Bhaavya Anand
Senior Analyst
Noida
Summary
Results-oriented Senior Analyst with over 8 years of experience in product analytics, advertising and e-commerce . Excellent planning, organizational and communication skills. Self-reliant to perform analysis and provide recommendations. Talented in data modeling, visualization and stakeholder management.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
Senior Analyst
Branch Metrics Pvt Ltd
Gurgaon
2020.04 - Current
- Created and maintained reporting infrastructure (both frontend and backend) for internal and external shareholders
- Researched and adopted new technologies to add value to existing offerings (acted as PM for delivering user analytics)
- Provided findings, insights and recommendations to improve monetization, system efficiency, user experience, etc
- Investigated system issues and implemented resolutions to reduce downtime.
- Performed system analysis, documentation, testing, implementation, and user support for database transitions.
- Validated results and performed quality assurance to assess accuracy of data.
- Hired and managed a team of contractors for ad creative development, curation of content links, etc and monitoring performance for the same
Technical Analyst
Inmobi Technologies Pvt Ltd
Bengaluru
2019.03 - 2020.04
- Planned and optimized infrastructure costs for Microsoft Azure and AWS cloud engineering across the organization
- Performed regular analysis of supply business health and traffic metrics for the programmatic marketplace team
- Worked with Partner managers to identify and remove low-performing publishers
- Worked on bid pricing and floor pricing to optimize revenue and margins
- Successfully achieved quarterly revenue and margin targets for top countries, which were monotonically decreasing, by configuring supply metrics without effecting the publisher expectations
- Helped achieve ~20% increase in burn for major sites in USA by changing pricing levers, through A/B testing
Technical Analyst
Boxx.ai
Bengaluru
2016.11 - 2018.11
- Worked with top ecommerce companies to personalize the shopping experiences for each customer with our machine-learning driven tool.
- Discussed various client requirements and devised customized solutions to cater to their needs in the best possible way.
- Performed digital marketing campaign management on various platforms like Facebook ads, Cheetahmail, etc and performed regular story-boarding using tools like Google analytics for ensuring retention and proposing upsell with our clients.
- Hired and managed interns for developing database of potential clients as part of the sales process
- Ensured smooth integration of our product with the client platforms to personalize every digital touch point (web, app, email etc.).
- Successfully delivered more than 32 major ecommerce clients with considerable increase in revenue and CTOR.
- Achieved ~40% increase in key KPI metrics (OR, CTR, etc) through channel optimization based on customer cohort, channel affinity.
Trainee Decision Scientist
Mu sigma Inc
Bengaluru
2015.09 - 2016.10
- Handled advertising solutions for a major global tech leader among other clients
- Developed strong relationships with external business managers to support third-party data collection resource availability and collaborative analytics.
- Developed an optimized database to provide a holistic view into business performance and transition-tracking, that helped clients monitor business health and take decisions.
- Provided Competitor-related insights to exquisitely understand market trends and give recommendations concerning existing products/ new launches.
- Created an automated PowerBI solution that:
- Ensured data integrity and alignment with different big data sources
- Provided a crisp yet comprehensive view into the business which helped clients in maintaining a healthy relationship with its partners
Education
BTech - Electrical And Electronics Engineering
Birla Institute of Technology, Mesra
Ranchi, India 2011.04 - 2015.04
High School Diploma -
St. Michael's High School
Patna, India 2009.03 - 2011.03
No Degree -
St. Joseph's Convent High School
Patna, India 2001.04 -
Skills
Data analysis
undefinedAccomplishments
- Won two awards in 2020 Annual Branch Value Awards for Impact and Grit
- Played a key role in the seed funding rounds in one of my firm’s nascent stages
Certification
Fundamentals of Product Management, Stanford Continuing Studies
Timeline
Fundamentals of Product Management, Stanford Continuing Studies
2023-04
Senior Analyst
Branch Metrics Pvt Ltd
2020.04 - Current
Technical Analyst
Inmobi Technologies Pvt Ltd
2019.03 - 2020.04
Technical Analyst
Boxx.ai
2016.11 - 2018.11
Trainee Decision Scientist
Mu sigma Inc
2015.09 - 2016.10
BTech - Electrical And Electronics Engineering
Birla Institute of Technology, Mesra
2011.04 - 2015.04
High School Diploma -
St. Michael's High School
2009.03 - 2011.03
No Degree -
St. Joseph's Convent High School
2001.04 -
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