Benedict Alphonsus

• Led the initiative to create and implement a AUD 13M portfolio of new product development projects with an emphasis on enhancing taste
• Executed innovative marketing strategies, leveraging shopper feedback and consumer insights for category analysis.
• Delivered monthly updates on progress to key stakeholders including senior leadership, the Innovation Head, MD, CMO, COO, CPO, and CFO
• Collaborated with cross-functional teams to develop and present comprehensive business cases for pipeline review, encompassing risk assessment, cost and revenue projections, and financial viability analysis

3 key NPD projects for Taste Elevation

• Saxa grinders – Salt and pepper. NSV AUD 1.3MN p.a

• Whitlock’s - BBQ sauces and Marinades, NSV AUD 346K p.a

• Mayochup – sauces, NSV AUD 1.2MN p.a.

• Conceptualized and launched successful product bundles by leveraging customer and cultural insights. Collaborated with Sales, PMO, Category Development, Finance, and Supply Chain teams.
• Led risk assessments, process frameworks, and data analysis in the creation and commercialization of brand extensions and variants for optimal product delivery
• Identified timing and volume discrepancies in eight NPD projects through a promotional analysis
• Launched eight NPD products simultaneously in two high-volume subcategories, resulting in a bi-weekly NSV of AUD 130K and an average CMA of AUD 54K.
• Analyzed historical trends and created a model to mitigate COVID-related anomalies, resulting in the development of a revised baseline budget for underperforming subcategories
• Result: The category now exhibits marginal overselling, achieving a 3% CAGR with 85% FA and 75% Consistent Bias
• Collaborated extensively with Category, Supply Chain, and IT for precise forecasts on three NPD initiatives
• Result: Corrected system-related overlays, ensuring production timelines aligned with the most accurate forecasts.

• Identified synergies between 4 divisions and provided clients with a revenue-generating market estimate and business model, resulting in over $10 million in annual revenue.
• Generated cross-selling synergies of approximately $50m by integrating Diabetes and Stroke sales teams across four ANZ business divisions after developing a compelling business case.

• Enhanced sales performance by training and onboarding new sales staff for maintaining optimal stock levels on the sales floor and in the stockroom.
• Communicated emerging trends and implemented updated floor displays to enhance customer engagement.
• Achieved store's gross sales target of over AUD 2MN
• Optimized P&L to save $200K (AUD) in the year of COVID

• Led team of 5 MBA graduates in prioritizing and developing key analysis and research, as well as facilitating meetings with clients to present findings and recommendations.
• Developed a revenue growth strategy for the NSW education market, resulting in ~$17m annual income.
• Opportunity in carbon footprint reduction
• Developed scenario analysis and financial models to support the recommendation for expanding the ESS (Energy Saving Scheme) program in public schools, resulting in revenue growth.

• Designed process maps and project roadmaps for the Merchandise Planning department's merger, restructuring supply and demand teams, defining milestones, implementing sprints, mentoring, and conducting employee evaluations.
• Implemented a forecasting governance system for women's seasonal designer apparel and accessories, integrating forecasts into Oracle ERP and JDA.
• Streamlined purchase order generation and warehousing for 35 distribution centres, supporting sales operations across 1,800 stores in a $9M designer collaborations project.
• Supported Target's GTM strategy by collaborating with Sales, Supply Chain, and Warehouse teams to optimize stock allocation.
• Implemented cluster-based approaches focused on size and pricing for localization strategies.
• Revised forecasting protocols, increasing SKU availability to 90%, and generated $450K in profit through numerical analysis, financial modelling, and coaching multi-disciplinary operations teams.
• Led process improvements for automated sales projection smoothing across 700 models using VBA, SQL, and Teradata.

• Collaborated with clients to optimize tax refunds on ROI by developing investment strategies
• Provided advisory on DTAA agreements among India, the USA, Australia, and the UK to mitigate double taxation for global travellers
• Aided clients with securing tax indemnification permits for UK travel
• Saved ~$6m in tax refunds for ~1,500 IBM employees by optimizing their allocation of funds in tax-deductible investments under the DTAA between India and the UK
• Acquired NOCs under Section 230 for ~3,000 IBM employees, resulting in generating ~$2m in revenue while eliminating tax liability and boosting travel confidence