Hi, I’m
Benny D Barkataki
Communications And PR Professional
Goregaon East
Summary
A seasoned communications professional with over 24 years of experience that spans both, the B2C and B2B segments. I have honed my skills in the Telecom, Infrastructure Development (Business City), Manufacturing and Development (NGO) sectors. Over these years I have been associated with Alphatec Audio-Video Pvt. Ltd, Aircel, Sri City, Assam Company Limited, Eastside Consulting and the Wildlife Conservation Trust. I have played a pivotal role in outlining and leveraging key value propositions and the competitive edges for these organisations resulting in significant brand recall.
Knowledgeable Communications and PR professional with proven track record in enhancing brand visibility and managing effective communication strategies. Leveraged media relations and content creation to support high-profile campaigns. Demonstrated expertise in crisis management and stakeholder engagement.
Overview
24
years of professional experience
1
Certificate
Work History
Alphatec Audio Video Pvt. Ltd
Marketing and PR Specialist
05.2025 - Current
Job overview
- At Alphatec, I lead the Influencer Marketing for Pioneer DJ, Audio Technica and Audio Pro. Besides this, I oversee the Franchise Marketing, Consumer Engagement and Public Relations.
- Alphatec is one of India’s leading AV distribution companies.
Sri City Private Limited
PR and Communications Consultant
07.2019 - 05.2025
Job overview
- At Sri City I was as a full time communications consultant. I lead the communications team in leveraging the voice of the brand through both traditional as well as digital media spaces. I am also responsible for representing the organisation in public forums and maintaining strong public relations with the government machinery, industry bodies and clients.
- Sri City is one of India’s most coveted Industrial Parks and Business City with 220 companies from 30 countries.
Eastside Consulting
Head Marketing and Communications
01.2019 - 07.2019
Job overview
- Was responsible for the communications strategy of Eastside Consulting. This included internal as well as external communications. Besides this I also looked after the digital marketing of the company. Maintenance of strong industrial relationships, client management were also key aspects of my responsibilities.
Wildlife Conservation Trust
Head Communications and Public Relations
03.2018 - 12.2018
Job overview
- My responsibilities here focused on strategising and streamlining the organisation's communication channels to drive advocacy and propagate the causes that the Wildlife Conservation Trust stands for. I was also responsible for overseeing the Small Grants programme of the trust.
Aircel Limited
Senior Manager Marketing (Communications)
05.2009 - 03.2018
Job overview
- Strategised, developed, and drove robust communication initiatives that helped build credibility in a fiercely competitive market space. I was responsible for building and maintaining both national as well as regional media relationships, planning and executing media outreach initiatives such as press conferences and meets, building brand stickiness using communications as a tool, media training of the senior leadership team and building influencer relationships. I was also responsible for creating robust content to cement Aircel's position in the market.
Assam Company Limited
Assistant Manager
11.2001 - 05.2009
Job overview
- Was responsible for the complete management of a plantation division and then towards the latter part of my stint, the complete manufacturing operations of the estate. Besides this, I was also responsible for ensuring salubrious industrial and labour relations.
Education
IHM, BBSR
Diploma from Hotel Management
University Overview
3 yrs.
NEHUShillong
Pre University from Science
Meghalaya Board of School Education
10th Boards
Harvard Business School
from Next Generation Manager programme
University Overview
Undergone
Skills
Communications strategy, processes, tools and management
Brand Management with expertise in using various tools and methodologies to leverage value propositions
Managing public relations & perceptions
Crisis communications & management
Sound knowledge on SDGs and advocacy
Expertise in B2B & B2C brand communications strategies
Leadership and team management
Certification
Sustainability Certification by CRY India
Timeline
Marketing and PR Specialist
Alphatec Audio Video Pvt. Ltd
05.2025 - Current
PR and Communications Consultant
Sri City Private Limited
07.2019 - 05.2025
Head Marketing and Communications
Eastside Consulting
01.2019 - 07.2019
Head Communications and Public Relations
Wildlife Conservation Trust
03.2018 - 12.2018
Sustainability Certification by CRY India
07-2012
Senior Manager Marketing (Communications)
Aircel Limited
05.2009 - 03.2018
Assistant Manager
Assam Company Limited
11.2001 - 05.2009
NEHU
Pre University from Science
Meghalaya Board of School Education
10th Boards
Harvard Business School
from Next Generation Manager programme
IHM, BBSR
Diploma from Hotel Management
Notable Accomplishments
Handle the influencer marketing of Pioneer DJ India, Audio-Technica & Audio Pro. Leveraged over 500 social media clips generating over 2 Mn views., Redesigned and scaled up and the visual communications tools of Sri City., Generated over 387 positive (80% Cat A print media) clips and garnered over 3.65 Cr of PR value at Aircel., Awoke India's consciousness through the Save Our Tigers campaign of Aircel. Raised >17 Cr. funds which was channeled to uplift 50 Tiger Reserves. The campaign helped build Aircel's brand equity., Simplified communications around products and services through strategic initiatives, greatly aiding the Sales and Marketing teams, besides adding > 2 million new subscribers and generating > 10 Cr. in PR Value., Integral member of the Project Eyeball team at Aircel, reaching close to 1 Cr. channel partners and > 80 Million subscribers., Generated 387 positive (over 80% Cat A Print media) clips and garnered over 3.65 Cr of PR value., Integrated WCTs entire communication platform.