Summary
Overview
Work History
Education
Skills
Publications
Training
Interests
Timeline
Generic
Bhailasree Sanalkumar

Bhailasree Sanalkumar

Brand and Communications Strategist I Creative designer

Summary

A curious and creative professional, I transitioned from architecture to branding to better connect design with people. Passionate about storytelling and translating human needs into experiences - a quality developed and honed by my design background. Known for blending empathy with strategy, I design solutions that not only looks compelling, but resonate deeply with the audience.

Overview

6
6
years of professional experience
4
4
Languages

Work History

Creative Assistant

Andante
01.2022 - 08.2025
  • Ensured visual identity and brand voice across all digital and offline platforms, ensuring consistency in content and marketing collateral.
  • Created and designed engaging digital content, including social media posts, product stories, marketing visuals, and reels, that boosted online engagement by 40%.
  • Ideated and conceptualized a successful point-based marketing campaign, based on customer loyalty and engagement with the brand's products.
  • Researched and applied consumer and market trends to develop concepts that reflected brand positioning across all touchpoints.
  • Supported campaign execution by coordinating with design and content teams to deliver assets that aligned with the brand guidelines.
  • Assisted in developing and managing a social media calendar to improve online consistency in driving awareness and sales.
  • Proofread and edited marketing materials to maintain a high level of accuracy and professionalism in written communications.

Architectural Assistant

Proton
10.2019 - 11.2021
  • Created concepts for retail environments that aligned spatial design with brand identity, strengthening consumer perception and awareness.
  • Prepared client-facing decks and presentations, developing narratives that connected the client with their design aspirations.
  • Designed visual mood boards, presentations, and 3D renders to communicate creative direction, ensuring consistency with brand identity across all spaces.
  • Collaborated with cross-functional teams to align design with storytelling, and marketing goals.
  • Facilitated client involvement in design iterations and approvals.

Education

MSc - Design Management

Heriot Watt University
Edinburgh
07.2023

B. Arch -

DR. MGR University And Research Institute
India
08.2019

Skills

  • Brand strategy and positioning

  • Visual Design

  • Campaign Development

  • Copywriting & Content creation

  • Digital Marketing( SEO, Social Media and Paid Ads)

  • Adobe Creative Suite

  • Canva and Figma

  • Collaborative and curious

  • Detail oriented

  • Resource management

  • Trend Analysis

  • Marketing communications

Presentation design

Publications

  • Consumer engagement and value creation in unrestricted brand communities—Research Paper
  • Explored the theory of branding to forecast trends and communicate brand messages using creative mediums like infographics, illustrations, copywriting, and experiential marketing techniques.
  • Explored the importance of Brand Identity in Retail Interiors and Consumer Perceptions

Training

  • The Strategy Of Content Marketing, University Of California
  • Digital Marketing and SEO, Extern US


Interests

Reading, sketching, sports and dancing

Timeline

Creative Assistant

Andante
01.2022 - 08.2025

Architectural Assistant

Proton
10.2019 - 11.2021

MSc - Design Management

Heriot Watt University

B. Arch -

DR. MGR University And Research Institute

Similar Profiles

CREATE PROFILE
Bhailasree SanalkumarBrand and Communications Strategist I Creative designer