Bengaluru KA

• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Built GTM strategies to help the product reach its target audience at scale to deliver growth at optimum costs based on local market and data insights.
• Strategized, planned and executed best-in-class marketing campaigns across channels
• Oversaw product development, marketing and launches.
• Analyzed user funnels and optimize them for maximum conversion.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Offered pricing and feature recommendations to management and cross-functional teams through promoter and detractor studies.

Key Achievements

• Improved absolute payments by 33% in a span of 6 months from by optimizing the ad creatives on performance channels.
• Increased registration to attendance ratio by 60% for Marketing IPs of Scaler by implementing improved reminder journeys and implementing the feedbacks from learners in the successive events.

• Developed and implemented strategies to enhance OLX People’s and Waah Jobs’ brand amongst HR professionals and blue-collar job seekers.
• Planned and executed multivariate ad campaigns across Facebook and LinkedIn.
• Designed influencer strategies for the brand, provide guidance, execute and report on influencer campaigns.
• Created and distributed engaging written or graphic content in the form of our social content properties.
• Worked with external agencies and a team of writers to manage and execute all creative collaterals for the brand.
• Worked with the product, brand & performance marketing teams to build cohesive communication and achieve targets quarter on quarter.
• Development and management of internal communication channels like intranet, newsletter, internal social media tools etc.

Key Achievements

• Created an effective paid LinkedIn advertising campaign, delivering a 50% uplift in leads.
• Assisted in the development and execution of communication/content strategies via social communities in
  
  coordination with SEO goals.

• Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 120%.

• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Developed pre-season marketing plans to support department and divisional product strategies.
• Developed and implemented international sales strategies.
• Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
• Planned and executed events and marketing programs to increase qualified leads.
• Collaborated in developing a new brand identity which included the creation of brand guidelines, brand book, and a new website.
• Managed and grew followers for social media accounts across LinkedIn and Twitter.

Key Achievements

• Increased LinkedIn followers by 54% with employer branding campaigns.
• Significantly increased sales by 25% with event marketing initiatives for the flagship product PowerMe.
  

• Developed and coordinated campaign activities for
  Account-Based Marketing.
• Managed design and automation, develop copy, and create testing schedules for email marketing initiatives across content marketing and lead generation activities.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.
• Oversaw multiple online advertising campaigns, including writing and testing ad copy
• Assisted in the development and execution of communication/content strategies via social communities in
  coordination with SEO goals.

Key Achievements

• Assisted in the development and execution of communication/content strategies via social communities in
  coordination with SEO goals.
• Consistently increased click-through rate and improved landing page conversion by 25% with PPC advertising.