Benita Paul
Gurgaon
Summary
Accomplished business leader with a proven track record in B2B marketing and business development. Spearheaded several significant projects including market entry for SIG in India. Strong P&L manager, adept at managing top line and bottom line.
Skilled in maximizing RoI with frugal marketing budgets and managing digital marketing and CRM roll outs. Strong communicator with natural leadership talent and high energy. Talented in building teams and motivating personnel to new levels of performance.
Overview
23
23
years of professional experience
Work History
Head of Marketing – Asia
Siegwerk (leader in inks, coatings for packaging)
Gurugram
05.2022 - Current
- Managing marketing and communication operations across India, China, and SE Asia. The region grew net sales from 200 million euros in 2022 to 295 million euros in 2024.
- Implemented processes and systems focused on value selling. Spearheading creation of business strategy for Business Units in India and Southeast Asia
- Kicked off the digital journey for Siegwerk in Asia with focus on content creation for social media and roll out of Microsoft Dynamics 365 CRM
- Representing Siegwerk in various forums and platforms to advocate for responsible regulation to make packaging safer
- Managed the crisis communication and the media fallout following a major fire in Siegwerk’s India manufacturing facility
Head of Marketing and Business Development
SIG Combibloc India Pvt. Ltd.
Gurgaon
10.2017 - 05.2022
- Responsible for filling lines and revenue targets for SIG in South Asia
- Incubated the business with key customers in the beverage and dairy space, including Coca-Cola, ITC, Dabur, Amul, Milky Mist, etc.
- Since 2017, SIG grew from nil to 25 high-speed installations yielding annual revenue of INR 250 Crores (~30 Million Euros) by Mar 2022.
- Launched SIG India’s digital, print and PR campaigns. Developed EPR projects to create a complete ecosystem to collect and recycle post-consumer cartons.
- Awarded the SIG Shine Award 2021 for Growth (Individual performance) and recognized as Team of the Year in Asia-Pacific South for stellar performance in 2021
Vice President – Marketing
Guardian Healthcare Services Pvt. Ltd.
Gurgaon
09.2016 - 09.2017
- Marketing head for a chain of 104 Guardian Pharmacies and GNC stores across India
- Set up marquee Guardian stores including airport concierge stores in Delhi, key malls in North India and Mumbai. Managed the complete rebranding of Guardian stores.
- Doubled the PoS visibility for GNC with strategic tie ups with Noble Pharmacy, Wellspring and other leading chains.
- Set-up the internal marketing team and brought on board team members and relevant agencies for ATL, BTL, Digital and CRM.
Business Consultancy Project
Vidya InfraBuild
Gurgaon
01.2016 - 08.2016
- Created the investment plan and helped launch and monetize the website in Feb 2016
- Over 800 Infrastructure companies and 10,000 machines registered and business turned EBITDA positive within 5 months of launch
Segment Lead South Asia
INVISTA (now The LYCRA Company)
Gurgaon
07.2014 - 11.2015
- P&L responsibility for the domestic business for LYCRA in South Asia (INR 500 crores, approximately 60 million euros).
- Recruited and led a team of marketing and business development managers to work with leading fashion brands and retailers to grow the adoption of LYCRA.
- Architected innovative commercial solutions involving the entire supply chain to help five leading fashion brands convert their entire portfolio to LYCRA.
- Initiated business relationships with over 25 new tier-2 brands to reduce dependence on the top 2 brands.
- Won the award for best regional team at the INVISTA East Region Annual Conference, Xiamen, China – March 2015.
Portfolio Manager - South Asia
Tetra Pak
Gurgaon
04.2013 - 04.2014
- Product Lifecycle Management - Created the strategic roadmap for all existing and new products for South Asia.
- Managed the NPD process, from the creation of the initial business case to representing South Asia in all product development teams, launching new products, and managing key metrics like ROI, Time to Market, and Time to Maturity.
- Certified as Value Selling Expert for South and South East Asia cluster
Category Manager – Juice
Tetra Pak South Asia
Gurgaon
09.2009 - 04.2013
- P&L responsibility of the Juice Category (~ 90 Million Euros in 2013) - Played a key role in growing the category from 1.8 Billion packs in 2009 to 3 Billion packs in 2013 with turnover growth from 45 Million Euros to 90 Million Euros
- Launch of evocative marketing campaigns yielding strong ROI and improved brand metrics: Tetra Pak six-layer packaging campaign, environment campaign, etc.
- Strong understanding of consumer and market insights, and rich experience in handling research projects and analytics, working with leading international and Indian insights agencies.
- Cultivated strong relationships with key customers to enable the launch of innovative products, such as Tetra Fino, Tetra Edge, etc.
- Tetra Pak - Extra Miler Award in 2011 for exceptional performance and contribution to the business.
