Bharat Bhushan
Marketing
Mumbai,MH
Summary
Experienced professional in the medical marketing environment. Proven expertise in portfolio management, driving growth, and leading initiatives. Skilled in strategic planning and market analysis, dedicated to healthcare improvement.
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work History
Senior Marketing Manager
Amneal Pharmaceuticals
10.2024 - Current
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Led a branding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
- Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
- Established and managed overall business plan for Neurology franchise.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Devised content strategy to effectively engage target audiences.
Interim Brand Manager (MS - Neuro)
Roche
01.2023 - 10.2024
- Build an annual brand plan for the Ocrevus and train the cluster marketing teams on the same
- Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
- Connect with the global teams to help develop brand solutions and contribute to global projects
- Chapter Lead Responsibilities - Squad and entire Neuro team
- Develop Patient Persona based solutions
- Capability Building
- Fastest growing brand in the space of HETs (MS)
- 35% Rx as 1L compare to less than 10% other HETs
- Mentoring Roche Bangladesh to launch Ocrveus
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Conducted research and analysis to determine brand positioning and messaging.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Mentored Bangladesh team and all clusters team members, fostering professional growth and development within the department.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Patient Journey Partner Portfolio (SMA)
Roche
12.2022 - Current
- The integrated role for Spinal muscular Atrophy (Rare disease)
- Identified hurdles in patient journey and developed solutions (Diagnosis - MLPA/ alternate SOF (PSU's, Crowdfunding and other reimbursements)
- Ecosystem shaping
- Customised marketing initiatives for Delhi
- Build strong relationships with key stakeholders
Senior Medical Scientific Liaison
Novartis
03.2017 - 12.2022
- Worked as Senior Liaison for Neurology (Aimovig & Kesimpta) & Medical Governance (National) for Respiratory (Xolair) (01/2021 - 11/2022)
- Worked as MSL (North and West India) for Respiratory/Dermatology (SAA/CSU - Xolair) & as MEE (West India) for Established medicine (02/2017 - 12/2020)
Product Specialist
Pfizer
08.2015 - 03.2017
- Product specialist and supported marketing projects on Eliquis launch in India (Cardiology, Neurology)
Professional Service Representative
Dr Reddy's Lab
08.2012 - 07.2015
- Launched products (Reclide XR, Olsertain) in Cardiology and Endocrinology
Education
Advanced Program for Marketing -
IIM Calcutta
06.2023 - 06.2024
PDGBA in Marketing - undefined
SCDL
01.2016 - 01.2018
M.Pharm - Pharmacology
Dr. A.P.J. Abdul Kalam Technical University
01.2011 - 01.2013
Bachelor of Pharmacy - undefined
Indira college of Pharmacy
05.2007 - 06.2011
Skills
Market activation campaigns
Prelaunch planning and execution
Insight generation
Target market analysis
Customer acquisition strategies
Influencer marketing
Content strategy
CRM management
Data analytics
Strategic planning
Marketing analytics
Sales leadership
Budget oversight
Customer acquisition management
Multi-channel marketing background
Customer acquisition
Marketing campaigns
Project management
Marketing campaign development
KPI tracking
Business development
Budgeting and allocation
Market analysis
Brand promotion
Corporate communications
Brand-building strategies
Content coordination
Go-to-market strategy development
Publications
- Poster Presentation - Migraine & Metabolic Syndrome, IANCON
- Poster Presentation - Feasibility & interrater reproducibility of MS Pro Discuss tool in Indians with RRMS, IANCON
- Poster presentation on 'Treatment algorithm of prophylaxis of Migraine', IANCON
- Chapter on Omalizumab and Dupilumab in medical textbook of Biological drugs in Dermatology, Co-Author
- Stratified approaches for using biomarkers in phenotyping for the management of Severe Asthma in India, Coauthor - Lung India
Awards Recognitions
- Evrysdi Champion award, 2023 - 2024, Roche
- Dalton champion (Ocrevus Marketing), 01/2024 - 03/2024, Roche
- Recognized for expediting Ocrevus launch in India, 02/2023 - 11/2023, Roche
- APMA FME Star award for Transforming clinical practice (More than 6 Global awards), 06/2020 - 09/2022, Novartis
- Recognized for leading the Active Surveillance study of Xolair - First in pharmaceuticals in India, 06/2021 - 06/2022, Novartis
- India one Medical Star award winner for Improving patient access and Outcomes, 2021, Novartis
- 'Deliver transformative innovation' in Galaxy Team Award, 2022, Novartis
- Best launch brand - Eliquis in Asia, 12/2015 - 06/2016, Pfizer
- Grand Prix winner for 5 consecutive quarters (Global awards for best country) - (Eliquis), 12/2015 - 01/2017, Pfizer
Timeline
Senior Marketing Manager
Amneal Pharmaceuticals
10.2024 - Current
Advanced Program for Marketing -
IIM Calcutta
06.2023 - 06.2024
Interim Brand Manager (MS - Neuro)
Roche
01.2023 - 10.2024
Patient Journey Partner Portfolio (SMA)
Roche
12.2022 - Current
Senior Medical Scientific Liaison
Novartis
03.2017 - 12.2022
PDGBA in Marketing - undefined
SCDL
01.2016 - 01.2018
Product Specialist
Pfizer
08.2015 - 03.2017
Professional Service Representative
Dr Reddy's Lab
08.2012 - 07.2015
M.Pharm - Pharmacology
Dr. A.P.J. Abdul Kalam Technical University
01.2011 - 01.2013
Bachelor of Pharmacy - undefined
Indira college of Pharmacy
05.2007 - 06.2011