Bhapinder Kaur Saini
Mumbai
Summary
Business/Product/Growth Manager | 6.5+ years with a proven track record of leveraging experience, skills, and educational background to enhance productivity. Passionate about solving complex challenges, known for strong interpersonal skills, and a focus on delivering impactful solutions aligned with organizational goals through a collaborative, results-driven approach.
Overview
7
7
years of professional experience
Work History
Business Manager
Infoedge Ltd
Mumbai
08.2023 - Current
- Demonstrating the value proposition through a consultative approach within the portfolio by conducting in-depth client need analysis and identifying hiring infrastructure gaps.
- Bridging client feedback with the product teams to brainstorm and define new feature requirements, driving continuous product improvement.
- Brainstorming and developing go-to-market (GTM) strategies to keep clients informed about product features and initiatives.
- Maintaining a deep understanding of the competitive landscape to inform product differentiation and improvement.
- Creating and delivering winning solutions, product pitches, demos, QBRs, and workshops to address client business goals and challenges.
- Coordinating with cross-functional teams to ensure a seamless client experience and timely issue resolution.
Manager - Product Specialist
Netcore Cloud
Mumbai
07.2022 - 06.2023
- Developed and executed strategies to enhance product adoption, strengthen client relationships, and demonstrate how Netcore's solutions support marketing initiatives.
- Spearheaded AI-powered digital transformation across web push, app push, email, SMS, WhatsApp, and RCS, driving 150% revenue growth.
- Implemented predictive analytics models for CLV and churn prediction, enabling refined client strategies and improving retention.
- Directed AI-powered personalization initiatives using dynamic content and recommendation systems, increasing engagement and conversions by 40%.
- Optimized marketing automation workflows for real-time personalized messaging, resulting in higher ROI through merchandising triggers (e.g., cart abandonment, back-in-stock alerts).
- Enhanced email marketing by leveraging AMP technology, delivering website-like experiences to improve conversions.
- Deployed contextual nudges to guide users through the journey, improving product adoption and user experience.
- Improved conversion rates by 25% through customer journey mapping, identifying drop-offs via Google Analytics, and implementing targeted automation workflows.
Account Manager
Housing.com (REA India)
Mumbai
10.2020 - 02.2022
- Drove end-to-end campaign management by crafting digital marketing strategies for a corporate portfolio of top A & B+ category builders and developers.
- Collaborated with clients and internal teams to ensure timely execution, address needs, and deliver exceptional results.
- Maintained a strong focus on deliverables, ensuring projects were executed on time and within budget.
- Leveraged market research to identify customer preferences, pain points, and emerging trends.
- Boosted customer retention and sales growth by aligning product features with customer expectations.
- Monitored competitor activities to stay ahead and identify opportunities for differentiation.
Business Development Officer
Jaro Education
Mumbai
09.2017 - 10.2020
- Complete End-to-End Sales: Proactively reached out to prospective clients, understood their requirements, and scheduled meetings to enroll them in the most suitable program. Consistently achieved 120-140% of the total revenue target on a month-on-month basis.
Education
Post Graduate Certificate in Product Management -
Indian Institute of Management Indore
Indore08-2023
Bachelor in Computer Applications -
SNDT University
Mumbai 01-2017
Skills
Product Lifecycle Resource Planning and Estimation End-to-end Execution Google Analytics Product Roadmap Product Strategy Competitive Analysis GTM Strategy Root Cause Analysis Feature Integration Product Strategies User Research Funnel Optimization UI/UX Optimization Decision-making Negotiation Analytical Thinking Cross-functional Collaboration Risk Assessment and Management
Affiliations
- Crafting a blissful home environment with a meticulous eye for detail, ensuring every corner radiates happiness and makes me eagerly look forward to coming home.
- Treating painting like a culinary art and cooking like a masterpiece—both add the perfect splash of color and flavor to my life.
- Part-time cat-mom, full-time housekeeping extraordinaire for my feline friend, ensuring she lives in the lap of luxury.
Timeline
Business Manager
Infoedge Ltd
08.2023 - Current
Manager - Product Specialist
Netcore Cloud
07.2022 - 06.2023
Account Manager
Housing.com (REA India)
10.2020 - 02.2022
Business Development Officer
Jaro Education
09.2017 - 10.2020
Post Graduate Certificate in Product Management -
Indian Institute of Management Indore
Bachelor in Computer Applications -
SNDT University
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