Bhailasree Sanalkumar
Brand and Communications Strategist I Creative designer
Summary
A curious and creative professional, I transitioned from architecture to branding to better connect design with people. Passionate about storytelling and translating human needs into experiences - a quality developed and honed by my design background. Known for blending empathy with strategy, I design solutions that not only looks compelling, but resonate deeply with the audience.
Overview
6
6
years of professional experience
4
4
Languages
Work History
Creative Assistant
Andante
01.2022 - 08.2025
- Ensured visual identity and brand voice across all digital and offline platforms, ensuring consistency in content and marketing collateral.
- Created and designed engaging digital content, including social media posts, product stories, marketing visuals, and reels, that boosted online engagement by 40%.
- Ideated and conceptualized a successful point-based marketing campaign, based on customer loyalty and engagement with the brand's products.
- Researched and applied consumer and market trends to develop concepts that reflected brand positioning across all touchpoints.
- Supported campaign execution by coordinating with design and content teams to deliver assets that aligned with the brand guidelines.
- Assisted in developing and managing a social media calendar to improve online consistency in driving awareness and sales.
- Proofread and edited marketing materials to maintain a high level of accuracy and professionalism in written communications.
Architectural Assistant
Proton
10.2019 - 11.2021
- Created concepts for retail environments that aligned spatial design with brand identity, strengthening consumer perception and awareness.
- Prepared client-facing decks and presentations, developing narratives that connected the client with their design aspirations.
- Designed visual mood boards, presentations, and 3D renders to communicate creative direction, ensuring consistency with brand identity across all spaces.
- Collaborated with cross-functional teams to align design with storytelling, and marketing goals.
- Facilitated client involvement in design iterations and approvals.
Education
MSc - Design Management
Heriot Watt University
Edinburgh07.2023
B. Arch -
DR. MGR University And Research Institute
India08.2019
Skills
- Brand strategy and positioning
- Visual Design
- Campaign Development
- Copywriting & Content creation
- Digital Marketing( SEO, Social Media and Paid Ads)
- Adobe Creative Suite
- Canva and Figma
- Collaborative and curious
- Detail oriented
- Resource management
- Trend Analysis
- Marketing communications
Presentation design
Publications
- Consumer engagement and value creation in unrestricted brand communities—Research Paper
- Explored the theory of branding to forecast trends and communicate brand messages using creative mediums like infographics, illustrations, copywriting, and experiential marketing techniques.
- Explored the importance of Brand Identity in Retail Interiors and Consumer Perceptions
Training
- The Strategy Of Content Marketing, University Of California
- Digital Marketing and SEO, Extern US
Interests
Reading, sketching, sports and dancing
Timeline
Creative Assistant
Andante
01.2022 - 08.2025
Architectural Assistant
Proton
10.2019 - 11.2021
MSc - Design Management
Heriot Watt University
B. Arch -
DR. MGR University And Research Institute