Benson D
Project Manager
Bengaluru
Summary
Strategic and results-driven MarTech & SaaS Implementation Specialist with 13.2 years of experience in SaaS Implementation, Martech solutions, and Customer Engagement. Adept at driving enterprise-wide digital transformation, delivering data-driven personalization, and enhancing customer retention through innovative technology solutions. Experienced in leading cross-functional teams, managing Agile project lifecycles, and aligning technology with business objectives to maximize ROI.
Overview
13
13
years of professional experience
16
16
years of post-secondary education
5
5
Languages
Work History
Project Manager
Massive Rocket
Bengaluru, Karnataka
05.2023 - 01.2024
- Successfully led the implementation of Braze for a Fortune 500 telecom client, integrating real-time customer profiles and AI-driven segmentation to boost personalization by 30%.
- Led 6+ projects simultaneously, ensuring a 100% on-time delivery rate while aligning with client goals and resource availability.
- Spearheaded Agile project execution, reducing time-to-market by 30% through efficient sprint planning and tracking on tools like Asana.
- Spearheaded strategic MarTech integrations, leveraging tools like Braze, Snowflake, and Actionable.me to drive user engagement.
- Lead the project kick-off, value measurement calls, weekly & monthly updates, sprint planning & retrospective, QBR's.
Implementation Project Manager
MoEngage
Bengaluru, Karnataka
04.2022 - 02.2023
- Managed 4 enterprise and 5 mid-market projects, successfully implementing MoEngage’s marketing automation solution and reducing time-to-value (TTV) by 35%.
- Scheduled and led 100+ project meetings (kick-offs, cadence meetings, QBRs), resulting in increased client engagement and alignment on goals.
- Utilized Rocketlane PM tool to manage and track projects, improving workflow visibility and reducing internal coordination efforts by 25%.
- Created and shared comprehensive project reports, enhancing stakeholder decision-making efficiency and reducing reporting time by 50%.
- Facilitated Goals Workshops and Use Case Discussions, improving customer marketing use case adoption by 35%, leading to better personalization and higher customer retention rates
Professional Services Functional Consultant (PM)
Zones, LLC
Bengaluru, Karnataka
02.2020 - 03.2022
- Proposed tailored Tenrox project management solutions that met 100% of client requirements, leading to a 20% improvement in project adoption rates.
- Managed 20+ projects in Upland Software (Tenrox), ensuring seamless task assignments and reducing resource allocation delays by 30%.
- Created and delivered weekly project reports to clients, enhancing stakeholder visibility and reducing follow-up queries by 40%.
- Collaborated with developers and QA teams, improving pre-production testing efficiency by 35%, reducing post-deployment issues by 60%.
- Led impact assessments for change requests, reducing scope creep by 25%, while maintaining budget and timeline stability.
Functional Consultant (Project Management)
Replicon Inc.
Bengaluru, Karnataka
12.2016 - 02.2020
- Developed custom Adobe Analytics tracking solutions, improving reporting accuracy for digital marketing teams.
- Assisted in the setup of Adobe Target experiments, leading to a 20% increase in conversion rates for a retail client.
- Helped optimize customer journey strategies using audience segmentation and targeting frameworks.
- Supported the implementation of Adobe Marketing Cloud solutions, focusing on Adobe Analytics & Adobe Target.
- Worked on data ingestion and customer segmentation for targeted marketing initiatives.
Service Support Representative 2A
Unisys Global Services India Ltd
Bengaluru, Karnataka
10.2014 - 11.2016
- Increased first-contact resolution rate by 20% by providing expert technical assistance on hardware issues to customers.
- Creating Incident reports and Work order reports when there is a planned or an unplanned outage to the Baxter employees using BMC Remedy tool.
- Resetting the domain passwords, application's password, CISCO IP Phone Voicemail password etc
- Troubleshooting and resolving complex technical issues related to Windows Server and Operating systems.
Technical Support Engineer
Tarahs Business Solutions
Bengaluru, Karnataka
03.2011 - 02.2014
- Deploy and configure the product software at the client's place using .net framework
- Enhanced customer satisfaction by resolving complex technical issues promptly and effectively.
- Promote positive client relationships by focusing strong retention by meeting clients.
- Establish and publish clear priorities among project activities.
Education
BBA - Human Resources
06.2010 - 03.2013
2nd PUC - History Economics Sociology Psychology
06.2008 - 03.2010
SSLC -
06.1996 - 03.2008
Skills
MoEngage, Braze, CRM & Customer Data Platforms (CDP), Customer Retention & Engagement Strategies, Adobe Experience Platform (AEP) & Adobe Journey Optimizer (AJO), Marketing Automation & Personalization
Solution Architecture & Implementation, Data Migration & API Integrations, Cross-functional Team Coordination
Customer Lifetime Value (CLV), Click-Through Rate (CTR), Conversion Rate Optimization (CRO), Customer Retention & Repeat Purchase Rate, Campaign Performance Metrics (Engagement Rate, Open Rates)
Agile Methodologies, Sprint Planning & Retrospectives, Project Scoping & Resource Planning, Risk Management & Issue Resolution
Stakeholder Communication & Management, Quarterly Business Reviews (QBRs), Client Onboarding & Training Workshops, Requirements Gathering & Use Case Discussions, KPI Tracking & Data-Driven Decision Making
Project Accomplishments
Project 1
- Client Name: Papa Johns
- Project Goal: Providing a truly personalised experience to pizza lovers via personalised greetings to offering exclusive deals based on previous orders in the UK.
- Tech Stack: Braze, Snowflake & Actionable.me
- The Result:
1. Increased Transaction Growth & Customer Base Growth
2. Repeat purchase
3. Increased CTR's (Clicked Through Rate)
Project 2
- Client Name: Mamaearth
- Business Challenge: With limited data access due to data privacy issues that have cropped up in the recent years, fewer conversations were made. As a result, the cost of acquiring customers elevates.
- Tech Stack: Braze, Snowflake & Actionable.me
- The Result:
1. Clock 219% uplift in the push notification delivery rates
2. Observed a 26% increase in repeat customers using targeted segmentation and hyper-personalization
3. Set up “post-purchase journeys” littered with personalized nudges to see:
- 90% increase in CTRs for stylized push notifications with a CTA
- 50% increase in CTRs for personalized carousel push notifications
- 40% increase in CTRs for timer-based push notifications
Timeline
Project Manager - Massive Rocket
05.2023 - 01.2024
Implementation Project Manager - MoEngage
04.2022 - 02.2023
Professional Services Functional Consultant (PM) - Zones, LLC
02.2020 - 03.2022
Functional Consultant (Project Management) - Replicon Inc.
12.2016 - 02.2020
Service Support Representative 2A - Unisys Global Services India Ltd
10.2014 - 11.2016
Technical Support Engineer - Tarahs Business Solutions
03.2011 - 02.2014
St. Joseph's Evening College (AUTONOMOUS) - BBA, Human Resources
06.2010 - 03.2013
St. Francis PU College - 2nd PUC, History Economics Sociology Psychology
06.2008 - 03.2010
Our Lady Of Fatima English Medium School - SSLC,
06.1996 - 03.2008