Bharat Dhama
Delhi
Summary
Accomplished Sales & Marketing professional with a proven track record with top FMCG , excelling in sales strategy development and market analysis. Spearheaded regional sales growth, achieving significant market share increases. Expert in negotiation and performance evaluation, leading teams to exceed sales targets. Skilled in budget management and data analysis, with a knack for identifying and capitalizing on business development opportunities.
Overview
23
23
years of professional experience
Work History
Regional Sales Manager
Prayagh Nutri Products
Delhi
09.2022 - 01.2025
- Responsible for the sales activities and AOP of the DELHI-NCR and UP UTK region, including defining sales strategies, appointments, and targets.
- Responsible for driving sales growth and increasing market share in the assigned region.
- Developed strategies and plans for regional sales growth and expansion for the company brand.
- Analyzed regional sales performance data to develop actionable insights.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Managing P&L by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
- Planned infrastructure expansion, considering competition in vacant territories, with cost management.
- Collaborated with cross-functional teams to align sales activities with overall company objectives.
- Onboarding of (ASM-SO-BD) channel partner appointments (SS-DBs).
- I had a team of four ASMs in the location (Delhi-WUP-UTK-CUP), and under them, a team of fifteen Sales Officers with an AOP of 3 crore per month.
Area Sales Manager
Marico Limited
Haryana & HP
04.2019 - 08.2022
- Managed sales and distribution targets for 34 districts in Haryana and HP with year-over-year growth for four years.
- Lead the team with one Associate Manager and seven Sales Executives, with a business size of 9 crore per month.
- Conducted market research to identify customer needs and trends.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Resolved customer complaints regarding sales and service.
- Implemented innovative approaches for increasing brand awareness among target audience.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Identified new business opportunities within the region through networking activities.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Analyzed sales data to determine areas of improvement for the organization.
Associate Manager
Marico Limited
Haryana
07.2018 - 01.2019
- Responsible for increasing brand distribution in the rural network.
- Collaborated with brand teams for sales promotion activities.
- Operated VAN activities in rural towns.
- Increased stockiest network in Haryana and HP.
- Successfully completed the given Brand and Distribution project.
- Handled responsibilities successfully in manager's absence.
- Resolved customer inquiries and complaints requiring management-level escalation.
Area Development Executive
Marico Limited
Delhi
04.2015 - 06.2018
- Responsible for New Products Launch plan
- SAMT outlets business for territory
- Numeric Distribution
- Coverages responsibility at DB level
- Rural Coverages target
- Conducting FF Training
Territory Sales Executive
Marico Limited
Delhi
12.2011 - 03.2015
- Responsible for Sales & Distribution targets in Delhi
- Ranked as a top TSE in DELHI (2012-2014)
Sr. Distribution Sales Executive
Perfetti Van Melle
Delhi
08.2007 - 12.2011
Territory Sales Incharge
Pidilite Ltd
Delhi
11.2006 - 08.2007
Sales Representative
Malhotra Mkt Pvt Ltd.
Delhi
06.2002 - 11.2006
Education
Online Management Course -
MARICO LTD
03.2020
Commerce Graduate -
Delhi University
03.2002
ADWET -
STG
09.2001
Skills
- Sales strategy development
- Performance evaluation
- Market analysis
- Negotiation expertise
- Sales strategy
- Business development
- Budget management
- Data analysis
Awards
- Best ASM, MARICO LTD
- Fastest growing ASM in country (2020-21), MARICO LTD
- Best ADE, MARICO LTD
- Team Promotions, 4 TSO promoted as a TSE, 1 TSE promoted as an ADE, 1 ADE promoted as an Associated Manager.
- Innovation, Collaborate with Swiggy & Zomato. List our Food SKU online.
- NPLP, New products launch execution awards.
Languages
- Hindi
- English
- Punjabi
Timeline
Regional Sales Manager
Prayagh Nutri Products
09.2022 - 01.2025
Area Sales Manager
Marico Limited
04.2019 - 08.2022
Associate Manager
Marico Limited
07.2018 - 01.2019
Area Development Executive
Marico Limited
04.2015 - 06.2018
Territory Sales Executive
Marico Limited
12.2011 - 03.2015
Sr. Distribution Sales Executive
Perfetti Van Melle
08.2007 - 12.2011
Territory Sales Incharge
Pidilite Ltd
11.2006 - 08.2007
Sales Representative
Malhotra Mkt Pvt Ltd.
06.2002 - 11.2006
Online Management Course -
MARICO LTD
Commerce Graduate -
Delhi University
ADWET -
STG
Similar Profiles
Naga Venkateswararao TalariNaga Venkateswararao Talari
Intern at Prayagh Consumer Care Pvt LtdIntern at Prayagh Consumer Care Pvt Ltd
NAGARJUN BSNAGARJUN BS
SALES OFFICER at PRAYAGH CONSUMER CARE PVT LTDSALES OFFICER at PRAYAGH CONSUMER CARE PVT LTD
Michael SimardMichael Simard
Production Manager at Mosquito.buzz (Nutri-Lawn)Production Manager at Mosquito.buzz (Nutri-Lawn)