Bharat Singh

• Fostered strategic alliances with 8 key accounts, including biggest fashion platforms & Q-commerce giants with a GMV of ~ 300Cr
• Developed and implemented strategies to increase customer satisfaction and loyalty.
• Achieved remarkable 6X revenue growth in the past 2 years, overseeing entire product lifecycle
• Performed comprehensive revenue analysis aligned with market trends using analytics tool Power BI, crafting targeted product strategies and optimizing listings to drive exceptional marketplace sales growth
• SPOC for 20+ categories, negotiating margins, assortment, supply planning using demand forecasting & detailed sales analysis for exceptional YOY growth, grew Women's share on platform by 15pp (2022 vs 21)
• Identify, negotiate and closing deals/AOPs with all the marketplaces, develop and present a pipeline for incremental business throughout year and continuously recommend solutions for optimal revenue growth
• Maintaining continuous updated knowledge of key competitor products, pricing strategies, helping in the sustainable growth, and be No 1 brand on the platform, managing relationships with internal stakeholders
• Working closely to develop marketing & ad campaigns to drive traffic and sales on E-com platforms and also with other cross-functional teams i.e Category, product development & other support teams.

Identified and articulated key exclusive merchandise for partner in line with market trends & platform USP

§ Single-handedly negotiated & closed deals with 4 quick commerce platforms, pioneering IPL jerseys as the initial product assortment

§ Executed planning of high-volume replenishment line, resulted in 11k qty sold in 1 hr, highest ever 1day sale

§ Identified profitable products/price points for all platforms, resulting in a substantial increase in margins by efficiently replacing high COGs underperforming products with high demand SKUs boosting retail sales

§ Strategizing promotional callouts & banners on app, assortment planning with analytics to sustain demand.

§ Leading key projects (focus areas) to make business multifold, automated sales analysis through Power BI

Retaining tag for No. 1 brand on the platform (2 yrs.), doing the complete 2020 sales in a week in 2023

§ Awarded CAT of the quarter award thrice in 4 QTRs and got CuriousCAT award 4 times in last 5 months

Selected to represent company twice at Indian Fashion Forum (IFF) gaining industry trends & insights

• Conducted in depth analysis of ad spent performance, conceptualized & built 4 interactive tools by modelling ad campaigns (PLA& CPM); devised 12 sales KPI
• Generated insights from campaign data for 1L+products in 10+categories; created presentations to communicate recommendations to stakeholders using excel for analysis and reporting
• Analyzed Amazon & Flipkart Ad platform to identify Ad placing gaps basis product's historic sales trends
• Revamped Ad spend strategy during Big Billion Day sale to realize savings of 3 Mn across 1K+ products
• Ideated post COVID CSR innovation strategy to boost sales & contribute to PM fund; idea presented to MD.

• Increased efficiency & reduced turnaround time by 30%; coordinated with 4 cross functional teams
• Devised weekly optimum task schedule for a retail client using downstream supply chain software, Quintiq
• Reduced man-hours from 3 days to 2 hrs for performing recurring manual tasks; saved 30 hrs weekly
• Handled Enterprise virtual assistant EVA for pharmaceutical Fortune 500 firm worth USD 23 Billion
• Created standardized content; delivered 4 knowledge training sessions for end-to-end flow of process.