- Tetra Pak – Best Key Account Team Awards in 2011 and 2012.
- Tetra Pak India was recognized by Coca-Cola as the best supplier for helping drive innovation in 2013.
Senior Manager – NPD
Hindustan Times (Firefly e-Ventures)
New Delhi
09.2007 - 09.2009
- Responsible for the P&L of the new product pipeline, and responsible for delivering revenues from the same.
- Successfully launched 5 new products, including resume services, Shine Campus, Shine Placement Fairs, and relaunched HT PowerJobs as ShineJobs (print supplement).
- Built up revenues for new products to a run rate of Rs. 3 crores per month.
Product Manager
Johnson and Johnson ETHICON
Mumbai
12.2005 - 09.2007
- Marketed ETHICON's women's healthcare product range in India to doctors and consumers.
- Launched and ran a successful media campaign (print and radio) for women to speak up about 'secret' health issues, such as incontinence, excess menstrual bleeding, etc.
- Developed a special ProfEd (Professional Education) program engaging KOLs (Key Opinion Leaders) for gynecologists and urologists to get trained on the latest surgical techniques.
- J&J Best Intrapreneur Award for Marketing Excellence in 2007 for developing the best business plan.
Assistant Marketing Manager
Airtel Broadband and Telephone Services
Delhi NCR
11.2003 - 12.2005
- Played a key role in improving ARPU (Average Revenue per User) through more attractive voice offerings and innovations in ISD and STD usage schemes.
- Launched the Airtel CCB (Coin Collection Box) scheme in Delhi NCR, which resulted in a 55% increase in PCO acquisition numbers for the region, and increased monthly revenues to the tune of Rs. 5.5 crores.
- Rated as an Exceptional Contributor for FY 04-05 for the work done in revamping the billing plans, creating new sales schemes, and streamlining all revenue tracking processes.
- Performer of the Quarter for Q3 and Q4 FY 05 for the successful launch of new and innovative tariff plans.
- Team of the Quarter for Q2 FY 2005 for establishing processes for monitoring zone-wise revenues.
Business Development Manager – Strategic Accounts
NIIT Limited, K-12 IBU
Multiple Locations
04.2002 - 11.2003
- Signed contract worth INR 200 crore with the Delhi government for providing computer education to government schools.
- Part of the Business Development team that procured an order of INR 150 crores from Intel for handling their 'Train the Future' program for school teachers.
Education
PGDCM - Dual specialization in Marketing, IT
IIM Calcutta
01.2002
B.Sc. (G) - Computer Science
St. Stephen’s College
Delhi01.1999
Skills
- Strategic marketing
- Business Development
- P&L Management
- Go-to-market strategy
- Product lifecycle management
- Digital marketing
- Marketing analytics
- Agency management
- CRM management
Volunteer Experience
- World Vision India (working with vulnerable children) Executive Council, Board Member: Sep 2020 to date
- IMPACT (Microfinance for Economically disadvantaged) - Director: Oct 2022 to date
- Aashish Trust for the Differently Abled, Board Member: Aug 2023 to date
Affiliations
- Play multiple musical instruments including guitar for recreation
- Enjoy de-stressing building high detail models, crosswords, or intricate embroidery
- Learning about AI - Recently completed Certified course "AI in Marketing" from Future Edge Academy
Languages
English
First Language
Hindi
Proficient (C2)
C2
Tamil
Advanced (C1)
C1
German
Elementary (A2)
A2
References
References available upon request.
Timeline
Head of Marketing – Asia
Siegwerk (leader in inks, coatings for packaging)
05.2022 - Current
Head of Marketing and Business Development
SIG Combibloc India Pvt. Ltd.
10.2017 - 05.2022
Vice President – Marketing
Guardian Healthcare Services Pvt. Ltd.
09.2016 - 09.2017
Business Consultancy Project
Vidya InfraBuild
01.2016 - 08.2016
Segment Lead South Asia
INVISTA (now The LYCRA Company)
07.2014 - 11.2015
Portfolio Manager - South Asia
Tetra Pak
04.2013 - 04.2014
Category Manager – Juice
Tetra Pak South Asia
09.2009 - 04.2013
Senior Manager – NPD
Hindustan Times (Firefly e-Ventures)
09.2007 - 09.2009
Product Manager
Johnson and Johnson ETHICON
12.2005 - 09.2007
Assistant Marketing Manager
Airtel Broadband and Telephone Services
11.2003 - 12.2005
Business Development Manager – Strategic Accounts
NIIT Limited, K-12 IBU
04.2002 - 11.2003
PGDCM - Dual specialization in Marketing, IT
IIM Calcutta
B.Sc. (G) - Computer Science
St. Stephen’s College
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