Beta S. Dave

Brand Strategist:

• Responsible for developing and executing a brand's overall strategy, positioning, and messaging for Brands of Sia Jewels Pvt. Ltd. – Sia Art Jewelley- A retail & online fashion jewellery brand, Fl’rt- a teen jewellery & accessory brand, Navjivan Nature Cure Centre- This Nature Care (Naturopathy Centre), Serena Beach resort- A beach resort in Kutch, Shay- A Designer Wear, CheapNbest- an online wholesale platform for Fashion Jewellery & Accessories
• Conducting market research to understand the target audience, market trends, and competition.
• Developing a brand strategy that includes the brand's positioning, messaging, and visual identity.
• Creating a brand voice and tone that is consistent across all marketing channels.
• Developing marketing campaigns and initiatives that align with the brand strategy.
• Analyzing the success of brand initiatives and making adjustments as needed.

Marketing Manager:

• Have a good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
• Evaluating and optimizing marketing strategies by analyzing market trends & creating brand promotional activities, accordingly.
• Sourcing and managing agencies where appropriate for key marketing functions - PR, advertising, media, social, digital, etc.
• Creating content strategies based on the business objectives, category focus, audience segment through all channels (online/offline/social)
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Create and manage a yearly marketing plan
• Manage and refine the organization’s social media presence
• Campaign Photography on timely basis
• Develop and implement CRM programs that align to key moments of need within the customers journey based on insights from analytics and behavioral science.

E-Commerce Marketing & Sales:

• Solid understanding of e-commerce frameworks for D2C & B2B brand
• Developing online advertising campaigns, associate programs in conjunction with agencies, advertising effectiveness control, management of online publishers, etc
• Handling Performance Marketing to increase the sales
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
• Ensure the brand online store, visually appealing, easy to navigate, and furnished with accurate, up-to-date content
• Ideation to supervision on the product photography as per the guidelines & get the same timely uploaded on different sites
• Developed & Handled E-commerce business on third-party portals like- Snapdeal, Amazon, Myntra, Tata Cliq, LimeRoad & many others

• Brands handled during the work tenure- Feddex, JK Helene Curtis Ltd-
• The role pertained from proactive suggestions to creative executions of the job & timely delivery to the client
• Brand elements /designs of the communication deliveries on time, as per client approvals
• Day to Day liaison work with others in the Agency to ensure smooth running of projects in hand
• Coordinate with the different departments including the marketing Services teams, production, studio, films etc
• Was actively handling the outside studio work like Radio activations Or TV promotion Edits for the Brands as per the approved brief
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• Handling new and existing clients (Clients worked with – SIA, Motilal Oswal, Mars Restaurant, Provogue, Promart, Kamala Mills, Pramanik, Pan India Food Solutions Pvt Ltd & many more
• Meeting with clients on regular basis for the brief & other requirement
• Coordinating with creative team and giving clients brief to them
• Managing task lists and deliverable deadlines
• Handling day to day client communications and meetings
• Facilitate, ideate and lead campaign brainstorming sessions along with the whole team
• Prospect for new clients and coordinate initial meetings
• Develop and foster growth within the existing clientele.