Bhaila S Kumar
Brand And Experience Strategy Associate I Design Management I Hospitality & Culture
Muscat
Summary
Design management professional with a background in architecture and brand communications, experienced in translating narratives about culture, architecture and brand values into experiences and concepts. Skilled in research, concept storytelling and client management across the lifestyle and luxury sectors- developed and honed by my design background and experience. Seeking opportunities within the GCC to positively contribute to the development of the destination, through impactful branding campaigns ensuring reliable results.
Quote
"Design is humanity's language of emotion - a narrative that helps us connect with our inner world and translate those into forms which can be perceived by others as their own"
Overview
2
2
years of professional experience
4
4
Languages
2
2
Certificates
Work History
Selected Experience and Concept Work
- Master's Dissertation Project: "Customer Engagement and Value Creation in Brand Communities" - Researched the role of emotional engagement, cultural relevance, and experience-led interactions within brand communities in fostering long-term brand commitment, trust, and loyalty.
- Reuse of Amber Fort, Rajasthan: Conceptualized the reuse of a historic fort into a luxury resort experience, integrating heritage and cultural preservation with experiential tourism.
- Cultural Eco-Luxury Resort, Oman (self-initiated concept and case study).
Marketing and Communications Assistant
Janus Luxury Jewellers
12.2023 - 09.2025
- Conceptualized and presented storytelling-led marketing campaigns, based on premium brand positioning.
- Utilized various market research techniques to gather, analyze, and interpret data to implement initiatives that increased product visibility and brand relevance.
- Developed targeted email marketing initiatives, improving click-through rates, resulting in an increased customer engagement of 25%.
- Designed and developed marketing collaterals and campaign assets that aligned with the brand identity.
- Assisted in planning and coordinating promotional events and shoots from the concept to the execution, while researching emerging trends and consumer preferences.
Architectural Assistant
Proton Ateliers
10.2020 - 11.2021
- Coordinated with site engineers, vendors, and the design team to assist in the timely execution of more than five interior projects simultaneously.
- Led early-stage design concept development and design, aligning spatial ideas with the client’s vision and personality.
- Assisted in the creation of high-impact client presentations, translating complex design concepts into clear ideas, effectively communicating the vision and purpose of design.
- Managed client interactions during design reviews, cost estimations, and approvals.
- Produced detailed draft plans and 3D renders communicating clear ideas for client presentation decks.
Education
Master of Science - Design Management
Heriot Watt University
Edinburgh, UK 04.2001 -
Bachelor in Architectural Studies - Architecture And Planning
DR MGR University And Research Institute
Chennai 04.2001 -
Skills
Storytelling and concept development
Timeline
Marketing and Communications Assistant
Janus Luxury Jewellers
12.2023 - 09.2025
Architectural Assistant
Proton Ateliers
10.2020 - 11.2021
Master of Science - Design Management
Heriot Watt University
04.2001 -
Bachelor in Architectural Studies - Architecture And Planning
DR MGR University And Research Institute
04.2001 -
Selected Experience and Concept Work
Languages
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Tamil
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Certification
The Strategy of Content Marketing by University of California- [September 2021]
Training
- The Strategy Of Content Marketing, University Of California
- Digital Marketing and SEO, Extern US