APRIL BHAIKA

• Created a brand of chilli condiments and spice blends
• Developed brand media strategy for social media platforms
• Grew the social media reach to include new customers country wide

• Partnered with a professional photographer, Kismet Jewell Nakai, to create conceptualized photo shoots for weddings and related events.
• Diversified the portfolio and developed the brand to include shoots for all occasions as well as for advertising purposes and shared ideas on our blog for wedding decor, outfits, styling, fashion and photo booths.
• Conceptualised the shoots, styled models/clients of over fifteen projects including all creative processes such as location, art direction, hair and make up, clothing and accessories, colour stories.
• Media interactions and collaborations - Marie Claire, Times Life, Band Baaja Bride NDTV, Rock and Roll Bride, Vanity Fair Events, Toy Hotel, Talwar Jewellers, among many others.

Nancy Bhaika is a sole proprietorship dealing in exclusive, custom made, hand crafted Indian formal and Bridal wear for over 25 years. Located in Chandigarh and catering to clients worldwide.

• Conducted extensive trend research, theme inspiration and colour direction to consistently create best selling pieces in the history of the brand till date.
• Led a team of hand embroidery artisans, pattern cutters, dyers and tailors in collection development while managing workloads, calendars and meeting rigorous deadlines.

• Identified the opportunity for a flea market featuring costume jewellery, clothing, shoes, accessories and lifestyle products.
• Organized and sourced products for twelve events.
• Worked in collaboration with vendors looking for targeted promotion in the city.
• Created marketing collateral and digital media strategy that led to success in always having largely sold out events with excellent footfall.