidyalaya University
Jabalpur M.P 05.2007 - 06.2010
Diploma - Electronics and Telecommunication
Rajiv Gandhi Proudyogiki Vishwavidyalaya University
Jabalpur M.P 06.2004 - 06.2007
Skills
E-commerce business planning
Marketing strategies
Sales boosting
Cross-functional collaboration
Brand onboarding
Negotiation
Market analysis
Competitor monitoring
Data utilization
Decision making
Amazon PPC &DSP ads strategies
Teamwork and collaboration
Account management
Strategic planning
Task delegation
Timeline
Team Leader- Amazon Account Manager
Tech Mahindra
06.2023 - Current
Key Account Manager
Assiduus Global Inc
06.2022 - 06.2023
Assistant Marketing Manager
Kimirica Hunter International
09.2020 - 06.2022
New Product Development & Modern Trade Exe
Panjon Limited
07.2018 - 08.2020
Customer Service Representative (AT Brand Ambassador - Team Leader)
QMS Media Ltd.
02.2016 - 03.2018
MBA - Global Business
AUT University
08.2015 - 03.2017
Assistant Test Engineer
Signal & Telecom Const
07.2013 - 06.2015
Bachelor of Engineering - Electronics and Communication
Rajiv Gandhi Proudyogiki Vishwavidyalaya University
05.2007 - 06.2010
Diploma - Electronics and Telecommunication
Rajiv Gandhi Proudyogiki Vishwavidyalaya University
06.2004 - 06.2007