Bhanu Pratap Singh
New Delhi,DL
Summary
Strategic EA transitioning to Chief of Staff with 6+ years across executive office operations, bids/transaction advisory, and marketing in sports-tech and consulting; partners with leadership to run OKR/KPI cadences, program manage cross-functional initiatives, and deliver board‑ready narratives; MBA in Sports Management with hands-on sponsorships, GTM, and event activations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Executive Assistant - Partner’s Office
KPMG Advisory Services Private Limited
12.2023 - Current
- Key Responsibilities:
- 1. Bid Preparation Planning:
- Developed and executed bid strategies, including resource allocation, project planning, work packages, milestones, and deadlines.
- Collaborated with cross-functional teams to ensure comprehensive bid submissions.
- Assisted in requesting and completing Pre-Qualification Questionnaires (PQQs).
- 2. Administrative Excellence:
- Maintained centralized filing systems, ensuring efficient organization of critical documents.
- Prepared and managed documents and presentations for executives and project teams.
- Liaised effectively with internal and external stakeholders.
- 3. Correspondence and Project Management:
- Managed correspondence and ad-hoc projects, demonstrating attention to detail.
- Scheduled appointments, and responded to inquiries verbally and in writing.
- Administered bid packages, collected sub-bids, and verified completeness.
- 4. Key Projects Involvement:
- Delhi Development Authority - Conducting feasibility studies and transaction advisory for the four sports complexes in Delhi on PPP mode.
- Key Tasks:
- A. Conducted detailed feasibility assessments and financial modeling for selecting concessionaires on a License Fee basis.
- B. Drafted RFPs and concession agreements, ensuring alignment with regulatory and stakeholder requirements.
- C. Managed the end-to-end bid process, including pre-bid meetings, bidder queries, and evaluation support.
- D. Oversaw post-award contract management, ensuring compliance, performance monitoring, and issue resolution.
Assistant Manager – Marketing & Business Development
Super Six Sports Gaming Pvt. Ltd.
11.2021 - 08.2023
- Key responsibilities:
- Led cross-functional teams to execute integrated marketing campaigns using customer analytics, resulting in a 25% increase in subscriber retention and 20% revenue growth.
- Initiated data-driven retention strategies through segmentation and personalized messaging, achieving a 25% drop in churn and 30% boost in engagement.
- Executed targeted retention campaigns, driving a 20% rise in engagement and 10% reduction in attrition.
- Directed planning and execution of two high-impact customer events, leading to a 40% increase in app usage and 20% growth in customer lifetime value.
- Delivered performance reporting and insights to senior leadership, optimizing marketing spend and reducing customer acquisition cost by 15%.
- Negotiated and managed media rights for the Bangladesh vs UAE cricket series, ensuring strategic exposure and commercial value.
- Managed end-to-end planning of the PAN India “Ultimate Sports Quiz”, broadcast on Sony LIV and JioCinema, enhancing brand visibility and youth engagement.
- Collaborated with top influencers to elevate brand presence, resulting in a 25% increase in active users and 15% spike in contest participation.
- Revamped loyalty programs and targeted offers, leading to a 12% increase in average player value and 25% improvement in retention.
- Aligned cross-functional teams to deliver under tight timelines during marquee events like IPL, improving team efficiency by 30%.
Operations & Marketing Executive
Athlead India
05.2019 - 06.2021
- Key responsibilities:
- Developed and executed a child-centric marketing strategy for PE classes, focusing on health, fun, and skill-building to appeal to both children and parents.
- Designed engaging promotional materials including animated videos, flyers, and parent testimonials distributed via school newsletters and WhatsApp groups.
- Organized demo sessions and open-house events at schools, leading to a 40% increase in enrollments through experiential marketing.
- Partnered with school staff and PT instructors to integrate program promotions into assemblies and parent-teacher meetings, enhancing credibility.
- Ran localized social media ad campaigns targeting urban parent demographics, highlighting developmental benefits and driving sign-ups.
- Introduced referral programs and sibling discounts to encourage community-driven growth and increase retention.
- Collected and analyzed feedback from parents and educators to continuously improve messaging and program delivery.
Marketing Executive
Tuff Classified
06.2016 - 03.2017
- Key responsibilities:
- Strategically curated content calendars tailored to each platform (Facebook, Instagram, LinkedIn), aligning posts with trending topics and audience behavior to maximize engagement and visibility.
- Implemented targeted ad campaigns using platform-specific tools like Meta Ads Manager and LinkedIn Campaign Manager, optimizing for reach, click-through rates, and conversion.
- Analyzed audience insights and engagement metrics weekly to refine content strategy, resulting in a 35% increase in organic traffic to the advertising website over three months.
- Collaborated with graphic designers and copywriters to produce visually compelling and message-driven creatives that resonated with diverse audience segments.
- Engaged with followers and prospects through comments, DMs, and polls, fostering a sense of community and improving brand perception.
- Monitored competitor activity and industry trends, adapting strategies to stay ahead in the digital advertising space and maintain relevance.
- Reported performance outcomes to stakeholders, presenting data-driven insights and recommendations for future campaigns in monthly review meetings.
Education
Master of Business Administration - Sports Management - Marketing
Symbiosis International (Deemed University)
PUNE01.2019
Bachelor of Commerce - Finance
MJP Rohilkhand University
Bareilly, U.P01.2016
Diploma in Tourism Studies - Tourism Management
IGNOU
New Delhi, India01-2026
Skills
- Operating cadence: OKRs, weekly reviews, dashboards, QBRs
- Founder’s Office support: board/excom prep, investor updates, executive leverage
- Program/PMO: multi‑team projects, bid management, PPP transaction workflows
- GTM/marketing ops: retention, performance analytics, sponsorship/partnerships
- Stakeholder/Vendor: RFPs, SLAs, cross‑functional alignment, compliance
- Tools: MS Office/Google Suite, Power BI, CRM, SQL (working), Asana/Jira/Notion (equivalents)
Certification
- AI in Digital Marketing
- MS Office using AI Tools
- AI Prompt Engineering - On going.
- E commerce & Digital Marketing - Google.
- Customer Retention
Timeline
Executive Assistant - Partner’s Office
KPMG Advisory Services Private Limited
12.2023 - Current
Assistant Manager – Marketing & Business Development
Super Six Sports Gaming Pvt. Ltd.
11.2021 - 08.2023
Operations & Marketing Executive
Athlead India
05.2019 - 06.2021
Marketing Executive
Tuff Classified
06.2016 - 03.2017
Bachelor of Commerce - Finance
MJP Rohilkhand University
Master of Business Administration - Sports Management - Marketing
Symbiosis International (Deemed University)
Diploma in Tourism Studies - Tourism Management
IGNOU