Bhanu Sharma

• Handling Hoshiarpur HQ (Hoshiarpur, Pathankot & Gurdaspur) with 23 dealers and a team size of 8 SE's and a business turnover of 7 crores on monthly basis.
• Ensured AVF on the portfolio of BIO Brands across the assigned territory.
• Taken Market Share of Premium Segment Brands from 64% to 68% and Standard Scotch Segment from 36% to 40%.
• Established Royal Stag Barrel Select brand in the assigned territory with a growth of 200% YOY.
• Collaborated with cross-functional teams to ensure seamless customer experience across retail shops.
• Conducted market research to identify opportunities for expanding product offerings and competitive pricing strategies across retail circles.

• Responsible for Business Growth and Managing Channel Sales Distribution
• Managing a monthly turnover of Rs.12 Crores+
• Responsible for Driving New Product Launches, Trade Merchandising, Opening New Markets, Rural Penetration, Distribution to the last mile
• Established SSS & Crush Franchise as a Second Brand of GPI in Vadodara thru Retailing, Merchandising and extensive distribution
• Managing Multiple Portfolio of Brands and Categories
• Handling a team size of 33 (SE's, TL's, TMS, Merchandisers etc.)
• Consecutive 5 Times winner of Trail Blazer & Believe
• Awarded for Best Assistant Manager in driving sales during Covid 19 in Gujarat
• Awarded for creating Digitalization of Organization's system and Process.

• Reporting and working in the team directly under the Managing Director
• Responsible for Competition & Market Analysis specifically in rural markets in West Bengal and Urban Markets in Delhi NCR & Haryana
• Responsible for Creation, Development & Management of New Channel of Distribution infrastructure in rural markets of Bengal & Urban Markets in Haryana

Ghee Segment in Haryana (May 2020 - Feb 2021)

• Assigned Districts: Karnal, Kurukshetra, Kaithal, Ambala, Yamuna Nagar, Faridabad
• Creation of New Channel of Distribution for extensive market penetration in Tehsil Towns of assigned Districts
• Achieved 200% sales growth in the assigned territory from May 2020 - Feb-2021
• Team Handling, Sales Planning & Logistics Management for smoother flow of business in Assigned Territories
• Dairy Whitener Segment in West Bengal (Jan 2018 - March 2020)
• Successfully introduced and established 'Madhusudan' Dairy Whitener as a Brand extensively in various rural markets by increasing the penetration of the Brand in the districts of West Bengal i.e
• Murshidabad, Birbhum, Bankura, North24 Parganas, South 24 Parganas, Malda, Dakshin Dinjapur etc.

• Handling BTL activities, Customer acquisition
• End to end campaign Design & management
• Worked in a team seeking support in new as well as existing businesses
• The support ranges from strategic planning, conceptualization of creative and set of elements required for products like - EVENTS, CONSUMER ACTIVATION, GENERATING SHOPPER EXPERIENCE, NEW PRODUCT LAUNCHES
• Some of my projects were with brands like PepsiCo, PNG, Godrej Tyson Foods, MTR Foods etc.