Bharat Sachdev
New Delhi
Summary
Results-driven sales professional with over 15 years of expertise in sales management, revenue growth, and strategic planning. Proven ability to build and lead high-performing teams that consistently meet and exceed targets in dynamic environments. Recognized for strong communication skills and for implementing effective sales strategies that drive results. Known for adaptability, reliability, and resilience, ensuring seamless operations and a commitment to continuous improvement.
Overview
15
15
years of professional experience
Work History
National Sales Manager - Salaried Personal Loans
Bajaj Finance Ltd
02.2024 - Current
- Manage sales & distribution through team of ZSMs & RSMs who further manage ASM/SM and off-roles delivering 1500+ cr. in Tier 2-4 Markets
- Expand market footprints by onboarding new channel partners while strengthening existing channel partners to drive sustained business growth
- Spearheaded sales contests and incentive programs, boosting employees and channel engagement while managing cost of acquisition
- Maintain and monitor key financial metrics - IRR, upfront income and cross-sell penetration ensuring alignment with profitability goals
- Performance reviews with ZSM and RSM to transform strategy into execution plans
- Cross functional coordination with Product/Credit/Risk team for smoother processes and improve turn around time for better customer experience
- Analyze industry trends and competitor strategies to maintain a competitive edge in pricing and product offerings
- Ensuring Collection efficiency stands above desired benchmarks safeguarding portfolio health
- Enhance communication and engagement within the sales team through regular meetings, updates, and training sessions
National Sales Manager (Emerging Markets - Credit cards)
Bajaj Finance Ltd
02.2022 - 02.2024
- Lead sales team for Bajaj-RBL JV credit card by managing 300+ T3/T4 markets across all geographies of India
- Built a Mobile Call centre of 300 people based out of T3/4 Markets markets doing outbound calls through dialer to generate leads and then doing fulfillment
- Forecasting, allocating & reconciling costs incurred in acquiring business
- Increasing cards activation to 95% and reducing attrition, and customer complaints by implementing TVR
- Performance reviews with RSM and ASM
- Cross functional coordination with Product/Risk/HR/Operations/IT/Training team/COE
- Identifying & fulfilling training needs on product, compliance, policies & fraud awareness
- Building & motivating team to achieve Monthly, quarterly & annual targets
- Closely coordinating with collection team for early delinquency signals
Regional Sales Manager
SBI Cards & Payment Services Ltd.
04.2014 - 02.2022
- Lead team of Area Managers, Unit Managers, Relationship Managers, People Leaders & FOS ( ~600 ) to carry out sales & operations and deliver ~6000 cards every month
- Managed several other markets including Punjab, UK, UP, Delhi NCR during the 8 years stint
- Managed Partner relationships and maintain high engagement level for Key Partner employees of Big Bazaar, Indian Railways, BPCL & other local partners
- Managed customized sourcing mix basis portfolio quality and to achieve higher net AR resulting into higher spends & lowering delinquencies
- Out-performed on all other business matrix such as cross-selling various products, up-selling on basic cards, customer complaints & attrition
- Presented business plans to the Regional Director & conducting performance review of ASM’s
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training
Business Manager
Indian Health Organization (AETNA)
03.2012 - 04.2014
- Onboarded new telesales partners on variable Payouts
- Ensuring healthy ROI for vendors month on month by managing their P & L
- Building data churning logics & cycles to ensure better customer experience in up-sell & cross-sell
- Budgeting cost & doing monthly invoice reconciliation of invoices raised by vendors/channel partners
- Analyzing business MIS & communicating with various stakeholders on sales mis, Incentives, Data Mining, Data Churning, fraud escalations
- Turnaround cost center into profit center.
- Successfully built cross-sell & renewal team from scratch.
- Built and implemented No drop - call transference for verification of lead quality
Deputy Manager
Kotak Life Insurance Ltd.
03.2010 - 04.2012
- New Business acquisitions through telesales channel.
- Started managing telesales partner of 30 workstations and doubled the W/S in span of 4 months.
- Budgeting cost & doing monthly invoice reconciliation of invoices raised by vendors/channel partners.
- Ensuring healthy business with exceptional throughout, healthy ticket size & controlling free-look cancellations.
- Built a channel to source maximum business for FY 2010-2011 which is still a record for KLI.
- Managing renewal business for entire Gujarat.
Education
MBA - Finance & Marketing
Indus Business Academy
Bengaluru, India01-2010
Bachelor of Science -
IHM
Shimla, India01-2007
Skills
- Sales Leadership
- Inside sales
- Channel Management
- Market Development
- Change Management
- Strategic Vision and Planning
- Performance Management
- Conflict Resolution
- Analytical Skills
- Adaptability and Resilience
Accomplishments
- Awarded as “Heroes” twice, in October’22 & December' 23 for outstanding performance
- Awarded Super achiever and Best NSM title in BFL for business delivery
- Best ASM & RSM award by CEO & Chief Sales Officer in 2016 & 2018 in SBI Cards
- Twice Champion of the Quarter award by CEO of SBI Card in 2015 & 2019
- Two times National Winner in Cross-sell contests in SBI Cards
- Best RM award by Senior Vice President of Kotak Life Insurance
Timeline
National Sales Manager - Salaried Personal Loans
Bajaj Finance Ltd
02.2024 - Current
National Sales Manager (Emerging Markets - Credit cards)
Bajaj Finance Ltd
02.2022 - 02.2024
Regional Sales Manager
SBI Cards & Payment Services Ltd.
04.2014 - 02.2022
Business Manager
Indian Health Organization (AETNA)
03.2012 - 04.2014
Deputy Manager
Kotak Life Insurance Ltd.
03.2010 - 04.2012
MBA - Finance & Marketing
Indus Business Academy
Bachelor of Science -
IHM
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