Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Bhanu Chander

Bhanu Chander

Hyderabad

Summary

Seasoned Performance Head with a proven track record of driving impactful marketing strategies and lead management initiatives. At Beenfield, I enhanced market penetration and automation for top-tier clients like Urban Kisaan, generating over ₹50 lakh in revenue.

An expert in Google Ads and CRM platforms like Salesforce, I bring a strategic approach to managing lead routing and demand generation, ensuring seamless collaboration between marketing, sales, and business teams. I thrive in optimizing workflows, building strong relationships, and leveraging data-driven insights to boost ROI and campaign effectiveness.

With a go-getter mindset and a deep understanding of MarTech and AdTech platforms, I am adept at improving lead quality, managing complex teams, and contributing to actionable feedback loops to drive measurable business outcomes. Skilled in leadership, project management, and agile methodologies, I am committed to transforming innovative ideas into tangible success.

Overview

5
5
years of professional experience

Work History

Performance Head

Beenfield
Hyderabad
01.2022 - Current
  • Creating a marketing strategy for B2B and B2C clients for their market penetration and automation.
  • Leading a team of 15 or more marketers, both seniors and juniors.
  • Worked with international clients and laid down a marketing strategy that produced over 50L in revenue over a period of 16 months.
  • Supporting feedback loops between Marketing, Sales, Business, and Account teams to improve the quality and quantity of leads, and lead response rates (LSR).
  • Guiding teams through established processes for tracking, to ensure attribution and measurable ROI on lead generation campaigns.
  • Contributing to solutions for data and systems integration to support lead routing, complete data profiles, and lead reporting and analytics.
  • Guiding the frontend team to align with marketing goals to create stunning designs.
  • Implementing Agile methodology to increase workforce effectiveness.
  • Managing lead queues and Salesforce CRM inputs.
  • Responsible for implementing paid media campaigns that generate ROAS.
  • Responsible for marketing revenue forecasts for paid campaigns & reporting to stakeholder
  • Brands I worked with: Urban Kissan, TiE Global, Happi Mobiles, etc.

Marketing Automation & Performance

Urban Kisaan
Hyderabad
12.2020 - 12.2021
  • Responsible for SEO results & App analytics
  • Automation funnel & optimization of awareness funnel
  • Measuring ROI on the marketing activities & taking out insights & reporting it to management
  • Creating Influencer Marketing campaigns for social media buzz
  • Funnel creation on Mo-Engage (Marketing Automation Tool)
  • Leading a team of 8 people & handled SEO,Marketing Automation, and Social media for brand awareness & in-app sales.
  • Developed and implemented marketing automation strategies to increase customer engagement.
  • Influencer outreach & Celebrity endorsements.

Wordpress Developer & SEO Analyst

JustBizIT
Hyderabad
10.2019 - 11.2020
  • Operations lead & End-To-End customer management.
  • Created high-performing landing pages for several e-com & B2B clients.
  • Handled a team of 5 developers & guided them in AWS projects.
  • Did a certification course in SEO & Web analytics g& was certified from SimplyLearn & now a member of SimplyLearn community & Hubsopt community.
  • Drafting detailed Scope of work (SOW) for all the clients along with deadlines & Budgets.

Education

B.Tech - CSE -

Gitam University
Hyderabad, Telangana, India
07.2019

Skills

  • Google Ads Certified
  • Meta Ads Certified
  • Strong analytical mind, with problem-solving skills
  • Relationship building
  • Leadership and teamwork
  • Go-Get Mindset
  • Strong written and verbal communication skills
  • Strong technical skills, particularly with CRM platforms, such as Adobe Workfront
  • Ability to manage multiple projects and meet tight deadlines

Accomplishments

  • Scaled up revenue of 50L+ in 16months for a client.
  • Ran 100+ campaigns.
  • Expert in lowering the CPA & optimizing Lead quality.
  • Marketing strategist - To bring purpose driven brands bring idea's to life.

Timeline

Performance Head

Beenfield
01.2022 - Current

Marketing Automation & Performance

Urban Kisaan
12.2020 - 12.2021

Wordpress Developer & SEO Analyst

JustBizIT
10.2019 - 11.2020

B.Tech - CSE -

Gitam University

Similar Profiles

CREATE PROFILE
Bhanu Chander