Bharat Sarin
Jodhpur
Summary
Driven Area Sales Manager with 18+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories.Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.
Overview
18
18
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Area Sales Manager
Bajaj Auto Limited
07.2024 - Current
- Managed a successful sales team, consistently achieving monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction. Closely involved with Dealer development team to expand network.
- Established strong relationships with Dealer Principle & designated sales team to drive sales in designated territory of Western Rajasthan including Jodhpur, Jaisalmer, Nagaur etc.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
Retail Territory Sales Manager
Tata Motors Passenger Vehicle Limited
04.2020 - 06.2024
- Experience in managing approx. 20% Share of Business in ERO1 as the TSM within the assigned territory including Kolkata & Rural territories.
- Worked in close coordination with DP, GMs/ SMs & Sales team to drive the numbers for the month.
- Lead Dealership sales team, develop strategic plans to enhance the RTO Market share in the assigned Cluster & Focus on Outlet wise performance.
- Take ownership and build strong relationships with Dealer principals to drive Quarterly /Monthly/ Weekly Retail & Wholesale sales targets Achievement.
- Managed dealer operations through regular visits in each outlet FR/ FRSX/ EMOs to work on its individual performance, review & resolve dealer manpower issues & supporting in demand generation activities to ensure effective enquiry management.
- Monthly consumer scheme & sales enquiry management across all sources of enquiry Digital, BTL & ATL.
- Implementation & monitoring of schemes in Dealerships & recruiting marketing manpower in dealerships.
- Management of dealer working capital to ensure sufficient funds in the system to maintain stock adequacy as per company’s norms.
- Coordination with logistics department for timely billing along with and dispatches to avoid delay in deliveries.
- Coordinating with regional finance team & HQ Finance team for settlement of Manpower incentives & Dealership Payouts.
- Identifying training needs of the dealer sales team and providing training to team members on new Product Launches & special training for EV Products including ROI calculators.
- Timely submission of required reports and updates to RM & to other supporting departments in RO.
- Track competition activities, doing mystery shopping, creating reports on sales trends & ensuring consumer schemes visibility to the Target Audience.
- Supporting the Implementation of the SSI process at dealerships dealer sales team.
- Ensure periodic (Monthly & quarterly) sales projection- dealer wise / model wise for the territory using seasonality /market trends / pipelines / bulk deals.
- Monitor EBR & Test Drive penetration which will help in improving the sales conversion ratio & ensure the effectiveness of all dealership marketing activities.
- Monitor the inquiry generation through various sources (Direct/ sales referrals/ service referrals/Online website/ BTL activities) & drive improvements in conversion ratios to help increase the pipeline.
- Ensure periodic stock audits & process audits to maintain process hygiene at dealerships.
- Territory mapping PPL wise and ensuring the execution of strategies to improve lower volume PPLs in Main outlets and EMOs to drive secondary retail by sales team in place.
- Ensuring the market share requirements are met based on company’s target by timely offtake.
- Ensuring the liquidation of vintage vehicles based on rolling out of tactical schemes.
- Sales forecasting for existing range of models / products based on TRINITY matrix and consumption history of trim and color and fuel options.
- Sales and Marketing through local dealers to achieve the targeted sales level of the region.
- Maintaining Sales Satisfaction Index through various tools designed and frame worked within the company and using own acumen.
- Ensuring dealership to achieve monthly, quarterly and annual incentive scheme (DODS, DEEP, TRINITY) so that dealer is profitable.
- Working out schemes with financiers for channel.
- Guiding channel partners to develop secondary sales/service network.
- Maintaining the competitor advantages based on current month scheme and product advancements and ensure to train sales team.
- Recruiting, Training, motivating and developing the channel partners & their sales team.
- Developing the market through local promotional campaigns.
- Taking the responsibility of increasing the market share, market development /expansion.
- Has been acknowledged in National Forum Best Regional Retail TSM in Last Financial Year (FY 2022~2023) in deliverables.
Manager –Retail Business in CE Division
Samsung India Electronics (P) Limited
08.2018 - 03.2020
- Strategic Consulting - including business plan & sales strategy development feasible to drive retail vertical.
- Strict Adherence of Display Share & Counter Share in RR-Stores with respect to competition by maintaining store to store comparison.
- Managing inventory related decisions and generating forecast for the designated Retail Partners last three months linearity & previous years sales by studying current market trend.
- Co-ordinating closely with the Branch Manager and Channel Partners and developing plan of Sell-Out on weekly basis to prevent Inventory Ageing & Dead SKUs.
- Maintaining Model Forecast Accuracy and Ensuring Execution of PO without exceptions.
- Maintaining Price Hygiene in market to avoid channel conflict.
- Reporters are 2 TLs & 25 SECs who drives Sell-Out at different floors.
Manager - Sales for Two Wheelers
Yamaha Motors India Sales (P) Limited
05.2015 - 08.2018
- Work on the model wise sales targets & town wise market share growth.
- Implementation of sales processes at dealerships and monitor the same.
- Network Development & Nurturing in the assigned territory & building relationship with Channel Partners and Financers.
- Planning of local sales promotional activities and execution of ATL / BTL activities to enhance sales.
- Ensuring generation of adequate enquiries for the product and improvement in the conversion rate.
- Taking proactive action in response to competitor tracking information and market intelligence.
- Providing product and sales training at dealerships to the dealership personnel.
- Implementation of Customer Satisfaction Index action plan & focus on zero customer complaint.
Area Manager (Sales)
LG Electronics India (P) Limited
05.2014 - 01.2015
Assistant Manager in RA - Division
Blue Star Limited
07.2011 - 04.2014
Sr. Officer (Sales)
Anchor By Panasonic
10.2008 - 06.2011
Business Development Executive
Axis Bank Limited
12.2007 - 06.2008
Education
Master of Business Administration (MBA) - MARKETING, HUMAN RESOURCES
Campus of M.J.P. Rohilkhand University
Bareilly, UP 01.2005 - 01.2007
Skills
Analytical skills
Interpersonal skills
Agility
Sales forecasting
Territory management
Sales team supervision
Key account growth
Presentations and proposals
Market and competitive analysis
Multitasking Abilities
Sales strategy
Customer complaint resolution
Timeline
Area Sales Manager
Bajaj Auto Limited
07.2024 - Current
Retail Territory Sales Manager
Tata Motors Passenger Vehicle Limited
04.2020 - 06.2024
Manager –Retail Business in CE Division
Samsung India Electronics (P) Limited
08.2018 - 03.2020
Manager - Sales for Two Wheelers
Yamaha Motors India Sales (P) Limited
05.2015 - 08.2018
Area Manager (Sales)
LG Electronics India (P) Limited
05.2014 - 01.2015
Assistant Manager in RA - Division
Blue Star Limited
07.2011 - 04.2014
Sr. Officer (Sales)
Anchor By Panasonic
10.2008 - 06.2011
Business Development Executive
Axis Bank Limited
12.2007 - 06.2008
Master of Business Administration (MBA) - MARKETING, HUMAN RESOURCES
Campus of M.J.P. Rohilkhand University
01.2005 - 01.2007
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